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Mobile Communications - Subscriber Statistics - Australia

Australia - Mobile Communications - Subscriber Statistics

The number of mobile subscribers continues to grow steadily, with mobile penetration reaching above 135% by mid-2014 as a significant proportion of subscribers make use of multiple phones or SIM cards, compounded by a steady increase in the population. Operators can also expect to benefit from further migration among consumers from fixed-line to mobile telecoms. While growth is likely to continue in the next few years in as subscribers take to smartphones, this will slow in line with higher penetration, being about 2% into 2015.

Telstra remains the market leader with about 16 million subscribers reported at the beginning of 2014, while Optus had around 9.4 million subscribers in mid-2014. Vodafone has continued to report a decline in subscriber numbers, to 4.96 by March 2014, though since late 2013 losses have been significantly lower was seen in 2012 and early 2013.

This report provides operator statistics for the financial year to March 2014. It also includes an analysis on the overall market, of operator market shares, and an assessment of the deployment of 2G, 3G and 4G technologies as operators upgrade their networks. The report assesses the prepaid and postpaid segments and reviews the wholesale market.

Key developments:

Prepaid subscribers continue the move to Telstra, 4G subscribers increasing and for some years, overall subscriber growth and revenue slowing, Vodafone continuing to lose subscribers despite improved network performance; includes market developments to mid-2014.

Companied covered in this report include:

SingTel, Vodafone, 3, VHA, Optus, Telstra.


1. Synopsis
2. Statistical sources
3. Mobile subscriber statistics
3.1 Total subscribers and annual growth rates
3.2 Operator market shares and growth
3.3 2G, 3G and 4G subscribers
3.4 Prepaid and postpaid subscribers by operator
3.5 Wholesale market
4. Related reports
Table 1 Mobile market subscribers, penetration rate and annual change 2000 - 2014
Table 2 Historic - Mobile subscribers by carrier 1993; 1997; 2000 - 2004
Table 3 Mobile subscribers by carrier 2005 - 2014
Table 4 Historic - Annual change of mobile subscribers by carrier 1995; 1997; 2000 - 2004
Table 5 Annual change of mobile subscribers by carrier 2005 - 2014
Table 6 Historic - Mobile subscriber market share by carrier 1993; 1997; 2000 - 2004
Table 7 Mobile subscriber market share by carrier 2010 - 2014
Table 8 3G mobile subscribers by carrier 2003 - 2013
Table 9 Annual change of 3G mobile subscribers by carrier 2007 - 2013
Table 10 Proportion of 3G mobile subscribers versus total subscribers by carrier 2006 - 2013
Table 11 2G mobile subscribers by carrier 2006 - 2013
Table 12 Annual change of 2G mobile subscribers by carrier 2006 - 2013
Table 13 Prepaid subscribers by mobile network operator 2008 - 2014
Table 14 Number of mobile phone services in operation - prepaid and postpaid 2006 - 2014
Table 15 Wholesale subscribers Telstra versus Optus 2006 - 2013
Chart 1 Overview of mobile market subscribers versus population 2005 - 2014
Chart 2 Overview of mobile subscribers by carrier 2005 - 2014
Chart 3 Overview of annual change of mobile subscribers by carrier 2005 - 2014
Exhibit 1 Background information on the 3G race by the MNOs

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