Pakistan - Fixed Broadband, Digital Economy and Digital Media - Statistics and Analyses
Despite the efforts of the government to stimulate growth in the internet segment of the telecommunications market, for a long period it has remained a fairly sluggish component of Pakistan's overall telecoms sector. The data and internet service sector has been opened up for private operators to invest and operate services in the country. However, service providers remained heavily dependent on the monopoly PTCL and this had not been particularly good for the internet market. The penetration of Internet users in Pakistan remains very low by international standards however has grown strongly over the past five years, driven by strong growth in mobile broadband. Moderate growth is predicted over the next five years as the penetration of mobile broadband is predicted to continue to grow strongly. Fixed broadband penetration is Pakistan remains very low mainly due to the dominance of the mobile platform. Also the limited and declining number of fixed lines in Pakistan is restricting more widespread development of fixed broadband. Over the next five years to 2022 low to moderate growth is expected from a small base. DSL dominates the fixed broadband market. Its market share has been rising over the past five years whereas HFC and FTTH each constitute for a very low market share of the overall fixed broadband market. Increased smartphone adoption, internet penetration, and digital awareness due to adoption of 3G and 4G services are drivers for e-commerce adoption. However there still are a number of factors are inhibiting adoption including lack of awareness in both consumers and merchants and issues with customer fulfillment.
Fixed broadband penetration is Pakistan remains very low mainly due to the dominance of the mobile platform. the E-Government Strategy is ongoing, as Pakistan tries to lift its lowly ranking; mobile broadband services have totally overwhelmed the fixed broadband sector of the market; E-commerce in Pakistan will be a US$1 billion market by 2020.
Companies mentioned in this report include:
Pakistan Telecommunication Co Ltd (PTCL); PakNet; Wateen Telecom (subsidiary of Warid Telecom); Mobilink; NayaTel; TeleCard; WorldCall; Wi-Tribe;National Telecommunications Corp (NTC).