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Mobile Communications - Retail Market - Australia

Australia - Mobile Communications - Retail Market

Retailers in the mobile market are fast becoming the focus point for interaction with customers, many of whom have individual needs which require a higher level of customer service. Customers commonly use social networking to contact stores as well as review feedback from other customers on services and hardware. In general terms there has been higher customer satisfaction since the TCP Code was introduced in 2012.

Retail revenue has grown only slightly in recent years, partly attributed to lower consumer spend during a lengthy period of economic uncertainty. Nevertheless, customers continue to upgrade mobile devices frequently, while the wider greater choice of smartphones and tablets, as well as their decreasing cost, has provided additional impetus in the market.

Key developments:

Consumer code for mobile pricing; retail consolidation; analysis on the wholesale aggregators market; market developments to mid-2014.

Companies covered in this report include:

Telstra, Optus, Vodafone, 3 VHA, Woolworths, Harvey Norman, Dick Smith, Allphones, TPG, MobiCity, Vita Group, Fone Zone, Crazy John's, m8, Woolworths, Leading Edge, Network Communications, Strathfield, TeleChoice


1. Synopsis
2. An overview of the mobile retail market
2.1 Major retail categories
2.2 Retail margins
2.3 Retail revenues
2.4 Consolidation
2.5 The move from prepaid to postpaid
2.6 Mobile broadband (separate report)
2.7 Superior customer care to come from a new TCP Code
2.8 Mobile calling plan standardisation a start to a clearer choice
2.9 Replacement market
2.10 Wholesale aggregators
3. Major mobile retail companies
3.1 Background information
3.2 Vertically integrated operators
3.2.1 Telstra
3.2.2 Optus
3.2.3 Vodafone
3.3 Independents retailing services exclusively for mobile operators
3.3.1 Leading Edge Telecoms
3.3.2 m8
3.3.3 Mo's Mobiles
3.3.4 MobiCity
3.3.5 Network Communications
3.3.6 TeleChoice
3.3.7 TPG Telecom
3.3.8 Vita Group
3.4 Independents retailing services for a variety of network operators
3.4.1 Woolworths, Dick Smith and Tandy
3.4.2 Allphones
3.4.3 Harvey Norman
3.4.4 Strathfield Group (Voluntary administration)
4. Related reports
Table 1 Selected retailers number of outlets by state
Table 2 The wholesale market in Australia - key players - 2014
Exhibit 1 Strathfield Group a brief background look at its services

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