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Philippines - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses


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Philippines - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Over the last five years the Philippines mobile subscriber base has seen a moderate growth rate with a gradual easing of growth due to a maturing market.

A feature of the Philippines mobile market has been the near duopoly with Smart together with Globe Telecom maintaining a tight hold on the industry. Smart, in particular, as a subsidiary of Philippine Long Distance Telephone Co (PLDT) has a dominating presence in the market place. However Globe Telecom has bridged the gap significantly over the past two years.

The mobile networks provide more than 99% coverage of population. The local market has started to focus on value added services as a comparatively cautious rollout of 3G took place followed by the start of 4G/LTE network rollouts. SMS text messaging in particular has been a feature of mobile services in the Philippines for a long period of time. In fact SMS has been a driving force behind the growth of the mobile phone industry in the Philippines.

The two leaders in the mobile market, Smart Communications and Globe Telecom continued to compete vigorously in the marketplace; they were steadily improving their service quality in order to be even more competitive. The introduction of mobile broadband services was starting to provide more opportunities for expanding the sector.

A unique characteristic of the Philippines mobile market has been the large number of services available for Filipino working overseas. This is not surprising given that the national economy relies heavily on their remittances being sent back home. As with other markets throughout Asia, mobile phone ownership in the Philippines has for many years been boosted through the availability of prepaid services

Key developments:

Smart was leading the deployment of 4G LTE mobile services across the country, with its 4G network covering more than 85% of the population;
Globe Telecom was also expanding its 4G LTE coverage, but was continuing to trail Smart;
both Smart and Globe had already launched upgrades of their respective 4G LTE networks;
PLDT's strong market position has slipped to some extent;Globe has been notably successful in its push to increase market share.

Companies mentioned in this report

include:PLDT, Smart Communications, Talk N Text (TNT), Globe Telecom, Digitel, Extelcom, Bayantel,


1. Synopsis
2. Market Overview and Analysis
3. Mobile statistics
3.1 General statistics
3.2 Mobile Operator statistics
3.3 Mobile voice
3.4 Mobile ARPU
3.5 Forecasts
3.5.1 Notes on scenario forecasts
3.6 Other Issues
3.6.1 Globe's mobile broadband contracts
3.6.2 Compulsory SIM registration
3.6.3 SMS-related issues
3.6.4 Illegal' use of frequencies and transmission equipment
3.6.5 Sale of CURE's spectrum
4. Mobile infrastructure
4.1 Digital networks
4.1.1 3G
4.1.2 4G / LTE
5. Major mobile operators
5.1 Operators
5.2 Philippine Long Distance Telephone Company (PLDT)
5.2.1 Mobile Developments
5.2.2 Operational statistics
5.3 Globe Telecom
5.3.1 Overview
5.3.2 Mobile developments
5.3.3 Operational statistics
5.4 NOW Telecom (Next Mobile)
5.5 BellTel
6. Mobile content and applications
6.1 m-commerce
6.2 mobile-TV
7. Related reports
Table 1 Historical - Total mobile subscribers and penetration rate 1994 - 2004
Table 2 Total mobile subscribers and penetration rate 2005 2015
Table 3 Mobile services revenue 1993 - 2015
Table 4 Mobile operators and systems
Table 5 Mobile subscribers (millions) - major operators 2015
Table 6 Mobile market share - major operators 2015
Table 7 Historical - Mobile subscribers by operator 2009 - 2012
Table 8 Globe Telecom mobile subscribers - prepaid v. postpaid March 2015
Table 9 PLDT prepaid and postpaid mobile subscribers March 2015
Table 10 Mobile ARPU (PHP/month) by operator/unit 2014 - 2015
Table 11 Forecast mobile subscribers and penetration rates 2016; 2018; 2021
Table 12 PLDT total mobile subscribers 2006 - 2015
Table 13 PLDT prepaid and postpaid mobile subscribers - 2015
Table 14 PLDT mobile subscribers by operator unit/contract type 2015
Table 15 PLDT mobile ARPU by operator/contract type 2015
Table 16 Smart mobile subscribers 2010 - 2015
Table 17 Talk N Text mobile subscribers 2002 - 2015
Table 18 Historical - Globe Telecom mobile subscribers 2001 - 2009
Table 19 Globe Telecom mobile subscribers 2010 - 2015
Table 20 Globe Telecom mobile subscribers - prepaid v. postpaid Dec 2015
Table 21 Globe Telecom mobile ARPU by contract type 2014 - 2015
Chart 1 - Total mobile subscribers and annual growth - 2005 - 2015

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