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Mobile Communications - Statistics, Analysis and Major Operators - New Zealand

1. Synopsis
2. Mobile market overview
3. Major mobile operators
3.1 Spark Mobile
3.1.1 Background information
3.1.2 MVNO wholesale market
3.1.3 Skinny
3.1.4 LTE
3.2 Vodafone New Zealand
3.2.1 Background information
3.2.2 Financial developments
3.2.3 Recent developments
3.2.4 Market share threatened
3.2.5 LTE
3.3 2degrees Mobile
3.3.1 Company overview
3.3.2 2degrees company financial statistics
3.3.3 Brief company history background information
3.3.4 An award winning company in the making
3.3.5 Network expansion and preparing for 4G
3.3.6 Difficulties ahead
3.3.7 New management
3.3.8 LTE
4. Mobile Virtual Network Operators (MVNOs)
4.1 TelstraClear
4.1.1 MVNO overview
4.1.2 TelstraClear sold to Vodafone
4.2 Black+White
4.3 CallPlus/Slingshot
4.4 Compass
4.5 Orcon
5. Mobile market analysis
5.1 Will TelstraClear's new owner add value to the market?
5.2 700MHz Spectrum auction
6. Statistics
6.1 Operating statistics
6.2 Historic statistics
6.3 Revenue analysis
6.4 Mobile revenue statistics
6.4.1 Recent yearly figures 2008 2014
6.4.2 Historic yearly figures 1997 - 2007
6.5 Number portability
6.6 Smart device market
6.6.1 Smartphones and tablet penetration expanding
7. Mobile Messaging
7.1 Short Message Service (SMS)
7.1.1 Overview
7.1.2 Spamming texts
8. Mobile content and applications
8.1 International mobile roaming (IMR)
8.2 NFC payments trials
8.2.1 BNZ with Vodafone and VISA
8.2.2 Spark, Westpac, Paymark and a mobile wallet
8.2.3 2degrees, Snapper and Touch2Pay
8.3 Joint venture for Trusted Service Manager (TSM)
8.4 Machine-to-Machine (M2M)
9. Related reports
Table 1 Spark mobile retail revenue 2009 - 2014
Table 2 Spark mobile subscribers 2001 - 2013
Table 3 Vodafone subscribers 2007 - 2014
Table 4 Vodafone mobile revenue 2008 - 2012
Table 5 2degrees mobile subscribers 2009 - 2013
Table 6 2degrees key financial performance figures 2008 - 2013
Table 7 Mobile data traffic 2010 - 2014
Table 8 Mobile voice traffic 2006 - 2014
Table 9 Mobile subscribers, annual change and penetration rate 2001 - 2014
Table 10 Annual change in mobile subscribers per major operator 2002 - 2013
Table 11 Historic - Market share of mobile subscribers per operator 1995 - 2004
Table 12 Market share of mobile subscribers per operator 2005 - 2013
Table 13 Spark and Vodafone prepaid versus postpaid subscribers 2005 - 2013
Table 14 Market share of prepaid subscribers by MNO 2009 - 2013
Table 15 Mobile subscribers per major operator (historic) 2001 - 2007
Table 16 Mobile subscribers, annual change and penetration rate (historic) 1995 - 2000
Table 17 Spark Mobile and Vodafone annual call minutes (historic) 2006 - 2009
Table 18 Spark and Vodafone network termination rates 2009 - 2014
Table 19 Overview of prepaid calling rates per major operator 2013
Table 20 Mobile market revenue 2008 - 2014
Table 21 Annual change in mobile market revenue by MNO 2008 - 2013
Table 22 Mobile revenue market share by MNO 2008 - 2013
Table 23 Mobile market revenue by MNO (historic) 1997 - 2007
Table 24 Annual change in mobile market revenue by MNO (historic) 1998 - 2007
Table 25 Mobile revenue market share by MNO (historic) 1997 - 2007
Table 26 SMS messages sent 2009 - 2012
Table 27 SMS revenue 2009 - 2012
Chart 1 Overview of 2degrees key financial performance indicators 2008 - 2013
Chart 2 Overview of mobile subscribers, annual change and penetration rate 2005 - 2014
Chart 3 Overview of mobile market share by major operator 2005 - 2013
Chart 4 Overview of Spark and Vodafone prepaid versus postpaid subscribers 2005 - 2013
Exhibit 1 2degrees Mobile at a glance
Exhibit 2 2degrees background start-up information
Exhibit 3 Frequencies of mobile network operators in Australia and New Zealand 2013

Mobile Communications - Statistics, Analysis and Major Operators - New Zealand

A number of significant developments have occurred in the market in recent years. Spark closed down its CDMA network and launched an in-house MVNO, Skinny. In late 2013 the operator launched commercial LTE services, competing with Vodafone which had launched the South Island's first LTE network earlier in the year, complementing an existing service in Auckland. 2degrees also launched LTE services, in mid-2014.

Mobile market penetration, at around 120-125%, is growing steadily as operators provide add-on packs attracting increased usage at a lower cost. With spectrum auctions allowing for the expansion of LTE networks, and further regional deployment of 3G coverage under the RBI, we expect to see steady subscriber growth across the networks.

New Zealand's third mobile operator 2degrees has enjoyed solid subscriber growth since launching services in 2009. The operator has around 28% overall market share of subscribers. Although the operator secured spectrum in the 700MHz band in late 2013, it may nevertheless find it difficult to compete against Vodafone and Spark which have considerably more spectrum at their disposal.

This report provides market analyses as well as operating and revenue statistics and forecasts for the New Zealand mobile market, with market updates into 2014.

More extensive details on the operations of Vodafone and Spark New Zealand are covered in separate company reports at: www.budde.com.au.

Key developments:

Vodafone see slight rise in customer base to mid-2014; Spark Mobile introduces CA technology to its LTE network; Vodafone launches LTE using the 700MHz band; 2013 Census showing continuing shift from landline telephone to mobile; Vodafone readies for international LTE roaming later in 2014; Spark secures the remaining spectrum block in the 700MHz band; 2degrees launches LTE in Auckland; Vodafone's LTE base passes 400,000; 2degrees appoints new CEO; regulator's market update; market developments into 2014.

Companies covered in this report:

2degrees, Skinny, Clear Mobitel, TelstraClear, Black+White, CallPlus, Compass, Gemalto, Orcon, Vodafone New Zealand, Spark New Zealand.


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