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Mobile Media - Surveys and Statistics - Australia

Australia - Mobile Media - Surveys and Statistics

This report analyses information drawn from the results of several surveys relating to mobile media usage in Australia over the period 2008-2013.Surveys include reports by the Australian Interactive Media Industry Association (Australian Mobile Phone Lifestyle Index and Mobile Traffic Trends), Telstra, Optus, McCrindle Research, the Australian Bureau of Statistics (ABS), Akamai and the Australian Communications and Media Authority (ACMA).The report provides statistical estimates relating to revenue and ARPU across operators in the industry, as well as forecasts to 2015.

Key developments:

Mobile broadband, mobile data speeds and usage increasing, increasing mobile data revenue and ARPU, SMS, smartphones.

Companied covered in this report include:

Optus, Telstra, Virgin, Vodafone, mobile phone companies and mobile phone operators (MNOs).


1. Synopsis
2. Introduction
3. Recent surveys
3.1 Remote access and operation needed
3.2 Grey Nomads and seniors internet usage uptake increases
4. Australian Mobile Phone Lifestyle Index
4.1 Australian Interactive Media Industry Association (AIMIA) 9th survey 2013
4.2 Mobile phones and operators
4.3 Mobile phone usage
4.4 Smartphone users use more email and data
4.5 Content and services accessed
4.5.1 Entertainment services and content
4.6 Information services
4.7 Advertising on the mobile phone
4.8 Tablet use
5. Mobile data observations
5.1 usage and speeds increasing
5.2 Study confirms network quality depends on technology
6. Mobile data and average revenue per user (ARPU)
6.1 Overview
6.2 Revenue statistics
7. Related reports
Table 1 Customer satisfaction with mobile provider services 2010 - 2013
Table 2 Mobile phone brand ownership 2010 - 2013
Table 3 Use of mobile phones by service 2011 - 2013
Table 4 Use of information services 2010 - 2013
Table 5 Tablet use of services 2012 - 2013
Table 6 Mobile data downloaded versus mobile subscribers 2012 - 2013
Table 7 Telstra mobile ARPU 2009 2013
Table 8 Telstra mobile prepaid and postpaid revenue 2008 2013
Table 9 Optus mobile revenue 2013 2014
Table 10 Vodafone Australia revenue 2009 - 2013
Table 11 HTA key metrics financial overview 2009 - 2013
Chart 1 Overview of use of technology by seniors 2011 - 2012
Chart 2 Overview of Vodafone Australia revenue 2009 - 2013
Chart 3 Overview of HTA financial metrics 2009 - 2013

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