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Poland - Digital Economy and Digital TV - Insights, Statistics and Analysis


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Poland has one of Eastern Europe’s more sizeable markets for digital media and TV services. Programming is accessible via cable TV, terrestrial free-to-air, IPTV and satellite. Strong competition exists both between platforms as well as between operators of similar platforms. The number of players suggests further consolidation is inevitable: the merger between Cyfra+ and n, finalised in 2013, is indicative of continuing market dynamics. Digital TV uptake is improving due to increasing affordability of both TVs and programming. This report profiles Poland’s digital economy and digital TV market, covering market developments and major companies in the broadband, cable, terrestrial and satellite pay TV sectors.

Key developments:

ASO reached in mid-2013; bundled services taken by 2.1 million customers; 75% of cable association PIKE subscribers can receive digital TV; Orange Poland sells EmiTel for PLN1.7 billion; Netia buys Aster’s former infrastructure from UPC Poland; Orange Poland launches multi-platform TV service; National Broadcasting Council awards licences for the final four channels on the first multiplex; Aster merges with UPC Poland; Cyfra+ merges with digital TV platform ITI Neovision; Multimedia Polska cancels proposed sale; incumbent predicts phase-out of single-play fixed-line telephony by 2015; first analogue TV transmitters switched off; TVP begins DVB-T2 trial; regulator’s 2011 market data report; telcos’ operating and financial data to Q1 2013; market developments to mid-2013.

Companies covered in this report include:

UPC Polska, Vectra, Multimedia Polska, Aster, Cyfra+, Cyfrowy Polsat, N/TNK, Telekomunikacja Polska (Orange Poland), TVP.


1. Synopsis
2. Overview of Digital Media market
2.1 Business models
2.1.1 Bundled services
2.1.2 EmiTel
2.1.3 TVP
2.1.4 Telewizja Polsat
2.1.5 TVN
2.2 Digital TV (DTV)
2.2.1 Broadband TV (IPTV)
2.2.2 Video-on-Demand (VoD)
2.2.3 Cable TV (CATV)
2.2.4 Satellite-based digital pay TV developments
2.2.5 Digital Terrestrial TV (DTTV)
3. Related reports
Table 1 – Proportion of subscribers to bundled services by type – 2010 - 2011
Table 2 – Market share of TV and broadband bundles by operator – 2010 - 2011
Table 3 – Pay TV market share by operator – 2011
Table 4 – Orange Poland Livebox, IPTV customers – 2008 - 2012
Table 5 – UPC – homes passed – 2003 – 2013
Table 6 – UPC – subscribers by service type – 2003 - 2013
Table 7 – Multimedia Polska financial data – 2009 – 2012
Table 8 – Multimedia Polska revenue by sector – 2009 – 2012
Table 9 – Multimedia Polska subscribers – 2009 - 2013
Table 10 – Multimedia Polska triple play subscribers by service – 2009 - 2013
Table 11 – Cyfrowy Polsat financial data – 2004 - 2013
Table 12 – Cyfrowy Polsat operational data – 2004 - 2013
Table 13 – Cyfrowy Polsat ARPU, SAC – 2004 - 2013
Table 14 – N financial data – 2010 - 2011
Table 15 – N subscriber data – 2010 - 2011
Table 16 – Orange DTH subscribers – 2008 - 2013
Chart 1 – Orange Poland Livebox, IPTV customers – 2008 – 2012
Chart 2 – UPC – subscribers by service type – 2003 – 2013
Chart 3 – Multimedia Polska revenue by sector – 2009 – 2012
Chart 4 – Multimedia Polska subscribers – 2009 – 2013
Chart 5 – Cyfrowy Polsat financial data – 2004 – 2012

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