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Peru - Mobile Market - Insights, Statistics and Forecasts


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Peru - Mobile Market - Insights, Statistics and Forecasts

Although Peru's mobile penetration is below the regional average, it measures up favourably with the country's GDP per capita, which is comparatively lower. Nevertheless, the country's penetration data hides the fact that about one quarter of the population has no mobile phone at all, while many Peruvians especially urban dwellers have multiple mobile subscriptions.

Three companies compete in the mobile market: Telefónica, trading as Movistar, is the leader; América Móvil, trading as Claro, is in second place; and third is Mobile Perú. Vietnam's Viettel is due to become Peru's fourth mobile network operator, with service launch expected in the second half of 2014, while Virgin Mobile plans to enter the market as a Mobile Virtual Network Operator (MVNO).

After lengthy negotiations, Movistar's licences were renewed in January 2013. Under the terms of the agreement, Movistar must invest about $1.15 billion to expand coverage to unserviced areas, and it must provide free broadband connections to state schools, healthcare centres, and police stations.

Peru's mobile market still has considerable potential to expand, especially if economic growth continues to lift people out of poverty. Furthermore, due to the country's low fixed broadband penetration, 3G services are likely to boom in the coming years. With the expansion of UMTS networks and the declining price of laptops and smartphones, we expect mobile broadband and phone-based internet browsing to escalate.

Accompanied by key market statistics and analyses, this report provides an overview of the market and a brief profile of mobile operators. It also contains scenario forecasts for the years 2015 and 2020.

Key developments:

DirecTV planning fixed-wireless LTE launch in Q1 2015; Entel Peru rebrands and launches LTE; Viettel launches 3G services under the Bitel banner, providing 80% population coverage; National Bank Association ASBANC selects Ericsson's Wallet Platform for mobile financial services; Peru begins negotiating on roaming arrangement with Chile; government confirms plans to auction 700MHzz spectrum for LTE by end-2014; Claro launches Clarovideo service in Peru; report update includes telcos' financial and operating date for Q3 2014; regulator's market data updates to December 2013; recent market developments.

Companies covered in this report include:

Telefónica del Perú (trading as Movistar), América Móvil Perú (trading as Claro), Entel Perú, Viettel Peru (trading as Bitel), Virgin Mobile.


1. Synopsis
2. Overview of Peru's mobile market
2.1 Mobile statistics
3. Regulatory issues
3.1 Spectrum regulations
3.2 Spectrum auctions and awards
3.2.1 Second Generation (2G) mobile
3.2.2 Third Generation (3G) mobile
3.2.3 Long-term Evolution (LTE)
3.2.4 700MHz
3.3 Mobile licence renewals
3.4 SIM card registration
3.5 Mobile Number Portability (MNP)
3.6 Roaming
4. Mobile technologies
4.1 Overview
4.2 Second Generation (2G) mobile (GSM/CDMA/iDEN)
4.3 Third Generation (3G) mobile (UMTS)
4.4 Long-term Evolution (LTE)
4.4.1 Labelling controversy
4.4.2 LTE deployment
5. Major mobile operators
5.1 Movistar Perú (Telefónica Móviles Perú)
5.2 Claro Perú (América Móvil)
5.3 Entel Perú
5.4 Viettel Peru (Bitel)
6. Mobile Messaging
6.1 Short Message Service (SMS)
7. Mobile broadband
8. Mobile satellite
9. M-commerce
10. Forecasts mobile market 2015; 2020
10.1 Scenario 1 higher mobile market growth
10.2 Scenario 2 lower mobile market growth
10.3 Notes on scenario forecasts
11. Related reports
List of Tables, Charts and Exhibits
Table 1 Historic - Mobile subscribers and penetration rate 1997 - 2004
Table 2 Mobile subscribers and penetration rate 2005 - 2015
Table 3 Mobile market share by operator 1997 - 2013
Table 4 Mobile ARPU in Peru major operators 2009 - 2012
Table 5 Mobile prepaid/postpaid ratio 2001 - 2013
Table 6 Mobile prepaid/postpaid ratio 2004 - 2013
Table 7 Mobile prepaid/postpaid subscribers 2004 - 2013
Table 8 Movistar mobile subscribers 2001 - 2014
Table 9 Claro Peru mobile revenue 2009 - 2014
Table 10 Claro Peru mobile subscribers 2001 - 2014
Table 11 Mobile Peru subscribers 2001 - 2014
Table 12 Mobile Peru subscribers by type 2013 2014
Table 13 SMS by operator 2004 - 2013
Table 14 Mobile broadband subscribers (modem, USB) and penetration 2009 - 2014
Table 15 Forecast mobile subscribers higher growth scenario 2015; 2020
Table 16 Forecast mobile subscribers lower growth scenario 2015; 2020
Chart 1 Mobile subscribers and penetration rate 2005 2015
Exhibit 1 Bands and spectrum
Exhibit 2 Telefónica Móviles Perú at a glance
Exhibit 3 Claro Perú at a glance
Exhibit 4 Mobile Perú at a glance

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