Market Research Logo

Mobile Market Insights, Statistics and Forecasts - Spain

Spain has one of the largest mobile markets in Europe, with effective competition from four MNOs and a growing number of resellers. This competition, together with regulated roaming and MTRs, has driven down the cost of mobile calls in recent years though the number of subscribers has fallen since 2011 as customers cancel mobile lines due to the continuing economic crisis. The market has seen great changes, including the launch of services from Yoigo and the release of 900MHz frequencies for 3G services, as well as growing investment in network upgrades to support LTE and HSPA+ technologies. This report provides statistics and market analyses on the Spanish mobile sector, including an assessment of regulatory issues, a profile of the major providers, and an analysis of mobile data services such as SMS, MMS, i-mode, HSPA, LTE and mobile TV. Selected market mobile forecasts to 2015 are analysed.

Key developments:

Orange Espana makes a 3.4 billion bid for Jazztel, boosting it potential ability to compete in the converged services market; Orange on track to cover 400 municipalities and about two-thirds of the population with LTE by end-2014; Telefónica contracts Nokia Networks to upgrade and expand its LTE networks; mobile revenue continues to fall as the number of subscribers plummets; rise in number portability places pressure on operators; 4G licences in the 800MHz and 2.6GHz band raise 1.65 billion; regulator proposes 80% cuts in MTRs to 2014; TeliaSonera cancels sale of Yoigo; Telefónica launches LTE in the 2.6GHz band, Yoigo launches LTE in Madrid; develops VoLTE technologies; regulator's 2013 annual market data and updates to March 2014; telcos' operating and financial data to Q2 2014; market developments into 2014.

Companies covered in this report include:

Movistar, Orange, Vodafone, Lebara, Lycamobile.


