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Mobile Operators - Insights and Analysis - Brazil

Brazil - Mobile Operators - Insights and Analysis

Four companies dominate Brazil's mobile telecom market: Spanish Telefónica's Vivo, Mexican América Móvil's Claro, Telecom Italia's TIM Brasil, and Oi, controlled by Portugal Telecom and by the Brazilian Andrade Gutierrez group. Together, these four operators control 97% of the country's mobile subscriber base. Vivo is the leader, TIM Brasil and Claro compete neck-and-neck for second place, and Oi is fourth. The remaining 3% of the market is shared between CTBC Telecom, Sercomtel, Nextel Brasil, and the country's first Mobile Virtual Network Operator (MVNO), Porto Seguro, which launched in 2012.

Although Brazil's MVNO market is still embryonic, it has attracted a great deal of interest from national and international investors. Companies are being understandably cautious considering the challenges of the Brazilian mobile market and the long list of failed MVNOs around the world. Anatel has issued four MVNO authorisations, and more are expected. The most significant MVNO launch on the cards is Virgin Mobile, which hopes to become the largest MVNO in Latin America with its youth-focused, transparent market strategy. But Virgin Mobile's start of operations in Brazil, scheduled for the second half of 2013, risks being delayed by bureaucratic complications and difficulties in reaching MVNO agreements with mobile network operators.

This report profiles all of Brazil's mobile operators, together with relevant statistical data and analyses.

Key developments:

Claro remains the market leader for 3G services; Claro launches Brazil's first mobile LTE network; TIM Brasil signs LTE roaming with TIM (Italia); Vivo and Oi deploy LTE networks; Nextel rolls out full 3G services in São Paulo and Rio de Janeiro; Oi merger with Portugal telecom secures regulatory approval; Datora rebrands as Vodafone Brazil following M2M partnership deal; includes telcos' operating and financial data to Q1 2014; regulator's market data to April 2014; market developments to mid-2014.

Companies covered in this report include:

TelefônicaBrasil/Vivo, TIM Brasil, Claro, Oi, Nextel Brasil, Algar/CTBC Telecom, SercomtelCelular, Unicel/Aeiou, Porto Seguro, Datora Telecom, Virgin Mobile, Sisteer, Terapar.


1. Synopsis
2. Mobile Network Operators (MNOs)
2.1 Overview
2.2 Vivo (Telefônica Brasil)
2.2.1 Vivo company history
2.2.2 Telemig-acquired by Vivo
2.2.3 Telefónica and Telecom Italia crossholding issues
2.2.4 Telefónica buys out Portugal Telecom
2.3 TIM Brasil
2.4 Claro
2.5 Oi
2.5.1 Amazônia Celular acquired by Oi
2.5.2 Brasil Telecom acquired by Oi
2.5.3 Merger with Portugal Telecom
2.6 Nextel Brasil
2.7 CTBC/Algar Telecom
2.8 Sercomtel Celular
2.9 Unicel/Aeiou (defunct)
3. Mobile Virtual Network Operators (MVNO)
3.1 Porto Seguro
3.2 Vodafone Brazil (Datora)
3.3 Virgin Mobile
3.4 Correios
4. Related reports
Table 1 Mobile operators' market share 2002 - 2013
Table 2 3G/Mobile broadband market share by operator 2009 2014
Table 3 3G services (phone & broadband) operators' annual growth 2010 - 2013
Table 4 Vivo mobile revenue 2010 - 2013
Table 5 Vivo mobile subscribers 2002 - 2014
Table 6 Vivo/Telemig mobile subscribers 2002 - 2007 (historical)
Table 7 TIM Brasil mobile financial data 2010 - 2014
Table 8 TIM Brasil mobile subscribers 2002 - 2014
Table 9 Claro mobile revenue 2010 - 2014
Table 10 Claro mobile subscribers 2002 - 2014
Table 11 Oi mobile revenue by sector 2012 - 2013
Table 12 Oi mobile subscribers 2002 - 2014
Table 13 Oi/Amazônia/BrT mobile subscribers 2002 - 2008 (historic)
Table 14 NII Holdings mobile revenue 2012 - 2014
Table 15 Nextel Brazil revenue 2010 - 2014
Table 16 Nextel Brazil mobile subscribers 2002 - 2014
Table 17 Algar telecom mobile revenue 2009 - 2013
Table 18 Algar Telecom mobile subscribers 2003 - 2013
Table 19 Sercomtel mobile subscribers 2003 - 2013
Table 20 Port Seguro M2M connections 2012 - 2014
Chart 1 Mobile broadband market share by operator 2009 2014
Exhibit 1 Subdivision of Brazil into regions and areas for mobile licensing
Exhibit 2 Telefônica Brasil (trading as Vivo) at a glance
Exhibit 3 Vivo concessions
Exhibit 4 The uneasy marriage between Telefónica and Portugal Telecom (historical)
Exhibit 5 TIM Brasil at a glance
Exhibit 6 TIM Brasil concession awards for frequency bands A, B, D, E
Exhibit 7 Claro Brasil at a glance
Exhibit 8 Claro concessions
Exhibit 9 Oi (TNL PCS) at a glance
Exhibit 10 Oi concession awards for frequency bands A, D, E, M

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