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Optus - Company Overview and Analysis


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Optus - Company Overview and Analysis

Optus provides a range of communications services that include mobile, national and long-distance services, local and international telephony, business network services, internet and satellite services, subscription TV and digital media services.

Life has been tough for Optus in recent years. It has lost its sparkle, and has been struggling, not only to keep pace with Telstra but also to keep up with the rapid developments in the telecoms industry. The mobile sector clearly remains the company's key market, although both its market share and ARPU are under pressure. Optus has kept up with Telstra, with both operators securing valuable spectrum in the 700MHz band. Next on the list is 5G. Optus is also committed to matching Telstra's 98% population coverage with LTE by the end of 2016.

The company is aiming to expand its customer base through offering new services including MeTV, an IPTV service with FetchTV. It has expanded mobile coverage has launched 4G services and has signed an agreement with NBN Co to operate satellites to provide rural broadband coverage. These new and additional services will allow Optus to gain new subscribers across its coverage areas and extend their availability to more remote and regional communities.

In late 2015 Optus was reported to start winning market share again in the mobile market. The new direction taken by the NBN, offering a second-rate multi-technology network rather than one based on FttH, might offer the company new opportunities.

This report provides an overview of the main divisions and services within Optus and provides operational and financial statistics for Optus over the financial years to 2015 as well as company analysis.

Other BuddeComm reports on Optus include:

Information on the company's networks Optus - The Network;

Companies mentioned:

Optus, Alphawest, Virgin Mobile, Vodafone, vividwireless, Eatability.


1. Synopsis
2. Company information
2.1 Overview
2.2 Optus looking for a new identity late 2015
3. Operating results
3.1 Key operating statistics FY2015
3.2 Key operating statistics FY2014
3.3 Key operating statistics FY2013
3.4 Mobile subscriber statistics
3.5 ARPU subscriber statistics
4. Financial Results
4.1 FY2015
4.2 FY2014
4.3 FY2013
5. Products and services
5.1 Divisions overview
5.2 Consumer and multimedia
5.3 Business and wholesale
5.3.1 Overview
5.4 Internet and broadband services
5.4.1 Overview
5.4.2 Internet operational statistics
5.5 Optus Evolve
6. Mobile services
6.1 The Open Network overview
6.2 Femtocell Zones
6.3 TV Now
6.4 LTE services
7. Major subsidiaries
7.1 Alphawest
7.2 Eatability
7.3 Uecomm
7.4 Virgin Mobile
7.5 Ensyst
8. Network overview (separate report)
9. Company history
9.1 Brief timeline 1992 - 2015
10. Related reports
Table 1 Optus mobile pre/postpaid customers 2008 - 2015
Table 2 Historical - Optus mobile subscribers, annual change 1998 - 2004
Table 3 Optus mobile subscribers, annual change 2005 - 2015
Table 4 Optus mobile subscriber ARPU 2009 - 2015
Table 5 Overview of Optus overall operating revenue summary 2000 - 2015
Table 6 Optus Financial Result - Division 2014 - 2015
Table 7 Optus consumer and business fixed telephony statistics 2009 - 2015
Table 8 Optus consumer and business internet subscribers 2008 - 2015
Table 9 Historical Total internet subscribers (broadband and dialup) 1996; 1998; 2000 - 2008
Chart 1 Optus mobile pre/postpaid customers 2008 2015
Chart 2 Overview of Optus mobile subscribers and annual change 2001 - 2015
Chart 3 Overview and trends of Optus mobile ARPU 2009 - 2015
Chart 4 Overall Optus overall operating revenue and annual change 2001 - 2015
Chart 5 Overview of Optus consumer internet statistics by technology 2008 - 2015
Exhibit 1 Optus at a glance including key results 2015
Exhibit 2 Optus key operational results March 2015

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