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Poland - Digital Economy and Digital TV - Insights, Statistics and Analysis


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Poland has one of Eastern Europe's more sizeable markets for digital media and TV services. Programming is accessible via cable TV, terrestrial free-to-air, IPTV and satellite. Strong competition exists both between platforms as well as between operators of similar platforms. The number of players suggests further consolidation is inevitable: the merger between Cyfra+ and n, finalised in 2013, is indicative of continuing market dynamics. Digital TV uptake is improving due to increasing affordability of both TVs and programming. This report profiles Poland's digital economy and digital TV market, covering market developments and major companies in the broadband, cable, terrestrial and satellite pay TV sectors.

Key developments:

Cyfrowy Polsat acquires a majority stake in Polkomtel; bundled services taken by 2.4 million customers; Orange Poland sells EmiTel for PLN1.7 billion; Netia buys Aster's former infrastructure from UPC Poland; Orange Poland launches multi-platform TV service; National Broadcasting Council awards licences for the final four channels on the first multiplex; Aster merges with UPC Poland; Cyfra+ merges with digital TV platform ITI Neovision; Multimedia Polska cancels proposed sale; incumbent predicts phase-out of single-play fixed-line telephony by 2015; first analogue TV transmitters switched off; TVP begins DVB-T2 trial; regulator's 2012 market data report; telcos' operating and financial data to Q3 2013; market developments to end-2013.

Companies covered in this report include:

UPC Polska, Vectra, Multimedia Polska, Aster, Cyfra+, Cyfrowy Polsat, N/TNK, Telekomunikacja Polska (Orange Poland), TVP.


1. Synopsis
2. Overview of Digital Media market
2.1 Business models
2.1.1 Bundled services
2.1.2 EmiTel
2.1.3 TVP
2.1.4 Telewizja Polsat
2.1.5 TVN
2.2 Digital TV (DTV)
2.2.1 Broadband TV (IPTV)
2.2.2 Video-on-Demand (VoD)
2.2.3 Cable TV (CATV)
2.2.4 Satellite-based digital pay TV developments
2.2.5 Digital Terrestrial TV (DTTV)
3. Related reports
Table 1 Proportion of subscribers to bundled services by type 2010 - 2012
Table 2 Proportion of subscribers by bundle 2011 - 2012
Table 3 Market share of TV and broadband bundles by operator 2010 - 2011
Table 4 Pay TV market share by operator 2011
Table 5 Orange Poland Livebox, IPTV customers 2008 - 2013
Table 6 UPC homes passed 2003 2013
Table 7 UPC subscribers by service type 2003 - 2013
Table 8 Multimedia Polska financial data 2009 2013
Table 9 Multimedia Polska revenue by sector 2009 2013
Table 10 Multimedia Polska subscribers 2009 - 2013
Table 11 Multimedia Polska triple play subscribers by service 2009 - 2013
Table 12 Cyfrowy Polsat financial data 2004 - 2013
Table 13 Cyfrowy Polsat operational data 2004 - 2013
Table 14 Cyfrowy Polsat ARPU, SAC 2004 - 2013
Table 15 N financial data 2010 - 2011
Table 16 N subscriber data 2010 - 2011
Table 17 Orange DTH subscribers 2008 - 2013
Chart 1 UPC subscribers by service type 2003 2013
Chart 2 Multimedia Polska revenue by sector 2009 2013
Chart 3 Multimedia Polska subscribers 2009 2013
Chart 4 Cyfrowy Polsat financial data 2004 2013

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