Australia - Mobile Communications - Subscriber Statistics
The number of mobile subscribers continues to grow steadily, with mobile penetration reaching above 135% by mid-2014 as a significant proportion of subscribers make use of multiple phones or SIM cards, compounded by a steady increase in the population. Operators can also expect to benefit from further migration among consumers from fixed-line to mobile telecoms. While growth is likely to continue in the next few years in as subscribers take to smartphones, this will slow in line with higher penetration, being about 2% into 2015.
Telstra remains the market leader with about 16 million subscribers reported at the beginning of 2014, while Optus had around 9.4 million subscribers in mid-2014. Vodafone has continued to report a decline in subscriber numbers, to 4.96 by March 2014, though since late 2013 losses have been significantly lower was seen in 2012 and early 2013.
This report provides operator statistics for the financial year to March 2014. It also includes an analysis on the overall market, of operator market shares, and an assessment of the deployment of 2G, 3G and 4G technologies as operators upgrade their networks. The report assesses the prepaid and postpaid segments and reviews the wholesale market.
Prepaid subscribers continue the move to Telstra, 4G subscribers increasing and for some years, overall subscriber growth and revenue slowing, Vodafone continuing to lose subscribers despite improved network performance; includes market developments to mid-2014.
Companied covered in this report include:
SingTel, Vodafone, 3, VHA, Optus, Telstra.