Market Research Logo

Optus - Company Overview and Operating Statistics - 2012


Attention: There is an updated edition available for this report.

Optus provides a range of communications services that include mobile, national and long-distance services, local and international telephony, business network services, internet and satellite services, subscription TV and digital media services.

Into 2012 the company is aiming to expand its customer base through new services. These include the provision of MeTV, an IPTV service with FetchTV, expanded mobile coverage in Tasmania, refarming 2G to 3G, the launch of 4G services and an agreement providing interim satellite services in the National Broadband Network. These new and additional services will allow Optus to gain new subscribers across its coverage areas and to more remote and regional communities.

The numbers of wireless broadband subscribers continues to boom rising 28% year-on-year in mid-2012 and is continuing to deliver higher data revenue, although as the market rises to saturation levels BuddeComm believes that the rising returns will slowly diminish. The takeover of vividwireless from Seven Media will boost the amount of 4G spectrum and subscribers and market share in the markets where vividwireless operates. The restaurant review company Eatability purchased by the company in mid-2012 will add a digital media and content service flavour to the company.

In this report we provide an overview of the main divisions within Optus, A breakdown of key operating statistics is provided for internet, broadband, voice, The Open Network (mobile), in text, tabular and easy-to-read chart formats. Brief highlights of the company’s financials are included.

Other BuddeComm separate reports on Optus include:

Detailed financial information – Optus - Financial Statistics and Analysis - 2012 – 2013;
Information on the company’s networks – Optus - The Network;
BuddeComm analysis of the company – Optus - Company Analysis – 2012.

Key developments:

NBN, broadband subscribers, mobile subscribers, Subscription TV, IPTV, cloud services, digital media services.

Companies mentioned:

Optus, Alphawest, Virgin Mobile, Vodafone, FOXTEL, M2, vividwireless, Eatability.


1. Synopsis
2. Company information
2.1 Overview
3. Operating results
3.1 Key operating statistics – FY2013
3.2 Key operating statistics – FY2012
3.3 Mobile subscriber statistics
3.4 Telephony and broadband subscriber statistics
3.5 ARPU subscriber statistics
4. Financial highlights
4.1 Current year – FY2013
4.2 Past year – FY2012
5. Products and services
5.1 Divisions overview
5.2 Consumer and multimedia
5.3 Business and wholesale
5.3.1 Overview
5.3.2 Business and wholesale operating statistics
5.4 Internet and broadband services
5.4.1 Overview
5.4.2 Internet operational statistics
5.5 Optus Evolve
6. Mobile services
6.1 The Open Network overview
6.2 Services overview
6.3 Femtocell Zones
6.4 TV Now
6.5 4G LTE services
7. Major subsidiaries
7.1 Alphawest
7.2 Eatability
7.3 Uecomm
7.4 Virgin mobile
8. Network overview (separate report)
9. Company history
9.1 Brief timeline – 1992 - 2012
10. Related reports
List of Tables, Charts and Exhibits
Table 1 – Optus mobile pre/postpaid customers – breakdown by quarter – 2011 - 2013
Table 2 – Optus mobile subscribers – 1998 - 2013
Table 3 – Optus mobile subscribers – key operating statistics – 2008 - 2012
Table 4 – Optus consumer telephony statistics – 2008 - 2012
Table 5 – Optus mobile subscriber ARPU, acquisition cost breakdown by quarter – 2011 - 2013
Table 6 – Optus mobile ARPU figures – 2008 - 2012
Table 7 – Optus on-net ARPU – 2008 - 2012
Table 8 – Optus business and wholesale statistics – 2009 - 2013
Table 9 – Optus consumer internet statistics by technology – 2009 - 2013
Table 10 – Total internet subscribers (broadband and dialup) – 1996; 1998; 2000 - 2013
Chart 1 – Overview of share price trending SingTel – 2011 - 2012
Chart 2 – Overview of Optus mobile subscribers and annual change – 2001 - 2013
Chart 3 – Overview and trends of Optus mobile ARPU – 2007 - 2012
Chart 4 – Overview and trends of Optus on-net ARPU by sector – 2007 - 2012
Chart 5 – Overview of Optus business and wholesale operating statistics – 2007 - 2013
Chart 6 – Overview of Optus consumer internet statistics by technology – 2007 - 2013
Chart 7 – Overview of total internet subscribers (broadband and dialup) – 2000 - 2013
Exhibit 1 – Optus at a glance – including key results – 2012
Exhibit 2 – Optus key operational results – first quarter – 2013

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report