Poland - Mobile Market Insights and Statistics
Poland's mobile market is benefitting from continued investments in LTE networks. By the beginning of 2015, mobile penetration was about 152%, among the highest levels in the region and reflecting the popularity among consumers for keeping two or more SIM cards. With about 58 million subscribers, the market has room for 26 licensed operators, including 19 MVNOs. The relatively high number of network operators is indicative of market consolidation in coming years, as has been seen in other European markets. ARPU has stabilised after falling in recent years as a result of retail tariff competition, regulatory mandated reductions in mobile termination rates and the take-up of mobile services by lower spending consumer segments of the market. 4G networks have been launched and coverage is expected to improve markedly following the anticipated multi-spectrum auction, delivering improved mobile broadband services nationally within three years.
This report offers a concise overview of Poland's mobile market, providing profiles of the major operators, covering regulatory and market developments and offering a wealth of statistics.
Regulator accepts six bidders for second stage of auction in the 800MHz and the 2.6GHz bands; Polkomtel trials LTE-B technology; PTK Centertel adopts Orange brand following merger with Telekomunikacja Polska; Multimedia Polska launches an MVNO, offering a range of bundled services; Polkomtel sold for 4.56 billion; SMS use continues solid growth; T-Mobile Orange Poland joint venture approved by the Office of Competition; Cyfrowy Polsat launches LTE offer; Orange expands mobile wallet offering; regulator signs 800MHz usage agreement with Ukraine; Cyfrowy Polsat buys the mobile TV platform operator Info TV-FM; Visa Europe trials m-payment system for iPhone users; Polkomtel launches LTE with 22% population coverage; regulator eases cuts in MTR in exchange for network investment; operators secure 1800MHz spectrum at auction, Tele2 Polska launches as an MVNO; regulator's 2013 market data report; telcos' operating and financial data to Q3 2014; recent market developments.
Companies covered in this report include:
CenterNet, Polkomtel, T-Mobile, P4/Play, PTK Centertel, Mobyland, Orange Poland.
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