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Middle East - Digital Media, Broadband and Internet Market and Forecasts


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Middle East - Digital Media, Broadband and Internet Market and Forecasts -

A growing Middle Eastern online audience demands relevant contentThe Middle East is no different from the rest of the world when it comes to digital media and broadband demand as the young and tech savvy are big consumers of content. Driving this usage pattern is demographics as an estimated 50% of the population is under the age of 30.

Until the focus on broadband by mobile operators strong competition was lacking in many of the region’s broadband markets due to non existent or immature network access regulatory or unfavourable economics to support development of a Greenfield operator to engage in extensive infrastructure-based competition. However a number of countries, particularly in the Gulf, did commence building sophisticated broadband access infrastructure. Examples include Qatars national broadband network and the FttH network deployment undertaken by UAEs Etisalat.

Underpinning mobile broadband growth is the need by mobile operators to develop new revenue growth opportunities as mobile voice markets reach maturity. In many instances the downlink speeds advertised by the mobile operators which have deployed HSPA or LTE networks is higher that offered by competing fixed broadband offerings.

The Middle East’s growing Internet user base is driving demand for Arabic content, with entertainment content a key area of focus for end users. The lack of Arabic language support by some content providers and the need to translate existing content into Arabic has led to a number of initiatives to create the necessary content. In some instances entrepreneurs have instead targeted content offerings towards Middle Eastern Diaspora communities in Europe or the United States, where affordable broadband allows consumption of high bandwidth content such as streaming Video-on-Demand.

ICANN’s move to allow non-Latin script to be used in web addresses has allowed further localisation of content, increasing accessibility.

Typical subscription and advertising-based revenue models in the digital media market face a number of challenges in the Middle East; including the lack of reliable measuring system for media as well as underdeveloped e-commerce and online payment infrastructure.

In the broadcasting space, telecom operators are emulating their global counterparts by launching IPTV offerings, which in many instances face tough competition from the region’s flourishing Direct-to-Home (DTH) satellite TV sector and a number of Middle East-based VoD platforms.Data in this report is the latest available at the time of preparation and may not be for the current year.


