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Mobile Communications, Forecasts and Broadcasting Market - Philippines

Philippines - Mobile Communications, Forecasts and Broadcasting Market

The Philippines mobile market initially took off in a big way back in 2000. By early 2014 the number of mobile telephone subscribers had grown to around 110 million coming, with mobile penetration moving past 110% in this country of almost 100 million people. This report looks at the market in which this growth has taken place. It also describes another related phenomenon the surprising performance of SMS in the Philippines. At its peak, around two billion SMS messages were being sent every day in the Philippines. Although this market has eased somewhat, the country continues to generate the largest SMS volume in the world. The Philippines accounted for more than 10% of global SMS at one stage; at the same time, its mobile operators were generating the highest proportion of non-voice revenues in the world. An indication of the constant change in the mobile market has been the way the Philippines SMS market has started to decline. In 2010/2011 internet-based social networks first began to have an impact on SMS usage and this pattern has continued. This report takes a broad look at the mobile market in the Philippines and provides some pertinent statistics.

The Philippines has a vibrant media sector. Ownership has been predominantly private and freedom of the press is guaranteed by the Constitution. The first television broadcast was in 1953. There are six free-to-air nationwide television networks. Cable TV was launched as long ago as 1969, but it has only been in recent years that it has really started to grow, substantially boosted by the prospect of bundling broadcasting with internet, telephony and other services. This report also provides a broad overview of the Philippines television broadcasting market.

Key developments:

media conglomerate ABS-CBN moved closer towards becoming a telecom operator by signing a deal with Globe Telecom in 2013;
Smart launched trials of LTE-Advanced in 2013;
By end-2013 Smart had deployed 4G LTE mobile cell sites in a total of 1,000 locations across the country, its 4G network cover 85% of the population by that stage;
Globe Telecom was also expanding its 4G LTE coverage, but was continuing to trail Smart;
By early 2014 PLDT's mobile units were continuing to hold around 63% of the country's total mobile subscriber base;
This strong market position followed PLDT's acquisition of Digitel in 2011;
the Philippines has a program to move the broadcasting market to fully digital by 2015;
the country has selected the ISDB-T platform for its terrestrial transmission standard;
PLDT has introduced TVolution, a set-top box capable of accessing the internet and networking with other devices;
By April 2014 the NTC was looking for guidance from the Department of Finance (DoF) on the planned auction of the 3G spectrum handed back to the government by PLDT in mid-2012.

Companies covered in this report include:

PLDT, Smart Communications, Talk N Text (TNT), Red Mobile (CURE), Globe Telecom, Digitel, Extelcom, Bayantel, MultiMedia Telephony, AZ Communications Network.PLDT, MediaQuest, MediaScape, Sky Cable, Home Cable, Destiny Cable, ABS-CBN Broadcasting Corporation, Associated Broadcasting Corporation.


1. Synopsis
2. Mobile communications
2.1 Overview of the Philippines' mobile market
2.2 Mobile operators
2.3 Mobile statistics
2.4 Forecasts mobile services 2015; 2020
2.4.1 Notes on scenario forecasts
2.5 Mobile ARPU
2.6 Regulatory issues
2.6.1 Sale of CURE's spectrum
2.6.2 Globe's mobile broadband contracts
2.6.3 Proposed fines for poor services levels
2.6.4 Compulsory SIM registration
2.6.5 Per-pulse billing dispute
2.6.6 Mobile Number Portability (MNP)
2.6.7 SMS-related issues
2.6.8 Illegal' use of frequencies
2.7 Mobile technologies
2.7.1 Third Generation (3G) mobile
2.7.2 Long Term Evolution (LTE) /Fourth Generation (4G) networks
2.7.3 Smartphones
2.7.4 AppBridge project
2.8 Mobile voice services
2.8.1 Prepaid cards
2.9 Mobile data services
2.9.1 Short Message Service (SMS)
2.9.2 Multimedia Message Service (MMS)
2.9.3 Mobile TV
2.9.4 Data Centres
2.10 Mobile content and applications
2.10.1 Overview
2.10.2 Content development
2.10.3 M-commerce
3. Broadcasting
3.1 Overview of broadcasting market in the Philippines
3.2 Market development
3.3 Regulatory developments
3.3.1 Digital TV
3.4 PLDT
3.5 Digital TV services
3.5.1 Broadband TV (IPTV)
3.5.2 Cable and pay TV
3.5.3 Free-to-Air (FTA) broadcasting
3.5.4 Satellite TV
3.5.5 Direct-to-Home (DTH) services
4. Related reports
Table 1 Historical - Total mobile subscribers and penetration rate 1994 - 2004
Table 2 Total mobile subscribers and penetration rate 2005 - 2014
Table 3 3G mobile subscribers 2012 2013
Table 4 Mobile market share - major operators March 2014
Table 5 Historical - Mobile services revenue 1993 - 2004
Table 6 Mobile services revenue 2005 - 2013
Table 7 Forecast mobile subscribers 2015; 2020
Table 8 Total SMS messages 2003 - 2012
Table 9 Key broadcasting statistics - 2013
Chart 1 - Total mobile subscribers and annual growth - 2005 2014
Chart 2 - Mobile market share - major operators 2011

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