Market Research Logo

Poland - Mobile Market Insights and Statistics


Attention: There is an updated edition available for this report.

Poland - Mobile Market Insights and Statistics -

Poland has a mature mobile market with high penetration levels indicative of multiple SIM card ownership. A number of mobile network operators offer services along with a number of mobile virtual network operators. The relative high number of mobile network operators suggests consolidation will eventually occur as seen in other markets. Average Revenue per User levels have stabilised after falling in recent years due to retail tariff competition, regulatory mandated reductions in mobile termination rates and take up of mobile services by lower spending consumer segments of the market. 3G networks have been launched and coverage is expanding to support delivery of mobile broadband and content. This report offers a concise overview of Poland’s mobile market, providing profiles of the major operators, covering regulatory and market developments and offering a wealth of statistics.

Key developments:

Polkomtel sold for €4.56 billion; SMS use continues solid growth; T-Mobile/ Orange Poland joint venture, approved by the Office of Competition; regulator announces 2012 tender for LTE in the 2.50-2.57GHz and 2.62-2.69GHz bands; Cyfrowy Polsat launches LTE offer; Orange expands mobile wallet offering; regulator signs 800MHz usage agreement with Ukraine; Cyfrowy Polsat buys the mobile TV platform operator Info TV-FM; Visa Europe trials m-payment system for iPhone users; Polkomtel launches LTE with 22% population coverage; regulator eases cuts in MTR in exchange for network investment; operators secure 1800MHz spectrum at auction, Tele2 Polska launches as an MVNO; regulator’s 2011 market data report; telcos’ operating and financial data to Q4 2012; market developments into March 2013.

Companies covered in this report include:

CenterNet, Polkomtel, T-Mobile, P4/Play, PTK Centertel, Mobyland, Orange Poland.


1. Synopsis
2. Mobile communications
2.1 Overview of Poland’s mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 GSM licences
2.2.2 Third Generation licences awarded
2.2.3 Fourth GSM licence/fourth 3G licence auction
2.2.4 800MHz spectrum
2.2.5 2.6GHz
2.2.6 1800MHz spectrum
2.2.7 Mobile Number Portability (MNP)
2.2.8 Mobile Termination Rates (MTRs)
2.2.9 Roaming
2.2.10 Network sharing
2.2.11 Standard interfacing
2.3 Mobile technologies
2.3.1 Digital
2.3.2 Third Generation mobile
2.3.3 Fourth Generation mobile
2.4 Major mobile operators
2.4.1 PTK Centertel/Orange
2.4.2 Polkomtel/Plus GSM
2.4.3 PTC/T-Mobile
2.4.4 CenterNet
2.4.5 Mobyland
2.4.6 Mobile Virtual Network Operators (MVNOs)
2.5 Mobile voice services
2.5.1 Prepaid cards
3. Mobile Messaging
3.1 Short Message Service (SMS)
3.2 Mobile data services
3.2.1 General Packet Radio Service (GPRS)
3.2.2 Enhanced Data for GSM Evolution (EDGE)
3.2.3 High Speed Packet Access (HSPA)
3.2.4 Long-term Evolution (LTE)
3.2.5 Mobile TV
3.3 Mobile content and applications
3.3.1 M-payment
4. Related reports
Table 1 – Mobile market revenue – 2009 - 2013
Table 2 – Mobile subscribers and penetration rate – 1995 - 2013
Table 3 – Mobile market share of revenue by operator – 2009 - 2011
Table 4 – Mobile market share of subscribers by operator – 2009 - 2011
Table 5 – Mobile market traffic and annual change – 2006 - 2013
Table 6 – Mobile number portings – 2010 – 2011
Table 7 – Retail roaming charges, voice, SMS, data – 2010, 2012; 2014
Table 8 – Roaming traffic (voice, SMS, data) – 2007 - 2011
Table 9 – Orange mobile revenue – 2010 - 2012
Table 10 – Orange subscribers – 2007 - 2012
Table 11 – Orange total monthly ARPU (€) – 2008 - 2012
Table 12 – Orange total monthly ARPU (PLN) – 2011 - 2012
Table 13 – Orange data ARPU share – 2008 - 2012
Table 14 – Polkomtel subscribers – 2009 – 2010; 2012
Table 15 – Polkomtel financial data – 2009 - 2012
Table 16 – Polkomtel annualised ARPU – 2008 - 2009
Table 17 – T-Mobile subscribers – 2007 - 2012
Table 18 – T-Mobile financial data – 2005 - 2012
Table 19 – T-Mobile ARPU and churn – 2005 - 2012
Table 20 – P4 mobile subscribers – 2010 - 2012
Table 21 – Ratio of prepaid to postpaid subscribers – 2003 - 2013
Table 22 – Orange prepaid subscribers – 2003 - 2012
Table 23 – T-Mobile prepaid subscribers – 2005 - 2012
Table 24 – Polkomtel prepaid subscribers – 2005 - 2010
Table 25 – SMS messages sent and annual growth– 2006 - 2013
Table 26 – MMS messages sent and annual growth– 2006 - 2013
Table 27 – Mobile data traffic– 2008 - 2013
Chart 1 – Mobile subscribers and penetration rate – 2000 – 2013
Chart 2 – Orange subscribers – 2007 – 2012
Chart 3 – Orange total monthly ARPU – 2008 – 2012
Chart 4 – Polkomtel financial data – 2009 – 2012
Chart 5 – T-Mobile financial data – 2005 – 2012
Exhibit 1 – 2G spectrum awarded in Poland

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report