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Poland - Broadband Market Insights, Analysis and Forecasts

Poland - Broadband Market Insights, Analysis and Forecasts

Poland's mature fixed broadband market, one of the largest in Eastern Europe, benefits from excellent cross-platform competition given the ubiquitous DSL infrastructure and extensive cable networks. DSL is the most popular fixed broadband access platform, followed by cable which is provided by a number of well-established cable TV operators. Fixed-line access is also available via FttX, and though this remains limited to a number of urban areas there is considerable support from the government and the European Union to fast-track fibre-based networks across the country. Mobile broadband in the most popular platform by subscribers, the result of mobile network operators having invested in infrastructure during the last few years, combined with the greater availability of sophisticated devices. The telecoms incumbent dominates the fixed broadband market although a tougher regulatory regime is improving wholesale market conditions. An emerging internet society is taking shape, encompassing commerce, health and government services.

This report profiles Poland's fixed broadband market, including key market players, technology platforms, market developments, a variety of statistics, and forecasts for fixed broadband penetration to 2020.

Key developments:

Orange tests Fibre-to-the-Distribution-point (FttDp) technology; Liberty Global sells Aster network to Netia; UPC plans 250Mb/s cable trial, extends 150Mb/s service; Orange Poland losing DSL subscribers to Neostrada Fiber offer; Toya deploys 1Gb/s FttP network; Netia and Orange Poland head fibre-based consortia to extend broadband nationally; Milmex set to launch WiMAX in the 3.5GHz band; regulator signs off co-financing e-Services project; memorandum signed for constructing a national broadband infrastructure; cablecos step up network investment; regulator's 2013 market data; telcos' operating and financial data to Q3 2014; recent market developments.

Companies covered in this report include:

UPC Poland, Telekomunikacja Polska, Netia, Aster, Multimedia Polska, Vectra, Telefonia Dialog, Polkomtel.


1. Synopsis
2. Fixed broadband market
2.1 Overview
2.2 Government and EU support
2.3 Poland's emerging internet society
2.3.1 E-commerce
2.3.2 E-government
2.3.3 E-health
2.4 Fixed broadband statistics
2.5 Cable broadband
2.6 Asymmetrical Digital Subscriber Line (ADSL)
2.7 Fibre-to-the-Premises (FttP) networks
2.8 Wireless broadband
2.8.1 WiFi
2.8.2 WiMAX
2.8.3 Internet via satellite
2.9 Mobile broadband
3. Forecasts
3.1 Forecasts fixed broadband subscribers 2010 - 2013; 2020
3.1.1 Scenario 1 higher broadband subscriber growth
3.1.2 Scenario 2 lower broadband subscriber growth
3.1.3 Notes on scenario forecasts
4. Related reports
Table 1 Fixed-line broadband users by technology 2010 - 2014
Table 2 Broadband market revenue by sector 2006 - 2013
Table 3 Proportion of broadband market revenue by sector 2006 - 2013
Table 4 Broadband penetration by technology 2009 - 2013
Table 5 Fixed-line broadband market share by operator 2011 - 2013
Table 6 ISP market share 2008 - 2013
Table 7 Proportion of broadband connections by data rate 2010 - 2013
Table 8 Internet users, subscribers and penetration rates 2000 - 2014
Table 9 Fixed broadband subscribers and penetration rate 2001 - 2015
Table 10 Orange Poland broadband ARPU 2008 - 2014
Table 11 Cable subscribers 2004 - 2014
Table 12 UPC Poland subscribers 2008 - 2014
Table 13 Cable market share of subscribers by operator 2010 - 2013
Table 14 Multimedia Polska broadband subscribers 2009 - 2014
Table 15 DSL broadband subscribers 2003 - 2014
Table 16 Orange Poland DSL subscribers 2003 - 2014
Table 17 Orange Poland VDSL subscribers 2011 - 2014
Table 18 Netia broadband subscribers 2008 - 2014
Table 19 DSL market share of subscribers by operator 2010 - 2013
Table 20 Satellite broadband subscribers 2008 - 2014
Table 21 Mobile broadband market share of subscribers by operator (2G/3G) 2008 - 2013
Table 22 Mobile broadband subscribers and penetration rate 2004 - 2015
Table 23 Orange dedicated mobile broadband subscribers 2007 - 2014
Table 24 Forecast fixed broadband subscribers higher growth scenario 2013; 2015; 2020
Table 25 Forecast fixed broadband subscribers lower growth scenario 2013;2015; 2020
Chart 1 Broadband market revenue by sector 2006 2013
Chart 2 Proportion of broadband market revenue by sector 2006 2013
Chart 3 Fixed broadband subscribers and penetration rate 2001 2015
Chart 4 UPC Poland subscribers 2008 2014

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