Poland has one of Eastern Europe’s more sizeable markets for digital media and TV services. Programming is accessible via cable TV, terrestrial free-to-air, IPTV and satellite. Strong competition exists both between platforms as well as between operators of similar platforms. The number of players suggests further consolidation is inevitable: the merger between Cyfra+ and n, finalised in 2013, is indicative of continuing market dynamics. Digital TV uptake is improving due to increasing affordability of both TVs and programming. This report profiles Poland’s digital economy and digital TV market, covering market developments and major companies in the broadband, cable, terrestrial and satellite pay TV sectors.
ASO reached in mid-2013; bundled services taken by 2.1 million customers; 75% of cable association PIKE subscribers can receive digital TV; Orange Poland sells EmiTel for PLN1.7 billion; Netia buys Aster’s former infrastructure from UPC Poland; Orange Poland launches multi-platform TV service; National Broadcasting Council awards licences for the final four channels on the first multiplex; Aster merges with UPC Poland; Cyfra+ merges with digital TV platform ITI Neovision; Multimedia Polska cancels proposed sale; incumbent predicts phase-out of single-play fixed-line telephony by 2015; first analogue TV transmitters switched off; TVP begins DVB-T2 trial; regulator’s 2011 market data report; telcos’ operating and financial data to Q1 2013; market developments to mid-2013.