Market Research Logo

Mobile Broadband - HSPA and LTE - Australia

1. Synopsis
2. High-speed mobile networks
2.1 High-speed packet access (HSPA)
2.2 Long-term Evolution (LTE)
2.2.1 Background information
2.2.2 Telstra LTE services
2.2.3 Statistical look at 4G mobile broadband speeds
2.2.4 Other players
3. Australian mobile broadband operators
3.1 Optus
3.1.1 Overview
3.1.2 Co-sharing sees network expansion
3.1.3 LTE solutions
3.1.4 LTE-TDD network and TDD/FDD-LTE network rollouts
3.1.5 Unwired and Vividwireless
3.2 Telstra
3.2.1 Network overview
3.2.2 Network speed, coverage and services
3.2.3 Telstra 3G HSPA
3.2.4 Telstra 4G LTE
3.2.5 Mobile broadband on the 4G network
3.3 Vodafone Hutchison Australia (VHA)
3.3.1 Background
3.3.2 HSPA network
3.3.3 LTE 1800MHz
3.3.4 Vodafone gets further rural network expansion
3.3.5 Network contracts
4. Mobile broadband market
4.1 Overview and analysis
4.2 Data growth
4.3 Mobile industry gets some spectrum certainty
4.4 Neutral broadband connections for HSPA
4.5 Will LTE steal the broadband revolution?
5. Mobile broadband
5.1 Applications overview
5.2 Government moving to mobile engagement
6. Related reports
Table 1 Average 3G mobile broadband speed data in Australia 2008 - 2014
Table 2 Telstra 4G / LTE devices voice versus mobile broadband 2011 - 2013
Table 3 Average 4G mobile broadband speed data in Australia 2010 - 2013
Chart 1 Overview of average 3G mobile broadband speeds 2008 - 2014
Chart 2 Overview of Telstra 4G / LTE devices voice versus mobile broadband 2011 - 2013
Chart 3 Overview of average 4G mobile broadband speeds 2010 - 2013
Exhibit 1 Key issues for mobility industry

Australia - Mobile Broadband - HSPA and LTE

The number of subscribers to the three LTE networks operated by Optus, Telstra and Vodafone has grown rapidly over the last two years. Technological developments have also progressed, with Telstra proving its market lead, showcasing 450Mb/s capabilities for LTE in May 2014 by combining three channels. Vodafone's 1800MHz assets has led the company to emphasise the potential fast data downloads available on its network, though it will be at a disadvantage when Telstra and Optus begin to make use of their 700MHz concessions from early 2015. As services improve in coverage and capability the market will see a steady migration of subscribers from 3G to 4G networks.

These networks face daunting data demands from customers, many of whom make use of data-intensive graphics, videos and files shared across the networks from devices and from popular social network sites such as Facebook. While networks can at times be strained, the MNOs are continually adding capabilities to their networks and applications in an effort to reduce their overall costings. Customer preference for WiFi from homes and workplaces has meant that mobile broadband growth is mainly is this segment, with growth from dedicated data cards being only 3% in 2013, year-on-year.

This report provides some background information on a range of mobile technologies, as well as commentary and analysis the networks in Australia. It also assesses the prospects for operators as they extend their LTE deployments beyond the major urban areas and deeper into country Australia. The report contains a range of valuable key statistics on network data throughput, operator strategies and emerging technologies.

Key developments:

Optus aiming for 98.5% population coverage with LTE by end-2016; Vodafone LTE progressing, with strong customer growth following Double Data offer; iiNet initiates LTE mobile plans; government encourages public engagement through mobile platform; Telstra trials LTE-A CA using three bands to deliver data at up to 450Mb/s; WiFi tethering among customers holds back growth in dedicated mobile broadband data cards; report includes market developments to June 2014.

Companies covered in this report include:

VHA, Vodafone, 3, Optus, Huawei, Telstra, vividwireless, Ericsson, EnergyAustralia, SingTel, Unwired.


Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;