  • EXECUTIVE SUMMARY
  • MIDDLE EAST DIGITAL MEDIA, BROADBAND AND INTERNET MARKET
    • DIGITAL MEDIA
      • Overview
      • Social networking - Facebook and the local competition
        • Table Middle East Facebook penetration - December 2011
      • Maktoob's success
      • Jabbar Internet Group
      • Jordan's online successes
      • Movies, TV and music - Rotana Group predominates
      • Online advertising and marketing
      • Video-on-Demand (VoD)
    • BROADCASTING OVERVIEW
      • Satellite TV
        • Table YES revenue and profit - 2007 - 2012
        • Table YES satellite TV subscribers, market share and ARPU - 2002 - 2012
      • Cable TV
      • Pay TV
      • IPTV
        • Table du IPTV subscribers - 2008 - 2012
      • Video-on-Demand (VoD)
    • BROADBAND AND INTERNET
      • Introduction
      • Internet and broadband overview statistics
        • Table Middle East - Internet users by country - 2008 - 1012
        • Table Middle East - Internet user penetration by country - 2008 - 2012
        • Table Middle East - Broadband subscribers by country - 2008 - 2012
      • International fibre access
      • Bahrain
      • Oman
      • Qatar
      • Saudi Arabia
      • UAE
  • BAHRAIN
    • DIGITAL ECONOMY / DIGITAL MEDIA
      • Services
    • DIGITAL BROADCASTING
      • Satellite TV
      • Broadband TV (IPTV)
      • Web TV
    • BROADBAND ACCESS MARKET
      • Overview
      • Broadband statistics
        • Table Bahrain - Internet users and penetration estimates - 1995 - 2012
        • Table Bahrain - Internet subscribers- 2000 - 2012
        • Table Bahrain - Broadband subscribers - 2005 - 2011
        • Table Bahrain - Broadband subscribers by access method - 2004 - 2011
        • Table Bahrain -Market share of Internet and broadband by access method - 2004 - 2011
        • Table Bahrain - Broadband subscribers by access speed - 2007 - 2010
        • Table Bahrain - Broadband monthly ARPU - 2007 - 2010
      • Broadband subscriber forecasts
        • Table Bahrain - Forecast broadband subscribers - higher market growth scenario - 2015; 2020
        • Table Bahrain - Forecast broadband subscribers - lower market growth scenario - 2015; 2020
      • Asymmetrical Digital Subscriber Line (ADSL)
      • Fibre to the Home (FttH)
      • Wireless broadband
  • IRAN
    • DIGITAL ECONOMY
      • Overview
      • Services
    • DIGITAL BROADCASTING
      • Overview of broadcasting market
      • Satellite TV
    • BROADBAND ACCESS MARKET
      • Overview
        • Table Iran - Internet users and penetration estimates - 1996 - 2012
        • Table Iran - Fixed broadband subscribers - 2000 - 2012
        • Table Iran - Household PC penetration - 2002 - 2012
      • Broadband subscriber forecasts
        • Table Iran - Forecast broadband subscribers - higher growth scenario - 2015; 2020
        • Table Iran - Forecast broadband subscribers - lower growth scenario - 2015; 2020
      • Asymmetrical Digital Subscriber Line (ADSL)
      • Wireless (fixed) broadband
  • IRAQ
    • DIGITAL ECONOMY/DIGITAL MEDIA
      • Overview
    • DIGITAL BROADCASTING
    • BROADBAND ACCESS MARKET
      • Overview
        • Table Iraq - Internet user penetration and estimates - 2001 - 2012
        • Table Iraq - Fixed broadband subscribers and estimates - 2006 - 2012
        • Table Iraq - International Internet bandwidth - 2002 - 2011
        • Table Iraq - Household PC penetration - 2008 - 2012
      • Wireless broadband
  • ISRAEL
    • DIGITAL ECONOMY/DIGITAL MEDIA
      • Overview
      • Smart cities/smart communities
    • DIGITAL BROADCASTING
      • Overview of the broadcasting market
        • Table Israel - Average daily minutes per TV viewer - 2002 - 2012
      • Regulatory issues
      • Cable TV
      • Satellite TV - Yes TV
        • Table Israel - YES revenue and profit - 2007 - 2012
        • Table Israel - YES satellite TV subscribers, market share and ARPU - 2002 - 2012
      • Digital Terrestrial TV (DTTV)
      • Broadband TV (IPTV)
      • Video-on-Demand (VoD)
    • BROADBAND ACCESS MARKET
      • Overview
      • Broadband and internet statistics
        • Table Israel - Internet users and penetration - 1997 - 2013
        • Table Israel - Fixed broadband subscribers - 2001 - 2012
        • Table Israel - ADSL and cable networks - subscribers and market share - 2005 - 2012
        • Table Israel - Bezeq broadband subscriber ARPU - 2005 - 2012
        • Table Israel - Household PC penetration - 2002 - 2013
      • ADSL and cable networks
      • Fibre-to-the-Home (FttH)
      • WiFi
      • WiMAX
  • JORDAN
    • DIGITAL ECONOMY/DIGITAL MEDIA
      • Overview
      • E-Commerce
      • E-education
      • E-health
      • E-government
    • DIGITAL BROADCASTING
      • Broadcasting market overview
      • Broadband TV (IPTV)
      • Video-on-Demand (VoD)
    • BROADBAND ACCESS MARKET
      • Overview
        • Table Jordan - Internet users and penetration rate - 1995 - 2012
        • Table Jordan - Internet subscribers and penetration rate - 1999 - 2012
        • Table Jordan - Internet subscribers by access method - 2009 - 2012
