Market Research Logo

Mobile Communications - Revenue Overview and Statistics - Australia

Australia - Mobile Communications - Revenue Overview and Statistics

Overall mobile services revenue among MNOs continues to come under pressure from competition. Telstra and Optus into 2015 will be better placed to capitalise on their 700MHz concessions, and so further develop their LTE subscriber base, while Vodafone will remain under strain as a result of continuing subscriber losses and the failure of the operator to compete for this valuable spectrum asset. Compounding these pressures is the recent decision by the ACCC to regulate the pricing of wholesale SMS tariffs.

BuddeComm expects that revenue from MNOs will be flat in 2015. Future revenue growth will be impacted by continuing activity from a number of the larger MVNOs, as some of the smaller failed operators are removed from the market. Some positive growth offsetting downward pressure on mobile voice revenue should be expected from mobile data services as Telstra and Optus extend the reach of their LTE networks to an anticipated 98% of the population by the end of 2016.

For the MNOs, the latest results are mixed, with only Telstra (to December 2013) among the three operators having reported revenue growth. Optus reported a 5.7% fall in mobile revenue in FY2014, while VHA, the entity created with the merger of Vodafone and Hutchison, continued to experience steep revenue declines on the back of customer disaffection with service offerings. This report provides analysis of high-level revenue, market shares and revenue growth, as well as revenue earned from mobile voice and mobile data services. In addition, the report includes additional statistical data relating to prepaid and postpaid revenue and average revenue per user (ARPU) for selected mobile voice and data services.

Key developments:

ARPU, mobile revenue by MNOs, overall mobile revenue developments to FY2014; market developments to mid-2014.

Companies covered in this report include:

SingTel, VHA, Optus, Telstra.


1. Synopsis
2. Statistical sources
3. Total mobile services revenue and forecasts
3.1 Overview of current year
3.2 Moving into 2015
4. Operator revenue statistics overview
4.1 Background
4.2 Revenue per major operator
4.3 Revenue trends
4.4 Revenue share
4.5 Revenue by service
4.5.1 Market overview
4.5.2 Mobile voice
4.5.3 Mobile data
5. Average revenue per user (ARPU)
5.1 Overview of ARPU
5.2 Blended ARPU
5.3 Historic ARPU statistics
5.3.1 Prepaid and postpaid ARPU
6. Related reports
Table 1 Historic - Total mobile services market revenue and annual change 1993 - 2004
Table 2 Total mobile services market revenue and annual change 2005 - 2014
Table 3 Telstra mobile services revenue 2009 - 2014
Table 4 Vodafone Australia revenue 2009 - 2013
Table 5 Optus key financial indicators 2009 - 2014
Table 6 Optus mobile service revenue 2013 2014
Table 7 Historic - Mobile market revenue per major operator 1993 - 2004
Table 8 Mobile market revenue per major operator 2005 - 2014
Table 9 Historic - Annual change of mobile market revenue per major operator 1994; 1997; 2000 - 2004
Table 10 Annual change of mobile market revenue per major operator 2005 - 2014
Table 11 Annual change of mobile market share per major operator 2000 - 2014
Table 12 Estimated mobile service revenue by service, proportion of total 2007 - 2014
Table 13 Total mobile voice revenue per major operator 2007 - 2014
Table 14 Mobile voice revenue as a proportion of total mobile services revenue 2007 - 2015
Table 15 Mobile data revenue per major operator 2007 - 2014
Table 16 Annual change in data revenue per major operator as a proportion of total mobile services revenue 2008 - 2012
Table 17 Blended monthly ARPU by MNO 2000 - 2014
Table 18 Annual change in blended monthly ARPU by MNO 2004 - 2014
Table 19 Postpaid ARPU per month Telstra, Optus and Vodafone 2004 - 2014
Chart 1 Overview of total mobile services market revenue and annual change 2005 - 2014
Chart 2 Overview of Vodafone Australia revenue 2009 - 2013
Chart 3 Overview of mobile market revenue per major operator 2005 - 2014
Chart 4 Overview of annual change of mobile market revenue per major operator 2005 - 2014
Chart 5 Overview of mobile revenue share per major operator 2000 - 2014
Chart 6 Overview of mobile service revenue voice versus data 2007 - 2014
Chart 7 Overview of total mobile voice revenue per major operator 2007 - 2014
Chart 8 Overview of mobile voice revenue as a proportion of total mobile services revenue 2007 - 2014
Chart 9 Overview of total mobile data revenue per major operator 2007 - 2014
Chart 10 Overview of annual change in mobile data revenue per major operator 2008 - 2014
Chart 11 Overview of blended monthly ARPU by MNO 2005 - 2014
Chart 12 Overview of prepaid ARPU per month Telstra, Optus and Vodafone 2004 - 2014

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report