Market Research Logo

Norway - Mobile Market Insights, Statistics and Forecasts


Attention: There is an updated edition available for this report.

Norway’s mobile market is a triopoly between the network operators Telenor Mobile, TeliaSonera’s NetCom and the new player Mobile Norway, supplemented by a growing number of MVNOs. Mobile penetration reached 120% by early 2012, and although overall subscriber growth has fallen to about 3% the 3G sector has proved resilient, with strong growth resulting from new subscribers as well as from the rapid migration from GSM networks. The market is well advanced in LTE/4G developments, with both Telenor and NetCom spearheading networks in the region. Mobile Norway, a joint venture now controlled by Tele2, also adds to the competitive mix. Nordisk Mobiltelefon, recovered from its bankruptcy in early 2009, operates a 3G network in the 450MHz band. This report profiles Norway’s mobile voice and data market, providing statistics on the main operators, a review of the key regulatory issues, and a snapshot of the consumer market for services such as SMS, mobile TV and mobile broadband.

Key developments:

SMS traffic falls for the first time through smartphone messaging alternatives; mobile network traffic growth slows; TeliaSonera contracts Huawei and Ericsson to expand LTE network; Tele2 buys out minority shareholders in Network Norway; the number of M2M SIM cards reaches 600,000; MTRs set to 2013; MNOs set up m-commerce joint venture; regulator issues 2GHz spectrum auction rules; Telenor launched LTE network, expects 90% population coverage by 2015; regulator’s market data for 2011, telcos’ operating and financial data to September 2012; market developments to October 2012.

Companies covered in this report include:

Telenor Mobil, NetCom, Mobile Norway, Teletopia, Tele2.


1. Synopsis
2. Mobile communications
2.1 Overview of Norway’s mobile market
2.1.1 Mobile statistics
2.1.2 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.1.1 GSM
3.1.2 3G
3.1.3 2.3GHz
3.1.4 2.5 - 2.6GHz
3.1.5 2GHz
3.1.6 1.8GHz.
3.2 Roaming
3.3 Number portability
3.4 Mobile termination rates (MTRs)
4. Mobile technologies
4.1 Analogue
4.2 Digital
4.2.1 Code Division Multiple Access (CDMA)
4.3 Third Generation (3G) mobile
5. Major mobile operators
5.1 Telenor Mobil
5.1.1 Network contracts
5.2 NetCom
5.3 Mobile Norway
5.4 Teletopia
5.5 Mobile Virtual Network Operators (MVNOs)
6. Mobile voice services
6.1 Prepaid
7. Mobile messaging
7.1 Short Message Service (SMS)
7.2 Multimedia Messaging Service (MMS)
8. Mobile data services
8.1 Overview
8.2 General Packet Radio Service (GPRS)
8.3 High-Speed Packet Access (HSPA)
8.4 Enhanced data for GSM evolution (EDGE)
8.5 Long-term Evolution (LTE)
8.6 Mobile TV
8.7 Femtocells
8.8 TETRA (TErrestrial Trunked RAdio)
8.9 Machine-to-Machine (M2M)
9. Mobile content and applications
9.1 Location-based services
9.2 M-commerce
10. Forecasts
10.1 Forecasts – mobile ARPU - 2009 - 2010; 2015
10.2 Forecasts – UMTS subscribers – 2009 - 2010; 2015
10.3 Notes on scenario forecasts
11. Related reports
List of Tables, Charts and Exhibits
Table 1 – Mobile revenue – 2002 - 2013
Table 2 – Mobile revenue by service – 2008 - 2011
Table 3 – Mobile revenue per subscriber and per minute – 2001 - 2012
Table 4 – Mobile operators, subscribers and annual change – Jun 2012
Table 5 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2013
Table 6 – Mobile traffic – 2004 - 2013
Table 7 – Mobile calls made – 2010 - 2013
Table 8 – Market share of subscribers by provider – 2009 - 2011
Table 9 – Revenue market share by provider – 2009 - 2011
Table 10 – European roaming charges – 2007 - 2012
Table 11 – Average mobile number portings (historic) – 2005 - 2009
Table 12 – Nordisk Mobiltelefon financial data – 2006 - 2008
Table 13 – Nordisk Mobiltelefon subscribers (Norway) – 2006 - 2010
Table 14 – Telenor Mobil – subscribers, prepaid, SMS and market share – 2000 - 2012
Table 15 – Telenor Mobil financial data – 2005 - 2012
Table 16 – Telenor Mobil ARPU: blended, contract and prepaid – 2004 - 2012
Table 17 – NetCom subscribers – 2002 - 2012
Table 18 – NetCom ARPU: blended, contract and prepaid – 2002 - 2012
Table 19 – NetCom revenue – 2004 - 2012
Table 20 – Mobile Norway (Tele2) subscribers by sector – 2007 - 2012
Table 21 – Mobile Norway (Tele2) financial data by sector – 2007 - 2012
Table 22 – Prepaid share of mobile subscribers – 1999; 2005 - 2013
Table 23 – Prepaid and contract subscribers –2005 - 2011
Table 24 – Telenor Mobile (Norway) contract and prepaid subscribers – 2001 - 2012
Table 25 – Annual SMS sent – 1999 - 2013
Table 26 – Revenue per SMS sent – 2007 - 2011
Table 27 – MMS messages sent and annual change – 2004 - 2013
Table 28 – Mobile broadband market share by subscribers – 2009 - 2011
Table 29 – Mobile data traffic – 2008 - 2012
Table 30 – Mobile data revenue – 2006 - 2013
Table 31 – M2M SIM cards in use – 2007 - 2013
Table 32 – Forecast mobile ARPU – 2009 - 2010; 2015
Table 33 – Forecast UMTS subscriber growth – 2009 - 2010; 2015
Chart 1 – Mobile revenue by service – 2008 – 2011
Chart 2 – Mobile subscribers and penetration rate – 2002 - 2013
Chart 3 – Telenor Mobil financial data – 2005 – 2012
Chart 4 – Telenor Mobil ARPU: blended, contract and prepaid – 2004 – 2012
Chart 5 – NetCom and ARPU: blended, contract and prepaid – 2002 – 2012
Chart 6 – Mobile Norway (Tele2) subscribers by sector – 2007 - 2012
Chart 7 – Mobile Norway (Tele2) financial data by sector – 2007 - 2012
Chart 8 – Prepaid and contract subscribers –2005 – 2011
Exhibit 1 – 3G beauty contest licence results in Norway – 2000; 2003; 2007

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report