Market Research Logo

Pakistan - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Pakistan - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Mobile Broadband sees rapid growth in Pakistan
Pakistan’s telecom market had been struggling for a long time with the transition from a regulated state-owned monopoly to a deregulated competitive structure. As well as capital input from the government, the World Bank and the Asian Development Bank (ADB) have been active in providing capital for country’s telecom sector.
The fixed line market in Pakistan remains underdeveloped due to the dominance of the mobile segment. Further, the number of fixed telephone lines is slowly declining as the mobile segment continues to expand. Overall penetration dropped from 2.6% in 2014 to 1.9% in 2015 and 1.5% in 2017. The market is predicted to decline further over the next five years to 2022 as the mobile segment continues to grow for both voice and data/broadband usage.
The country’s mobile operators are all fighting for a larger share of the market, forcing down prices and subsequently Average Revenue Per Unit (ARPU). The operators have been shifting their focus to Value Added Services (VAS) in order to improve revenues.
In 2017 Mobilink and Warid merged their operations into a single brand, Jazz, which saw the number of mobile operators reduce from six to five. Further market consolidation is predicted over the next five years as the operating margins of the major operators come under further pressure.
Two main challenges facing mobile operators in Pakistan remain: a largely rural population with up to 70% of the population live in rural areas and difficulty serving those areas of the country that are politically unstable.
4G network rollouts continue across the country. By 2017 over 30% of Pakistan population was covered by a 4G network.
Pakistan has seen a dramatic increase in mobile broadband penetration over the past five years with market penetration increasing from below 1% in 2012 to 24% in 2017. However the mobile broadband market is still at an early stage of development with penetration well below most other Asian countries. Strong growth is predicted over the next five years to 2022.
Fixed broadband penetration is Pakistan remains very low mainly due to the dominance of the mobile platform. Also, the limited and declining number of fixed lines in Bhutan is restricting more widespread development of fixed broadband. Over the next five years to 2022 low to moderate growth is expected from a small base.
DSL dominates the fixed broadband market. Its market share has been rising over the past five years whereas HFC and FTTH each constitute for a very low market share of the overall fixed broadband market.
Increased smartphone adoption, internet penetration, and digital awareness due to adoption of 3G and 4G services are drivers for e-commerce adoption. However there still are a number of factors are inhibiting adoption including lack of awareness in both consumers and merchants and issues with customer fulfillment.

Key developments:

Rapid roll out of the 3G and 4G networks has seen strong uptake of mobile broadband.
The fixed line market remains underdeveloped due to the dominance of the mobile segment.
This market is predicted to decline further over the next five years to 2022.
Fixed broadband penetration is Pakistan remains very low mainly due to the dominance of the mobile platform.
mobile broadband services have totally overwhelmed the fixed broadband sector of the market;
E-commerce in Pakistan will be a US$1 billion market by 2020.
4G network rollouts continue across the country.
Mobilink and Warid merged their operations into a single brand, Jazz.

Key companies mentioned in this report:

Pakistan Telecommunication Co Ltd (PTCL); Mobilink (PMCL); Ufone (PTML, PTCL’s subsidiary); Telenor Pakistan; Warid Telecom; Zong; WorldCall; TeleCard; Instaphone, PakNet; Wateen Telecom (subsidiary of Warid Telecom)