1. Synopsis
2. Overview of Spain's mobile market
2.1 Mobile statistics
2.1.1 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.1.1 Network sharing
3.1.2 Spectrum trading
3.1.3 Licence auction 2005
3.1.4 900MHz
3.1.5 2.6GHz
3.2 Roaming
3.3 Mobile Number Portability (MNP)
3.4 Mobile Termination Rates (MTRs)
4. Mobile technologies
4.1 Digital
4.2 Third Generation (3G) mobile
4.2.1 Vodafone
4.2.2 Telefónica Móviles
5. Major mobile operators
5.1 Movistar
5.2 Vodafone
5.3 Orange
5.3.1 Bid for Jazztel
5.4 Yoigo (Xfera Moviles)
5.4.1 Company sale
5.5 MVNOs
6. Mobile voice services
6.1 Prepaid
7. Mobile messaging
7.1.1 Short Message Service (SMS)
7.1.2 Multimedia Messaging Service (MMS)
8. Mobile data services
8.2 General Packet Radio Service (GPRS)
8.3 Enhanced data for GSM Evolution (EDGE)
8.4 Push-to-Talk (PTT)
8.5 High-Speed Packet Access (HSPA)
8.5.1 Movistar
8.5.2 Vodafone
8.5.3 Orange
8.6 Long-term Evolution (LTE)
8.6.1 Voice-over-LTE (VoLTE)
8.7 Femtocells
8.8 Mobile TV
8.8.1 Movistar
8.8.2 Vodafone
8.8.3 Orange
8.8.4 Sogecable (Prisa)
9. Mobile content and applications
9.1.1 Content cooperation
9.1.2 Near Field Communications (NFC)
9.1.3 M-commerce
9.2 Machine-to-Machine (M2M)
10. Forecasts
10.1 Forecasts mobile ARPU 2005-2011; 2015
10.2 Notes on scenario forecasts
Table 1 Mobile market revenue and annual change 2000 - 2014
Table 2 Mobile traffic prepaid and contract in minutes 2000 - 2014
Table 3 Mobile market revenue by sector 2006 - 2013
Table 4 Mobile market revenue by contract and prepaid sectors 2000 - 2013
Table 5 Historic - Mobile subscribers and penetration rate 1997; 1999 - 2004
Table 6 Mobile subscribers and penetration rate 2005 - 2014
Table 7 Mobile price index 2009 - 2012
Table 8 Cost per invoiced minute of use: contract, prepaid; all operators 2001 - 2013
Table 9 Mobile subscribers by technology platform 2001 - 2011
Table 10 Base stations in service, by technology 2001 - 2012
Table 11 Subscriber market share by operator 2004 - 2014
Table 12 European roaming charges 2007 - 2014
Table 13 European retail voice and data roaming charges 2012 - 2014
Table 14 European wholesale voice and data roaming charges 2012 - 2014
Table 15 Annual number portings 2002 - 2014
Table 16 Mobile termination rates by operator 2007 - 2013
Table 17 Mobile interconnection revenue 2003 - 2011
Table 18 Orange UMTS subscribers 2007 - 2012
Table 19 Movistar mobile subscribers 2005 - 2014
Table 20 Movistar ARPU 2005 - 2014
Table 21 Movistar mobile financial data 2006 - 2014
Table 22 Vodafone revenue by type (old style) 2007 - 2013
Table 23 Vodafone revenue by type (new style) 2013 - 2014
Table 24 Vodafone mobile subscribers and proportion prepaid 2006 - 2014
Table 25 Vodafone mobile traffic statistics 2006 - 2014
Table 26 Vodafone ARPU 2006 - 2014
Table 27 Vodafone Spain customer churn 2007 - 2014
Table 28 Vodafone mobile customer retention cost 2007 - 2014
Table 29 Orange mobile subscribers prepaid and contract 2005 - 2014
Table 30 Orange mobile service revenue 2006 - 2014
Table 31 Orange ARPU by sector 2005 - 2014
Table 32 Orange mobile customer acquisition costs 2007 - 2014
Table 33 Orange customer churn 2007 - 2014
Table 34 Yoigo subscribers 2007 - 2014
Table 35 Yoigo financial data 2008 - 2014
Table 36 MVNO subscriber market share 2007 - 2014
Table 37 Mobile subscribers: prepaid, contract 2006 - 2014
Table 38 SMS revenue and messages sent 2006 - 2013
Table 39 Premium SMS revenue and messages sent 2005 - 2010
Table 40 MMS revenue and messages sent 2004 - 2013
Table 41 Mobile broadband revenue 2003 - 2013
Table 42 Mobile datacards per UMTS and HSPA 2006 - 2014
Table 43 Mobile TV subscribers by operator 2008 - 2012
Table 44 Mobile TV revenue 2006 - 2014
Table 45 M2M lines 2004 - 2014
Table 46 Forecast mobile monthly ARPU 2005 - 2011; 2015
Chart 1 Mobile traffic prepaid and contract in minutes 2000 - 2014
Chart 2 Mobile market revenue by sector 2006 - 2013
Chart 3 Mobile market revenue by contract and prepaid sectors 2000 - 2013
Chart 4 Mobile subscribers and penetration rate 2004 - 2014
Chart 5 Cost per invoiced minute of use: contract, prepaid; all operators 2001 - 2013
Chart 6 Subscriber market share by operator 2004 2014
Chart 7 Movistar mobile subscribers 2005 - 2014
Chart 8 Movistar ARPU 2005 - 2014
Chart 9 Vodafone revenue by type (old style) 2007 - 2013
Chart 10 Vodafone mobile subscribers and proportion prepaid 2006 - 2014
Chart 11 Orange mobile subscribers prepaid and contract 2005 - 2014
Chart 12 Orange ARPU by sector 2005 - 2014
Chart 13 Yoigo subscribers 2007 - 2014
Chart 14 Yoigo financial data 2008 - 2014
Chart 15 Mobile subscribers: prepaid, contract 2006 - 2014
Chart 16 Mobile datacards per UMTS and HSPA 2006 - 2014
Chart 17 Mobile TV subscribers by operator 2008 - 2012
Exhibit 1 3G licence results in Spain March 2000
Exhibit 2 Overview of spectrum allocations 2011

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report