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Mobile Market - Insights, Statistics and Forecasts - Uganda

Uganda - Mobile Market - Insights, Statistics and Forecasts

The introduction of mobile telephony has revolutionised Uganda's telecommunications industry, but with seven networks the market is overcrowded, which has led to a price war and consolidation among the operators. However, not long after the No. 2 in the market (Bharti Airtel) took over the No.4 (Warid Telecom), a new operator (Smart Telecom) launched in March 2014. Two months later, the new No. 4 (Orange) decided to exit the market and sold to Lebanon-based Africell.

The price war has accelerated subscriber growth but also reduced the average revenue per user (ARPU) and quality of service (QoS). The network operators started raising their tariffs again and are trying to find ways of generating additional revenue streams. 3G and 4G mobile broadband services as well as mobile money transfer and m-banking services are at the forefront of this development in a country where less than 20% of the population currently has internet access or holds a traditional bank account.

Key developments:

Seventh network launches amidst consolidation in the crowded mobile sector;
Opportunities for MVNOs and tower outsourcing companies;
Three 4G (LTE) networks launched;
More than 95% of internet connections are mobile;
Growth returns to the market after wave of SIM card de-registrations;

Companies covered in this report:

MTN Uganda (Telia); Bharti Airtel (Zain, Celtel); Uganda Telecom (UTL, LAP Green, Telecel, Orascom, Deutsche Telekom); Warid Telecom (Essar); Orange (HiTS Telecom); i-Tel; Simba Telecoms; Standard Chartered Bank; Monitise; American Tower Corporation (ATC), Eaton Towers; Smile Telecom; Smart Telecom; Sure Telecom; K2 Telecom; Africell (Lintel).


1. Synopsis
2. Overview of Uganda's mobile market
2.1 Mobile statistics
3. Regulatory issues
3.1 Licensing
3.2 Taxes
3.3 Tariffs
3.4 Infrastructure sharing
3.5 SIM card registration
3.6 Quality of service (QoS)
4. Major mobile operators
4.1 MTN Uganda
4.1.1 Major equity transactions
4.1.2 Network infrastructure and services
4.1.3 ARPU
4.1.4 MTN villagePhone project
4.1.5 Services in refugee camps
4.2 Bharti Airtel Uganda (formerly Zain, Celtel)
4.2.1 Major equity transactions
4.2.2 Warid Telecom
4.2.3 Network infrastructure
4.2.4 Services
4.2.5 ARPU
4.3 Uganda Telecom Ltd (UTL)
4.4 Africell (Orange Uganda)
4.5 i-Tel
4.6 Smile Communications
4.7 Smart Telecom, Sure Telecom
5. Mobile Virtual Network Operators (MVNO)
5.1 K2 Telecom
6. Tariffs and price war
6.1 Per-second billing
6.2 Free calls
6.3 Flat rates
6.4 MTN Zone
6.5 Free international roaming
7. Mobile traffic
8. Mobile data services
8.1 SMS
8.2 MMS
8.3 WAP, GPRS and EDGE
8.4 BlackBerry
9. 3G and 4G mobile broadband
9.1 Mobile broadband statistics
9.2 3G, HSPA
9.3 Long-term Evolution (LTE/4G)
10. Satellite mobile
11. Mobile money transfer, m-banking
11.1 Traditional bank charges and international remittances
11.2 Regulation
11.3 MTN Mobile Money
11.4 Airtel Money (ZAP)
11.5 M-Sente (UTL)
11.6 Other services
12. Mobile TV
13. Forecasts
13.1 Forecasts mobile market 2015; 2018
13.2 Notes on scenario forecasts
14. Related reports
Table 1 Historic - Mobile subscribers and penetration rate in Uganda 1996 - 2004
Table 2 Mobile subscribers and penetration rate in Uganda 2005 - 2014
Table 3 Mobile operator market share of subscribers 2012 - 2013
Table 4 MTN Uganda subscribers 2000 - 2014
Table 5 MTN Uganda ARPU 2002 - 2013
Table 6 Zain Uganda subscribers 2002 - 2013
Table 7 Zain Uganda ARPU 2006 - 2009
Table 8 Orange Uganda mobile subscribers 2009 2014
Table 9 Warid Telecom (Uganda) GPRS/EDGE pricing 2012
Table 10 Uganda Telecom GPRS/EDGE pricing 2012
Table 11 MTN Uganda Blackberry pricing 2012
Table 12 Active mobile broadband penetration in Uganda 2009 - 2012
Table 13 Uganda Telecom 3G mobile broadband pricing 2012
Table 14 Orange Uganda 3G/HSDPA mobile broadband pricing 2012
Table 15 MTN Uganda 3G/HSDPA mobile broadband pricing 2012
Table 16 Airtel Uganda HSPA+ pricing 2012
Table 17 Warid Telecom (Uganda) unlimited HSPA+ pricing 2012
Table 18 Forecast mobile subscribers in Uganda 2015; 2018
Chart 1 Mobile subscribers and penetration rate in Uganda 2002 - 2014
Chart 2 Telecommunications tax revenue in Uganda by tax type 2008 - 2012
Chart 3 Mobile tariffs in Uganda, on-net and off-net 2009 - 2011
Chart 4 Mobile traffic in Uganda by traffic type 2008 - 2012
Chart 5 Mobile vs. fixed internet subscriptions in Uganda 2007 - 2013
Exhibit 1 Emergency rescue scheme for Lake Victoria

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