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Madagascar - Telecoms, Mobile and Broadband - Market Insights and Statistics


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Madagascar - Telecoms, Mobile and Broadband - Market Insights and Statistics

Implementation of the 2005 Telecom Law kick-starts LTE deployments

This report provides a comprehensive overview of trends and developments in Madagascar's telecommunications market.

Subjects covered include:

Key statistics;
Market and industry overviews;
The impact of the global economic crisis;
Government policies affecting the telecoms industry;
Market liberalisation and regulatory issues;
Telecoms operators privatisation, acquisitions, new licences;
Major players (fixed, mobile and broadband);
Infrastructure development;
Internet and broadband development and growth;
Convergence (voice/data, fixed/wireless/mobile);
Mobile data services, including 3G.

Madagascar's exposure to the global economic crisis was amplified by political instability following a controversial change of government in 2009. The economy has remained weak since then which has led to weaker subscriber growth in the telecoms sector, reduced consumer spending and, as a consequence, intensified price competition between the three GSM mobile network operators Orange, Bharti Airtel (formerly Zain) and Telma, the incumbent telco. A fourth mobile operator, Madamobil, launched a CDMA-based network in 2010 but its licence was revoked in 2012. GDP growth is currently expected to steadily rise back to levels of around 5% by 2016/17, which should lead to renewed growth especially in the mobile and broadband market. Plans to exploit and export crude oil, gas and other natural resources may deliver a boost to the economy.

Positive developments in the internet and broadband sector have begun following the arrival of the first international submarine fibre optic cables, LION and EASSy on the island in 2009 and 2010. This ended the country's dependency on satellites for international connections, bringing down the cost of international bandwidth and making internet access more affordable to a wider part of the population.

A national fibre backbone is being implemented connecting the major cities. Wireless broadband access networks are being rolled out, enabling converged voice, data and entertainment services. The launch of third generation (3G) mobile broadband services has enabled the mobile operators to reverse their rapidly declining average revenue per user (ARPU).

The fixed-line sector has been undergoing a revolution following the privatisation of Telma. Major investments have been made, the number of fixed lines has multiplied, albeit from a very low base. ADSL2+ broadband services have been introduced and the decline in fixed-line revenue has been successfully reversed. Despite these positive developments, the national telco is considering various divestiture options.

Penetration rates in all market sectors are still below African averages, promising excellent growth potential.

Market highlights:

Blueline launches the country's first LTE service; Orange Madagascar prepares LTE trial; regulator OMERT replaced with the new Agency for Regulation of Technology and Telecommunication (ARTEC) under new telecom provisions; Telma signs MPLS interconnection agreement with PCCW Global, providing access to 130 countries; Airtel extends Movirtu Share virtual SIM card platform to Madagascar; mobile ARPU rises as 3G broadband services gain traction; lower international bandwidth costs leading to retail broadband price cuts; national fibre rollout continues; national telco considers divestiture options.

Estimated market penetration rates in Madagascar's telecoms sector end 2014
Market | Penetration rate
Mobile | 40%
Fixed | 1.1%
Internet | 2.5%
(Source: BuddeComm based on various sources)

Companies covered in this report:

Telecom Malagasy SA (Telma); Bharti Airtel (Zain, Celtel); Orange Madagascar; Madamobil; Gulfsat Madagascar; Blueline; Datacom; Data Telecom Services (DTS, Moov).


1. Executive summary
2. Key statistics
2.1 Country overview
3. Telecommunications market
3.1 Market analysis
4. Regulatory environment
4.1 Telecommunications reform
4.2 National ICT Policy
4.3 Regulatory authority
4.3.1 ARTEC
4.4 Universal Service Fund
5. Fixed network operators in Madagascar
5.1 Telecom Malagasy (Telma)
5.1.1 Privatisation
5.1.2 Network infrastructure
5.1.3 National fibre optic backbone
5.2 Gulfsat Madagascar
6. Fixed-line statistics
7. International infrastructure
8. Internet market
8.1 Overview of the internet in Madagascar
8.1.1 Internet statistics
8.2 Public internet access locations
8.3 Data licensees
8.4 Madagascar's ISP market
8.4.1 Telma Global Net (DTS, Moov)
8.4.2 Blueline
8.4.3 Other ISPs
9. Broadband market
9.1 ADSL
9.2 WiMAX
9.3 WiFi
9.4 EV-DO
9.5 Broadband via satellite
9.6 Mobile broadband
9.7 Voice over internet protocol (VoIP)
9.8 Triple/Quad play
10. Mobile communications
10.1 Overview of Madagascar's mobile market
10.1.1 Mobile statistics
10.2 Major mobile operators
10.2.1 Bharti Airtel (formerly Madacom, Zain/Celtel)
10.2.2 Orange Madagascar (formerly SMM)
10.2.3 Telma Mobile
10.2.4 Madamobil
10.3 Mobile handsets
10.4 Mobile data services
10.5 Third generation (3G)
10.6 Long-term Evolution (LTE)
10.7 Mobile money transfer, m-banking
10.8 Satellite mobile
11. Forecasts
11.1 Forecasts mobile market 2015; 2018
11.2 Notes on scenario forecasts
12. Related reports
Table 1 Country statistics Madagascar 2014
Table 2 Fixed-line network statistics 2014
Table 3 Internet provider statistics 2014
Table 4 Internet and social media user statistics 2014
Table 5 Mobile statistics 2014
Table 6 National telecommunications authority
Table 7 Fixed lines in service and teledensity 2000 - 2014
Table 8 Internet KPIs: international internet bandwidth, traffic and revenue 2000 - 2013
Table 9 Internet users and penetration rate 2000 - 2014
Table 10 Fixed-line internet subscribers 2000 - 2014
Table 11 Fixed-line broadband subscribers 2006 - 2014
Table 12 DSL broadband subscribers 2010 - 2014
Table 13 Active mobile broadband subscribers, penetration 2010 - 2014
Table 14 Mobile subscribers and penetration rate 2000 - 2014
Table 15 Zain Madagascar financial data before takeover 2006 - 2009
Table 16 Orange Madagascar subscribers and ARPU 2007 - 2014
Table 17 Orange Madagascar revenue 2007 - 2014
Table 18 Forecast mobile subscribers 2015; 2018
Chart 1 Fixed lines in service and teledensity 2000 2014
Chart 2 Internet users and penetration rate 2000 2014
Chart 3 Mobile subscribers in Madagascar 2000 - 2014

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