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Peru - Broadband and Broadcasting Market - Overview, Statistics and Forecasts


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Fixed broadband subscriber penetration in Peru is about 47% lower than average for Latin America and the Caribbean, and 52% lower than the world average. In a country where internet user penetration used to be remarkably high in the days of dial-up, and where individuals, businesses, and government are keen internet advocates, the poor development of fixed broadband may seem surprising. Reasons for the shortcoming are several. Besides the obvious barriers – such as poverty, limited levels of literacy, low computer penetration, and rugged topography – perhaps the biggest problem is the lack of competition, which has made broadband in Peru one of the slowest and most expensive in the region.

Nevertheless, strong broadband growth is predicted for the coming years thanks to the governments national broadband plan, which aims to provide internet connectivity via a fibre-optic backbone to the more remote regions of Peru. It will be a massive undertaking, requiring substantial funds to implement, but – all going well – it could boost Peru’s broadband penetration from 4% in 2011 to 9% in 2016.

This report provides an overview of Peru’s internet, broadband, and pay TV markets, accompanied by relevant statistics, analyses, and broadband scenario forecasts for the years 2015 and 2020.

Key developments

More than half of Peru’s internet users access the internet through privately owned telecentres known as cabinas públicas; pay TV penetration is low in Peru but the number of subscribers is growing at double-digit rates; Yota launches WiMAX services in Lima under the brand name Olo; ProInversión is in charge of selecting a company to build the National Fibre-Optic Backbone.

Companies covered in this report include:

Telefónica del Perú (trading as Movistar), América Móvil Perú (trading as Claro), Nextel del Perú, Americatel Perú, Terra Perú, EMax, Yota del Perú (trading as Olo), Perusat, Star Global Com, Best Cable Peru, DirecTV.


1. Synopsis
2. Broadband market
2.1 Overview
2.1.1 Fixed broadband statistics
2.1.2 Fixed broadband market analysis
2.1.3 Cabinas públicas
2.2 Government initiatives
2.2.1 One Laptop per Child project
2.2.2 FITEL broadband plans
2.2.3 National Fibre-Optic Backbone
2.3 ISPs and broadband players
2.4 Cable modems
2.5 Asymmetrical Digital Subscriber Line (ADSL)
2.6 Wireless broadband
2.6.1 WiMAX
2.7 Fibre-to-the-home (FttH) networks
2.8 Media convergence
2.9 E-commerce
3. Broadcasting
3.1 Pay TV overview
3.2 Cable TV
3.3 Satellite-based digital pay TV developments
3.4 Digital Terrestrial TV (DTTV)
4. Forecasts – fixed broadband market 2015; 2020
4.1 Scenario 1 – higher broadband growth
4.2 Scenario 2 – lower broadband growth
4.3 Notes on scenario forecasts
5. Related reports
List of Tables and Charts
Table 1 – Internet users and user penetration rate – 1997 - 2012
Table 2 – Broadband subscribers and penetration rates – 1999 - 2012
Table 3 – Fixed broadband technologies – market share – 2000 - 2012
Table 4 – Broadband operators’ market share – 2007 - 2012
Table 5 – Cable modem subscribers – 2000 - 2012
Table 6 – ADSL subscribers – 2000 - 2012
Table 7 – Peru – B2C e-commerce spending – 2005 - 2013
Table 8 – Pay TV subscribers and penetration rates – 1998 - 2012
Table 9 – Pay TV operators’ market share – 2002 - 2012
Table 10 – Forecast broadband subscribers – higher growth scenario – 2015; 2020
Table 11 – Forecast broadband subscribers – lower growth scenario – 2015; 2020
Chart 1 – Fixed broadband technologies – market share at a glance – 2003 - 2012
Chart 2 – Operators’ market share at a glance – 2012
Chart 3 – Pay TV market share at a glance – 2009 - 2012

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