Australia - Mobile Broadband - Market Drivers and Forecasts
Mobile broadband access using 3G and 4G/LTE networks has expanded steadily as users continue to add tablets, modems and phones as alternative communication methods. Mobile broadband is also a key contributor to the economy, with a recent ACMA report finding that the Australian economy would have been $7.3 billion smaller between 2006 and 2013 without the additional productivity benefits of mobile broadband services.
By the end of 2014 it is anticipated that there will be some 6.6 million mobile broadband subscribers in Australia, and a growing proportion of them will be on the LTE networks of Telstra, Optus and Vodafone. These MNOs have invested in spectrum and network upgrades to bolster network capacity, while the geographic extension of LTE will see wider take-up from consumers in coming years. Although the MNOs will be expecting a greater return on their investments, partly by charging a premium for LTE services, BuddeComm expects that revenue growth will remain at 2-3% annually, with ARPU continuing to decline in response to price competition.
This report provides an overview of the mobile broadband market in Australia, including updated statistics, industry estimates and forecasts, and analyses of key market trends. It also includes data from the ACMA's April 2014 report on mobile broadband productivity. Information on the major operators in the fixed-wireless market is covered in a separate: Australia - Mobile Broadband - Major Operators.
Mobile broadband a significant contributor to economic growth; iiNet announces plans to deploy up to 30,000 WiFi hotpots in capital cities; Victorian government plans to offer a free WiFi service to three cities; Aruba ClearPass sets up free WiFi in KFC restaurants nationwide; Optus trials TD-LTE broadband using the 2300MHz band; ARPU analysis, spectrum auctions, mobile broadband, wireless broadband, revenue, WiFi hotspots, VHA launches LTE in several cities; m-payment and m-banking developments, Globalgig network updates, Queensland, Tasmania and South Australian wireless contract developments, market developments to mid-2014.
Companies covered in this report include:
BigAir, vividwireless, Unwired, Optus, Telstra, NBN Co, VHA, TPG, Vodafone.
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