      • Broadband subscriber forecasts
        • Table Jordan - Forecast broadband subscribers - higher market growth scenario - 2015; 2020
        • Table Jordan - Forecast broadband subscribers - lower market growth scenario - 2015; 2020
      • ISP market
      • Asymmetrical Digital Subscriber Line (ADSL)
        • Table Jordan - DSL subscribers- 2001 - 2012
      • Fibre to the Home (FttH)
      • Wireless (fixed) broadband
        • Table Jordan - Wi-tribe Jordan ARPU - 2012
  • KUWAIT
    • DIGITAL ECONOMY/DIGITAL MEDIA
      • Overview
    • DIGITAL BROADCASTING
      • Overview of broadcasting market
    • BROADBAND ACCESS MARKET
      • Overview
        • Table Kuwait - Internet user and penetration estimates - 1995 - 2012
        • Table Kuwait - Fixed Broadband subscribers- 2001 - 2013
        • Table Kuwait - Household PC penetration - 2002 - 2012
      • Broadband subscriber forecasts
      • ISP market
      • Asymmetrical Digital Subscriber Line (ADSL)
      • Fibre to the Home (FttH)
      • Wireless broadband
      • VoIP
  • LEBANON
    • DIGITAL ECONOMY/DIGITAL MEDIA
      • Overview
      • E-commerce
      • E-government
      • E-education
      • E-health
    • DIGITAL BROADCASTING
      • Overview
      • Broadcasting regulation
      • Free-to-Air (FTA) and satellite TV
      • Video-on-Demand (VoD)
      • Pay TV
    • BROADBAND ACCESS MARKET
      • Overview
        • Table Lebanon - Internet user and penetration estimates - 1995 - 2012
        • Table Lebanon - Fixed broadband subscribers and penetration - 2002 - 2012
        • Table Lebanon - Household PC penetration - 2002 - 2012
        • Table Lebanon - International Internet bandwidth - 2003 - 2011
      • Broadband subscriber forecasts
        • Table Lebanon - Forecast broadband subscribers - higher growth scenario - 2015; 2020
        • Table Lebanon - Forecast broadband subscribers - lower growth scenario - 2015; 2020
      • Data service providers
      • ISP market
      • Asymmetrical Digital Subscriber Line (DSL)
      • Fibre to the Home (FttH)
      • Wireless broadband
      • VoIP
      • Triple play
  • OMAN
    • DIGITAL ECONOMY/DIGITAL MEDIA
      • Overview
      • Services
    • DIGITAL BROADCASTING
      • Overview of the broadcasting market
    • BROADBAND ACCESS MARKET
      • Overview
        • Table Oman - Internet users and penetration estimates - 1998 - 2012
        • Table Oman - Fixed-line Internet subscribers - 2000 - 2012
        • Table Oman - Fixed broadband subscribers - 2004 - 2012
        • Table Oman - Nawras fixed broadband subscribers - 2010 - 2012
        • Table Oman - International Internet bandwidth - 2003 - 2012
        • Table Oman - Household PC penetration - 2007 - 2012
      • Broadband subscriber forecasts
        • Table Oman - Forecast broadband subscribers - higher growth scenario - 2015; 2020
        • Table Oman - Forecast broadband subscribers - lower growth scenario - 2015; 2020
      • Asymmetric Digital Subscriber Line (ADSL)
      • Fibre to the Home (FttH)
      • Wireless broadband
  • QATAR
    • DIGITAL MEDIA
      • Overview of broadcasting market
      • Online Arabic content
      • Broadband TV (IPTV)
      • Al Jazeera
    • INFORMATION SOCIETY
      • E-commerce
      • E-government
      • E-health
      • E-education
    • BROADBAND ACCESS MARKET
      • Overview
        • Table Qatar - Internet users and penetration - 1995 - 2012
        • Table Qatar - Fixed broadband subscribers - 2002 - 2012
        • Table Qatar - Household PC penetration - 2007 - 2012
        • Table Qatar - International Internet bandwidth - 2003 - 2011
      • Broadband forecasts
        • Table Qatar - Forecast broadband subscribers - higher growth scenario - 2015; 2020
        • Table Qatar - Forecast broadband subscribers - lower growth scenario - 2015; 2020
      • Asymmetrical Digital Subscriber Line (ADSL)
      • Fibre-to-the-Home (FttH)
      • Wireless Broadband
      • Voice over Internet Protocol (VoIP)
  • SAUDI ARABIA
    • DIGITAL ECONOMY/DIGITAL MEDIA
      • Services
      • Smart cities/smart communities
      • Digital media
    • DIGITAL BROADCASTING
      • Overview of broadcasting market
      • Broadband TV (IPTV)
      • MBC/Al Arabiya
      • Satellite-based digital Pay TV
    • BROADBAND ACCESS MARKET
      • Overview
        • Table Saudi Arabia - Internet users and penetration estimates - 1995 - 2013
        • Table Saudi Arabia - Fixed broadband subscribers - 2001 - 2013
        • Table Saudi Arabia - Household PC penetration - 2002 - 2013
      • Broadband forecasts
        • Table Saudi Arabia - Forecast broadband subscribers - higher growth scenario - 2018; 2023
        • Table Saudi Arabia - Forecast broadband subscribers - lower growth scenario - 2018; 2023
      • Asymmetrical Digital Subscriber Line (ADSL)
      • Fibre-to-the-Home (FttH)
      • Broadband powerline (BPL)
      • Wireless broadband
  • SYRIA
    • DIGITAL ECONOMY/DIGITAL MEDIA
      • Overview
      • E-government
      • E-health
    • DIGITAL BROADCASTING
