Optus - Company Overview and Analysis
Optus provides a range of communications services that include mobile, national and long-distance services, local and international telephony, business network services, internet and satellite services, subscription TV and digital media services.
Life has been tough for Optus in recent years. It has lost its sparkle, and has been struggling, not only to keep pace with Telstra but also to keep up with the rapid developments in the telecoms industry. The mobile sector clearly remains the company's key market, although both its market share and ARPU are under pressure. Optus has kept up with Telstra, with both operators securing valuable spectrum in the 700MHz band. Next on the list is 5G. Optus is also committed to matching Telstra's 98% population coverage with LTE by the end of 2016.
The company is aiming to expand its customer base through offering new services including MeTV, an IPTV service with FetchTV. It has expanded mobile coverage has launched 4G services and has signed an agreement with NBN Co to operate satellites to provide rural broadband coverage. These new and additional services will allow Optus to gain new subscribers across its coverage areas and extend their availability to more remote and regional communities.
In late 2015 Optus was reported to start winning market share again in the mobile market. The new direction taken by the NBN, offering a second-rate multi-technology network rather than one based on FttH, might offer the company new opportunities.
This report provides an overview of the main divisions and services within Optus and provides operational and financial statistics for Optus over the financial years to 2015 as well as company analysis.
Other BuddeComm reports on Optus include:
Information on the company's networks Optus - The Network;
Optus, Alphawest, Virgin Mobile, Vodafone, vividwireless, Eatability.
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