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Poland - Broadband Market Insights, Analysis and Forecasts


Attention: There is an updated edition available for this report.

Poland’s fixed broadband market is one of the largest in Eastern Europe due to its large population. DSL is the most popular fixed broadband access platform followed by cable delivered from the country’s well-established cable TV operators. Fixed-line access is also available via FttX, though as yet this is limited to a number of urban areas. Mobile broadband in the most popular platform by subscribers, the result of mobile network operators having invested in infrastructure during the last few years, combined with the greater availability of sophisticated devices.

The telecoms incumbent dominates the fixed broadband market although a tougher regulatory regime is improving wholesale market conditions. An emerging internet society is taking shape, encompassing commerce, health and government services. Poland - Broadband Market Insights, Analysis and Forecasts profiles Poland’s fixed broadband market, including key market players, technology platforms, market developments, a variety of statistics, and forecasts for fixed broadband penetration to 2020.

Key developments:

Liberty Global sells Aster network to Netia; UPC plans 250Mb/s cable trial, extends 150Mb/s service; Orange Poland losing DSL subscribers to Neostrada Fiber offer; EC fines Orange Poland €127.6 million for anti-competitive practices in the broadband market; Toya deploys 1Gb/s FttH network; Netia and Orange Poland head fibre-based consortia to extend broadband nationally; Milmex set to launch WiMAX in the 3.5GHz band; regulator signs off co-financing e-Services project; memorandum signed for constructing a national broadband infrastructure; cablecos step up network investment in 2012; regulator’s 2011 market data; telcos’ operating and financial data to Q1 2013; market developments to mid-2013.

Companies covered in this report include:

UPC Poland, Telekomunikacja Polska, Netia, Aster, Multimedia Polska, Vectra, Telefonia Dialog, Polkomtel.


1. Synopsis
2. Fixed broadband market
2.1 Overview
2.2 Government and EU support
2.3 Poland’s emerging internet society
2.3.1 E-commerce
2.3.2 E-government
2.3.3 E-health
2.4 Fixed broadband statistics
2.5 Cable broadband
2.6 Asymmetrical Digital Subscriber Line (ADSL)
2.7 Fibre-to-the-Home (FttH) networks
2.8 Wireless broadband
2.8.1 WiFi
2.8.2 WiMAX
2.8.3 Internet via satellite
2.9 Mobile broadband
3. Forecasts
3.1 Forecasts – fixed broadband subscribers – 2010 - 2013; 2020
3.1.1 Scenario 1 – higher broadband subscriber growth
3.1.2 Scenario 2 – lower broadband subscriber growth
3.1.3 Notes on scenario forecasts
4. Related reports
Table 1 – Broadband users by technology – 2010 - 2013
Table 2 – Broadband market revenue by sector – 2006 - 2012
Table 3 – Proportion of broadband market revenue by sector – 2006 - 2011
Table 4 – Broadband penetration by technology – 2009 - 2012
Table 5 – Fixed-line broadband market share by operator – 2011
Table 6 – Total broadband market share by operator – 2010 - 2011
Table 7 – Proportion of broadband connections by data rate – 2010 - 2011
Table 8 – Online purchases by individuals – 2005 - 2013
Table 9 – Internet users, subscribers and penetration rates – 2000 - 2013
Table 10 – ISP market share – 2008 - 2011
Table 11 – Fixed broadband subscribers and penetration rate – 2001 - 2013
Table 12 – DSL, cable broadband subscribers – 2009 - 2013
Table 13 – Orange Poland broadband ARPU – 2008 - 2013
Table 14 – UPC Poland subscribers – 2008 - 2013
Table 15 – Cable market share of subscribers by operator – 2010 - 2011
Table 16 – Multimedia Polska broadband subscribers – 2009 - 2012
Table 17 – Orange Poland DSL subscribers – 2003 - 2012
Table 18 – Orange Poland VDSL subscribers – 2011 - 2013
Table 19 – Netia broadband subscribers – 2008 - 2012
Table 20 – DSL market share of subscribers by operator – 2010 - 2011
Table 21 – Mobile broadband market share of subscribers by operator – 2008 - 2011
Table 22 – Mobile broadband subscribers and penetration rate – 2004 - 2013
Table 23 – Orange dedicated mobile broadband subscribers – 2007 - 2012
Table 24 – Forecast fixed broadband subscribers – higher growth scenario – 2010 - 2013; 2020
Table 25 – Forecast fixed broadband subscribers – lower growth scenario – 2010 - 2013; 2020
Chart 1 – Broadband market revenue by sector – 2006 – 2012
Chart 2 – Proportion of broadband market revenue by sector – 2006 – 2011
Chart 3 – Fixed broadband subscribers and penetration rate – 2001 – 2013
Chart 4 – UPC Poland subscribers – 2008 – 2013

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