      • Overview of broadcasting market
    • BROADBAND ACCESS MARKET
      • Overview
        • Table Syria - Internet user and penetration rate - 1999 - 2012
        • Table Syria - Fixed Internet subscribers and penetration rate - 1999 - 2012
        • Table Syria - Household PC penetration - 2002 - 2012
        • Table Syria - Fixed broadband subscribers - 2004 - 2012
        • Table Syria - International Internet bandwidth - 2004 - 2011
      • Broadband subscriber forecasts
        • Table Syria - Forecast broadband subscribers - higher growth scenario - 2015; 2020
        • Table Syria - Forecast broadband subscribers - lower growth scenario - 2015; 2020
      • ISP market
      • Fibre to the Home (FttH)
      • Wireless broadband
  • TURKEY
    • DIGITAL ECONOMY/DIGITAL MEDIA
      • Overview
        • Table Turkey - Electronic signatures in use - June 2012
        • Table Turkey - Internet activities by Internet users - January - March 2012
      • Services
    • DIGITAL BROADCASTING
      • Overview of broadcasting market
        • Table Turkey - Audience share by channel - 2011
      • Broadcasting regulation
      • Digital TV
        • Table Turkey - Satellite pay TV subscribers per operator - 2010 - 2012
        • Table Turkey - D-Smart subscribers - 2007 - 2012
    • BROADBAND ACCESS MARKET
      • Overview
      • Internet and broadband statistics
        • Table Turkey - Internet user and penetration rate - 1998 - 2012
        • Table Turkey - Broadband subscribers and penetration - 2001 - 2012
        • Table Turkey - Broadband subscribers by access technology - 2004 - 2012
        • Table Turkey - ISP market share - June 2012
        • Table Turkey - Fixed Broadband subscriptions by speed - June 2012
      • Broadband subscriber forecasts
        • Table Turkey - Forecast broadband subscribers - higher market growth scenario - 2015; 2020
        • Table Turkey - Forecast broadband subscribers - lower market growth scenario - 2015; 2020
      • Asymmetrical Digital Subscriber Lines (ADSL)
        • Table Turkey - Turk Telekom ADSL ARPU and proportion of total fixed-line revenue - 2007 - 2012
      • Cable modems
      • Fibre-to-the-Home (FttH) networks
        • Table Turkey - Superonline FttX homes passed and subscribers - 2011 - 2012
  • UNITED ARAB EMIRATES
    • DIGITAL ECONOMY/DIGITAL MEDIA
      • Overview
        • Table UAE - Online activity by individuals - October 2012
        • Table UAE - Home Internet package distribution - October 2012
      • Services
      • Smart cities/smart communities
      • Digital media
    • DIGITAL BROADCASTING
      • Overview of broadcasting market
      • Digital TV
        • Table UAE - du IPTV subscribers - 2008 - 2012
        • Table UAE - Etisalat e-life subscribers - 2010 - 2012
    • BROADBAND AND INTERNET ACCESS MARKET
      • Overview
      • Broadband statistics
        • Table UAE - Internet user and penetration - 1995 - 2013
        • Table UAE - Internet subscribers and penetration - 2000 - 2013
        • Table UAE - Broadband penetration - 2008 - 2013
        • Table UAE - Etisalat fixed broadband subscribers - 2010 - 2012
        • Table UAE - Home Internet subscriptions by type - October 2012
        • Table UAE - Home Internet subscriptions by speed - October 2012
        • Table UAE - Reasons for not having an Internet connection at home - October 2012
        • Table UAE - Internet and broadband subscribers by access method - 2008 - 2011
        • Table UAE - Residential and business Internet and broadband subscribers - 2007 - 2011
        • Table UAE - Total Internet revenue and Internet and broadband ARPU - 2007 - 2011
        • Table UAE - Residential and Business ARPU - 2008 - 2011
        • Table UAE - Internet access locations - October 2012
      • Broadband forecasts
        • Table UAE - Forecast broadband subscribers - higher growth scenario - 2015; 2020
        • Table UAE - Forecast broadband subscribers - lower growth scenario - 2015; 2020
      • Internet access locations
      • Fibre to the Home (FttH)
      • Asymmetrical Digital Subscriber Line (ADSL)
      • Cable modems
      • Wireless broadband
  • YEMEN
    • DIGITAL ECONOMY
      • E-education
      • E-government
      • E-health
    • DIGITAL BROADCASTING
      • Overview
    • BROADBAND ACCESS MARKET
      • Overview
      • Internet and broadband statistics
        • Table Yemen - Internet user and penetration estimates - 1997 - 2012
        • Table Yemen - Households with Internet access - 2004 - 2012
        • Table Yemen - Fixed broadband subscribers - 2005 - 2012
        • Table Yemen - Household PC penetration - 2005 - 2012
        • Table Yemen - International Internet bandwidth - 2005 - 2011
      • Broadband subscriber forecasts
        • Table Yemen - Forecast broadband subscribers - higher growth scenario - 2015; 2020
        • Table Yemen - Forecast broadband subscribers - lower growth scenario - 2015; 2020
      • Asymmetric Digital Subscriber Line (ADSL)
      • Wireless Broadband

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