  • KEY STATISTICS
    • Table Country statistics - 2017
    • Table Telecom revenue and investment statistics - 2017
    • Table Telephone network statistics - 2017
    • Table Internet user statistics - 2017
    • Table Broadband statistics - 2017
    • Table Mobile statistics - 2017
    • Table National telecommunications authorities
    • COUNTRY OVERVIEW
      • Table Pakistan's real GDP growth rate - 2005 - 2017
  • TELECOMMUNICATIONS MARKET
    • MARKET OVERVIEW AND ANALYSIS
      • Table Compound Annual Growth Rate (CAGR) - Key Metrics - 2017 - 2022
      • Background
    • REVENUE AND INVESTMENT LEVELS
      • Table Pakistan's total telecom revenue - 2004 - 2016
      • Table Pakistan's telecom investment - total and mobile - 2004 - 2016
    • FOREIGN DIRECT INVESTMENT (FDI)
      • Table Foreign Direct Investment (FDI) in telecom sector - 2002 - 2016
  • REGULATORY ENVIRONMENT
    • OVERVIEW
    • REGULATORY AUTHORITIES
      • Ministry of Information Technology (MoIT)
      • Pakistan Telecommunication Authority (PTA)
      • National Telecommunications Corp (NTC)
      • North Waziristan Agency (NWA)
      • Federally Administered Tribal Areas (FATA)
    • GOVERNMENT POLICIES
    • ACCESS
    • UNIVERSAL SERVICE FUND (USF)
    • REGULATORY DEVELOPMENTS
  • FIXED NETWORK OPERATORS
    • FIXED NETWORK SUBSCRIBERS BY OPERATOR
      • Table `Fixed-line' licences issued by PTA
      • Table Fixed local line subscribers by operator- 2017
      • Table Fixed-line (WLL) subscribers by operator - 2017
      • Table Historic - Fixed-line (wireless) subscribers by operator - 2015
    • PAKISTAN TELECOMMUNICATION COMPANY LIMITED (PTCL)
      • Table PTCL fixed wireline subscribers - 2000 - 2017
      • Table PTCL WLL (fixed wireless) subscribers - 2005 - 2017
    • WORLDCALL GROUP
    • TELECARD
    • WATEEN TELECOM
  • TELECOMMUNICATIONS INFRASTRUCTURE
    • OVERVIEW OF THE NATIONAL TELECOM NETWORK
    • FIXED LINE STATISTICS
      • Table Historic - fixed-line subscribers and penetration - 1991 - 2006
      • Table Fixed Line Subscriptions and Penetration (with Forecast) - 2007 - 2022
      • Table Fixed wireline subscribers - 2004 - 2017
      • Table Fixed wireless (WLL) subscribers - 2004 - 2017
      • Payphones and Public Call Offices (PCOs)
        • Table Public Call Offices (PCOs) - 1999 - 2016
    • NEW DEVELOPMENTS
      • Fibre Networks
      • USF Telecentre Project
    • INTERNATIONAL INFRASTRUCTURE
      • Satellite Networks
      • Submarine Cable Networks
      • International gateways
    • SMART INFRASTRUCTURE
      • Smart Grids
  • BROADBAND MARKET
    • INTRODUCTION AND STATISTICAL OVERVIEW
      • Market Overview and analysis
      • ISP market
      • Internet Statistics and Market Forecast
        • Table Historical - internet users - 1995 - 2005
        • Table Internet Users and Penetration (with Forecast) - 2007 - 2022
        • Table Historic - dial-up internet subscribers - 2005 - 2011
      • Broadband Statistics and Market Forecast
        • Table Fixed Broadband Subscribers (with Forecast) - 2007 - 2022
        • Table Fixed Broadband subscribers by access type - 2012 - 2017
        • Table Fixed Broadband market share by access type - 2012 - 2017
        • Table Fixed Broadband market annual growth by access type - 2013 - 2017
        • Table Total international internet bandwidth - 2004 - 2017
    • FIXED BROADBAND SERVICE PROVIDERS
      • Pakistan Telecommunication Company Limited (PTCL)
        • Table PTCL broadband subscribers - 2007 - 2016
    • FIXED BROADBAND TECHNOLOGIES
      • Hybrid Fibre Coax (HFC) networks
        • Table Cable modem subscribers - 2008 - 2017
      • Digital Subscriber Line (DSL) networks
        • Table DSL broadband subscribers - 2005 - 2017
      • Fibre-To-The-Home (FTTH)
        • Table FTTH subscribers - 2007 - 2017
      • Fixed wireless
        • Table WiMAX subscribers - 2008 - 2017
      • Other fixed broadband services
  • DIGITAL MEDIA
    • BROADCASTING
      • Table Historic - Key broadcasting statistics
    • VIDEOSTREAMING
      • IPTV
    • COMMUNICATIONS: VOIP, MESSAGING, CONFERENCING
      • VoIP
  • DIGITAL ECONOMY
    • E-COMMERCE
      • Overview
      • Background
    • E-GOVERNMENT
    • E-EDUCATION
  • MOBILE COMMUNICATIONS
    • MARKET OVERVIEW AND ANALYSIS
      • Table Percentage of Population Covered by Type of Mobile Network
    • MOBILE STATISTICS
      • General Statistics and Market Forecast
        • Table Mobile Subscribers and Penetration (with Forecast) - 2007 - 2022
        • Table Historic - mobile subscribers - 1995 - 2005
        • Table Mobile services revenue - 1998 - 2016
        • Table Mobile services revenue - 2011 - 2016
        • Table Historical - overall ARPU across all mobile operators - 2002; 2004 - 2009
      • Mobile voice
        • Table Proportion of prepaid mobile subscribers - 2005 - 2016
      • Mobile broadband statistics and Market Forecast
        • Table Mobile Broadband Subscribers and Penetration (with Forecast) - 2009 - 2022
    • REGULATORY ISSUES
      • Spectrum Auctions - 2014 - 2017
      • Mobile Number Portability (MNP)
      • Other Developments
    • MAJOR MOBILE OPERATORS
      • Statistics by Operators
        • Table Mobile operators and systems
        • Table Mobile subscribers (millions) by operator - 2009 - 2017
        • Table Mobile subscriber market share by operator - 2009 - 2017
        • Table Mobile subscribers by operator, annual change - 2014 - 2017
        • Table Mobile subscribers (millions) by operator and 3G, 4G - 2017
        • Table Historic - 3G, 4G and LTE mobile subscribers by operator - 2016
        • Table Historic - 3G, 4G and LTE mobile subscribers by operator - 2015
      • PMCL (Jazz)
        • Table Mobilink mobile subscribers - 2000 - 2017
        • Table Warid Telecom subscribers - 2005 - 2017
      • Ufone (PTCL)
        • Table Ufone (PTCL) subscribers - 2001 - 2017
      • Telenor Pakistan
        • Table Telenor Pakistan subscribers - 2005 - 2017
        • Table Historic - Telenor Pakistan - ARPU - 2009 - 2014
      • Zong
        • Table CMPak (Zong) mobile subscribers - 2000 - 2017
      • Historic - Instaphone (Pakcom)
        • Table Historical - Instaphone (Pakcom) subscribers - 2000 - 2010
      • MVNOs
    • MOBILE CONTENT AND APPLICATIONS
      • m-commerce / m-banking
      • m-TV

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report