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Pakistan - Mobile Communications, Broadcasting and Forecasts


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The mobile telephone market in Pakistan has been experiencing a period of healthy and sustained development. Mobile services were first offered in 1990 and, despite high costs, grew steadily at first; into the second decade and the market surged, with annual growth running at around 100% for a number of years. Subscriber numbers increased from around three million in 2003 to reach the milestone of 100 million mobile subscribers in the second-half of 2010. Penetration has moved past the 60% mark with still more room for expansion. Operators have been struggling with falling ARPU and this may well weigh down on the market into the future. While progress has been made in the regulatory area, some rigidity in policies had been slowing growth. The regulator has a major challenge with the timing of the auctions for 3G licences. This report looks at the Pakistani mobile market, as well as a brief look at digital media.

Key developments:

After many delays, 3G licence auction was rescheduled for late 2012; mobile banking offering opportunities for entrepreneurs; the government has decided to ban MNP, although implementation process is not clear; survey shows Pakistani generally happy with mobile service.

Companies covered in this report include:

Mobilink (PMCL); Ufone (PTML, PTCL’s subsidiary); Telenor Pakistan; Warid Telecom; Zong (formerly CMPak); Instaphone.


1. Synopsis
2. Mobile communications
2.1 Pakistan’s mobile market
2.1.1 Overview
2.1.2 Customer satisfaction
2.1.3 Background to development
2.1.4 Mobile statistics
2.1.5 Forecast – mobile market – 2015; 2020
2.2 Additional mobile licences
2.3 Third Generation (3G) licences
2.4 Regulatory issues and developments
2.4.1 Number portability
2.4.2 Unregistered SIMs
2.4.3 Consumer rights
2.4.4 Licensing in Azad Jammu and Kashmir
2.5 Mobile voice services
2.5.1 Prepaid
2.5.2 Satellite mobile
2.6 Mobile data services
2.6.1 Short Message Service (SMS)
2.6.2 Multimedia Messaging Service (MMS)
2.6.3 Blackberry
2.6.4 Mobile TV
2.6.5 M-commerce / mobile banking
2.6.6 Innovation in mobile financial services
3. Broadcasting
3.1 Market overview
3.2 Regulatory issues
3.2.1 Pakistan Electronic Media Regulatory Authority Ordinance 2002
3.2.2 Digital terrestrial broadcasting
3.3 Free-to-Air (FTA) broadcasting
3.3.1 Pakistan Television Corporation
3.3.2 Shalimar Television Network
3.4 Pay TV
3.5 Cable TV (CATV)
3.6 Internet Protocol TV (IPTV)
4. Notes on forecasting
5. Related reports
Table 1 – Mobile subscribers – 1995 - 2013
Table 2 – Mobile operators, subscribers and annual change – March 2013
Table 3 – Mobile operators, subscribers and market share – March 2013
Table 4 – Mobile services revenue – 1998 - 2011
Table 5 – Mobile services revenue – 2011 - 2012
Table 6 – Overall ARPU across all mobile operators – 2002; 2004 - 2009
Table 7 – Mobile monthly ARPU by operator – 2009
Table 8 – Forecast mobile subscribers – 2015; 2020
Table 9 – Proportion of prepaid mobile subscribers – 2005 - 2011
Table 10 – Key broadcasting statistics – 2011
Table 11 – Cable TV subscribers – 2003 - 2011
Chart 1 - Mobile subscribers - 2000-2012
Chart 2 - Mobile operators, subscribers and market share - May 2012
Chart 3 - Mobile services revenue - 1998-2011
Chart 4 - Proportion of prepaid mobile subscribers - 2005-2011
Chart 5 - Cable TV subscribers - 2003-2011

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