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Mobile Broadband - Market Drivers and Forecasts - Australia

Australia - Mobile Broadband - Market Drivers and Forecasts

Mobile broadband access using 3G and 4G/LTE networks has expanded steadily as users continue to add tablets, modems and phones as alternative communication methods. Mobile broadband is also a key contributor to the economy, with a recent ACMA report finding that the Australian economy would have been $7.3 billion smaller between 2006 and 2013 without the additional productivity benefits of mobile broadband services.

By the end of 2014 it is anticipated that there will be some 6.6 million mobile broadband subscribers in Australia, and a growing proportion of them will be on the LTE networks of Telstra, Optus and Vodafone. These MNOs have invested in spectrum and network upgrades to bolster network capacity, while the geographic extension of LTE will see wider take-up from consumers in coming years. Although the MNOs will be expecting a greater return on their investments, partly by charging a premium for LTE services, BuddeComm expects that revenue growth will remain at 2-3% annually, with ARPU continuing to decline in response to price competition.

This report provides an overview of the mobile broadband market in Australia, including updated statistics, industry estimates and forecasts, and analyses of key market trends. It also includes data from the ACMA's April 2014 report on mobile broadband productivity. Information on the major operators in the fixed-wireless market is covered in a separate: Australia - Mobile Broadband - Major Operators.

Key developments:

Mobile broadband a significant contributor to economic growth; iiNet announces plans to deploy up to 30,000 WiFi hotpots in capital cities; Victorian government plans to offer a free WiFi service to three cities; Aruba ClearPass sets up free WiFi in KFC restaurants nationwide; Optus trials TD-LTE broadband using the 2300MHz band; ARPU analysis, spectrum auctions, mobile broadband, wireless broadband, revenue, WiFi hotspots, VHA launches LTE in several cities; m-payment and m-banking developments, Globalgig network updates, Queensland, Tasmania and South Australian wireless contract developments, market developments to mid-2014.

Companies covered in this report include:

BigAir, vividwireless, Unwired, Optus, Telstra, NBN Co, VHA, TPG, Vodafone.


1. Synopsis
2. Market overview and analysis
2.1 Market overview
2.2 Uptake in 4G adds to mobile broadband users
2.3 Mobile data and messaging exceeds voice revenues
2.4 Globalgig hotspot local and international data roaming
2.5 Capital expenditure builds into the future
2.6 Overview of 4G frequency usage
2.7 Spectrum reallocations
2.8 Hardware drives applications
2.9 Mobile broadband to drive structural change
2.10 Mobile broadband slowly substitutes fixed services.
2.11 The economic impact of mobile broadband
3. Mobile broadband market statistics
3.1 Mobile broadband subscribers
3.2 Mobile broadband revenues
3.3 Fixed wireless broadband market
3.3.1 Overview
3.3.2 State projects
3.3.3 WiFi Hot Spots
4. Forecasts and other developments
4.1 Mobile advertising
4.2 M-payment services
4.2.1 Will loyalty rewards finally drive mobile payments?
4.3 M-banking
4.4 Mobile broadband boom the killer app for FttP
4.5 Fixed/mobile call market
4.6 Revenue forecasts
5. Australia - mobile media premium rate SMS (PSMS) portals and apps (separate report)
6. Related reports
6.1 Market reports
Table 1 Wireless broadband subscribers by access type 2009 - 2014
Table 2 Mobile broadband subscribers by mobile network operator 2007 - 2013
Table 3 Estimated mobile broadband data downloaded in Petabytes 2007 - 2013; 2015
Table 4 Estimated mobile broadband revenues and annual change 2007 - 2015
Table 5 Mobile broadband monthly ARPU 2007 - 2015
Table 6 Fixed wireless broadband subscribers by major operator 2008 - 2013
Table 7 Forecast mobile broadband and voice revenues 2008; 2013; 2018
Chart 1 Overview of mobile broadband subscribers by mobile network operator 2007 - 2013
Chart 2 Overview of estimated mobile broadband data downloaded in petabytes 2007 - 2013; 2015

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