Third mobile network expected to push market penetration to 100%
This annual report provides a comprehensive overview of trends and developments in Mali’s telecommunications market.
Subjects covered include:
Market and industry overviews;
The impact of the global economic crisis;
Government policies affecting the telecoms industry;
Market liberalisation and regulatory environment;
Major players (fixed, mobile and broadband);
Telecoms operators – privatisation, acquisitions, new licences;
Mobile voice and data markets;
Average Revenue per User;
Internet and broadband development and growth;
Broadband and mobile data services and pricing trends;
Convergence (voice/data, fixed/wireless/mobile).
Home to one of the world’s most isolated cities, the fabled Timbuctu, and with a generally challenging geography for the provision of telecommunication services, Mali has market penetration rates below African averages in all market sectors except mobile where it is now racing towards the 100% mark. However, the current division of the country since early 2012 with islamists linked to Al-Qaeda controlling the north may slow this development down. The economy is expected to contract in 2012, but GDP growth is expected to recover and remain stable at between 5% and 6% from 2014 onwards.
France Telecom was extremely successful when it entered the market as the second mobile and fixed-line operator in 2003 and quickly amassed more than 80% market share under the Orange brand, offering converged fixed, mobile and broadband Internet services.
The national telco, Sotelma with its mobile subsidiary Malitel was privatised in 2009 when a 51% stake was sold to Maroc Telecom, itself majority owned by Vivendi of France. The fresh capital and management has enabled the incumbent to compete much more aggressively and regain market share.
A third mobile operator was licensed in 2012 and is expected to launch in 2013, tapping into the enormous potential that exists in the development of mobile broadband services. The introduction of basic mobile data services as well as ADSL and WiMAX has started to accelerate growth in the Internet and broadband market, but Mali’s landlocked location makes it dependent on neighbouring countries for international fibre bandwidth, which has kept prices high. Improvements in this sector can be expected from the recent arrival of several new competitive international submarine fibre optic cables in the region.
Third mobile network expected to launch in 2013;
Mobile penetration expected to hit 100%;
New international fibre connections will improve broadband connectivity.
Estimated market penetration rates in Mali’s telecoms sector – end-2013
Market | Penetration rate
Mobile | 101%
Fixed | 0.6%
Internet | 2.4%
(Source: BuddeComm based on various sources)
Companies covered in this report:
Société des Télécommunications du Mali (Sotelma, Maroc Telecom, Vivendi); Orange Mali (Ikatel, France Telecom); Monaco Telecom; Afribone; CEFIB; Datatech.