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Madagascar - Telecoms, Mobile and Broadband - Statistics and Analyses


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Madagascar adds to LTE range with launch from Telma

Madagascar's exposure to the global economic crisis was amplified by political instability following a controversial change of government in 2009. The economy has since recovered, with GDP growth expected to steadily rise back to levels of around 5% by 2016/17. Plans to exploit and export crude oil, gas and other natural resources may also deliver a boost to the economy.

The period of economic decline led to weaker subscriber growth in the telecoms sector, reduced consumer spending and, as a consequence, intensified price competition between the three GSM mobile network operators Orange, Bharti Airtel (formerly Zain) and Telma, the incumbent telco. A fourth mobile operator, Madamobil, launched a CDMA-based network in 2010 but its licence was revoked in 2012. However, economic recovery now in train should lead to renewed consumer confidence, and to growth in the mobile and broadband markets as customer adopt services based on LTE technology launched since late 2014.

Positive developments in the internet and broadband sector are also materialising following the arrival of the first international submarine fibre optic cables, LION and EASSy on the island in 2009 and 2010. This ended the country's dependency on satellites for international connections, bringing down the cost of international bandwidth and making internet access more affordable to a wider part of the population.

A national fibre backbone is being implemented connecting the major cities. Wireless broadband access networks are being rolled out, enabling converged voice, data and entertainment services. The launch of third generation (3G) mobile broadband services has enabled the mobile operators to reverse their rapidly declining average revenue per user (ARPU).

The fixed-line sector has been undergoing a revolution following the privatisation of Telma. Major investments have been made, the number of fixed lines has multiplied, albeit from a very low base. ADSL2+ broadband services have been introduced and the decline in fixed-line revenue has been successfully reversed. Despite these positive developments, the national telco is considering various divestiture options.

Penetration rates in all market sectors are still below African averages, promising excellent growth potential.

Key developments:

Telma launches LTE services across the Madagascar;
Regulator replaced with the new Agency for Regulation of Technology and Telecommunication (ARTEC) under new telecom provisions;
Gulfsat improves IPTV capabilities;
Telma signs MPLS interconnection agreement with PCCW Global;
Airtel extends Movirtu Share virtual SIM card platform to Madagascar;
Lower international bandwidth costs leading to retail broadband price cuts;
National fibre rollout continues;
National telco considers divestiture options.

Estimated market penetration rates in Madagascar's telecoms sector end 2015
Market | Penetration rate
Mobile | 40%
Fixed | 1.1%
Internet | 3.5%
(Source: BuddeComm based on various sources)

Companies mentioned in this report:

Telecom Malagasy SA (Telma); Bharti Airtel (Zain, Celtel); Orange Madagascar; Madamobil; Gulfsat Madagascar; Blueline; Datacom; Data Telecom Services (DTS, Moov).

This report provides a comprehensive overview of trends and developments in Madagascar's telecommunications market.

Subjects covered include:

Market and industry analyses, trends and developments;
Facts, figures and statistics;
Industry and regulatory issues;
Infrastructure developments;
Major Players, Revenues, Subscribers, ARPU, MoU;
Internet, VoIP, IPTV;
Mobile Voice and Data Markets;
Broadband (FttP, DSL, cable, wireless);
Convergence and Digital Media;
Mobile ARPU;
Government policies affecting the telecoms industry;
Market liberalisation and industry issues;
Telecoms operators privatisation, IPOs, acquisitions, new licences;
Mobile technologies (GSM; 3G, HSPA, LTE)


1. Executive summary
2. Key statistics
3. Country overview
4. Telecommunications market
4.1 Market analysis latest developments
5. Regulatory environment
5.1 Telecommunications reform
5.2 National ICT Policy
5.3 Regulatory authority
5.3.1 ARTEC
5.4 Universal Service Fund
6. Fixed network operators
6.1 Telecom Malagasy (Telma)
6.1.1 Privatisation
6.2 Gulfsat Madagascar
7. Telecommunications infrastructure
7.1 Network infrastructure
7.2 National fibre optic backbone
8. International infrastructure
9. Broadband market
9.1 Introduction and statistical overview
9.2 Market analysis
9.3 Broadband statistics
9.4 Public internet access locations
9.5 Data licensees
9.6 ISP market
9.6.1 Telma Global Net (DTS, Moov)
9.6.2 Blueline
9.6.3 Other ISPs
9.7 Digital Subscriber Line (DSL) Networks
9.8 Other fixed-line broadband services
9.8.1 EV-DO
9.8.2 Fixed wireless (WiMAX, WiBro, Wi-Fi)
9.8.3 Broadband via satellite
10. Digital media
10.1 Videostreaming
10.2 Communications
10.2.1 Voice over internet protocol (VoIP)
11. Mobile communications
11.1 Market analysis latest developments
11.1.1 Mobile statistics
11.1.2 Mobile data services
11.1.3 Mobile broadband statistics
11.2 Forecasts
11.2.1 Notes on scenario forecasts
11.3 Mobile infrastructure
11.3.1 Digital networks
11.4 Other infrastructure developments
11.4.1 Satellite mobile
11.5 Major mobile operators
11.5.1 Bharti Airtel (formerly Madacom, Zain/Celtel)
11.5.2 Orange Madagascar (formerly SMM)
11.5.3 Telma Mobile
11.5.4 Madamobil
11.6 Mobile handsets
11.7 Mobile content and applications
11.7.1 Mobile money transfer, m-banking
12. Related reports
Table 1 Country statistics Madagascar 2015 (e)
Table 2 Fixed-line network statistics 2015 (e)
Table 3 Internet provider statistics 2015
Table 4 Internet and social media user statistics 2015 (e)
Table 5 Mobile statistics 2015 (e)
Table 6 National telecommunications authority
Table 7 Fixed lines in service and teledensity 2000 - 2015
Table 8 Internet KPIs: international internet bandwidth, traffic and revenue 2000 - 2014
Table 9 Fixed-line internet users and penetration rate 2000 - 2015
Table 10 Fixed-line internet subscribers 2000 - 2015
Table 11 Fixed-line broadband subscribers 2006 - 2015
Table 12 DSL broadband subscribers 2010 - 2015
Table 13 Mobile subscribers and penetration rate 2000 - 2015
Table 14 Active mobile broadband subscribers 2010 - 2015
Table 15 Forecast mobile subscribers 2015; 2018; 2020
Table 16 Zain Madagascar financial data before takeover 2006 - 2009
Table 17 Orange Madagascar subscribers and ARPU 2007 - 2015
Table 18 Orange Madagascar revenue 2007 - 2014
Chart 1 Fixed lines in service and teledensity 2000 2015
Chart 2 Internet users and penetration rate 2000 2015
Chart 3 Mobile subscribers in Madagascar 2000 - 2015

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