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Madagascar - Telecoms, Mobile, Broadband and Forecasts


Attention: There is an updated edition available for this report.

The Madagascar - Telecoms, Mobile, Broadband and Forecasts report includes all BuddeComm research data and analysis on this country. Covering trends and developments in telecommunications, mobile, internet, broadband, infrastructure and regulation.


Executive summary

Madagascar’s exposure to the global economic crisis is amplified by political instability following a controversial change of government in early 2009. This has led to weak subscriber growth, reduced consumer spending and, as a consequence, intensified price competition between the three mobile network operators - Orange, Zain and Telma, the incumbent telco. The launch of the fourth mobile network, Madamobil, has been delayed. The country dipped into negative GDP growth in 2009, but a return to growth is expected in 2010. Plans to exploit and export crude oil, gas and other natural resources may deliver a boost to the economy.

Positive developments in the Internet and broadband sector have begun following the arrival of the LION international submarine fibre optic cable in mid 2009, the first ever to serve the island. This ended the country’s dependency on satellites for international connections, bringing down the cost of international bandwidth and making Internet access more affordable to a wider part of the population. A second cable, EASSy, landed in March 2010.

A national fibre backbone is being implemented connecting the major cities and wireless broadband access networks are being rolled out, enabling converged voice, data and entertainment services.

In a bid to stop and ultimately reverse the rapidly declining average revenue per user (ARPU), the mobile operators have entered the broadband market with mobile data service offerings. Telma became the first to launch third generation 3G/HSPA mobile broadband services in November 2009.

The fixed-line sector has been undergoing a revolution in the way services are delivered following the privatisation of Telma. Major investments have been made, the number of fixed lines has more than doubled, albeit from a very low base. ADSL broadband services have been introduced and the decline in fixed-line revenue has been successfully reversed.

Penetration rates in all market sectors are still well below African averages, promising excellent growth potential. This report provides an overview of the country’s telecoms market, profiles of major players in all market sectors, relevant statistics, and scenario forecasts to 2012 and 2015 for the mobile and Internet markets as well as the fixed-line market to 2011.

Key highlights:

  • Market analysis 2010;
  • Forecasts to 2012 and 2015 for the mobile and Internet market;
  • Forecast to 2011 for the fixed-line market;
  • Profiles of major players in all market sectors;
  • ARPU has fallen to US$5 per month;
  • Fourth mobile network launch delayed;
  • Second fibre optic international submarine cable reaches the country;
  • Pricing comparison of all major broadband services (ADSL, WiMAX, mobile);
  • Broadband pricing before and after arrival of international fibre;
  • National fibre rollout.This annual report provides a comprehensive overview of trends and developments in Madagascar’s telecommunications market.
Subjects covered include:
  • Key statistics;
  • Market and industry overviews;
  • The impact of the global economic crisis;
  • Regulatory environment and structural reform;
  • Major players (fixed, mobile and broadband);
  • Infrastructure development;
  • Mobile voice and data markets;
  • Average Revenue per User (ARPU) trends;
  • Internet and broadband development and pricing;
  • Convergence (voice/data, fixed/wireless/mobile).
For those needing high level strategic information and objective analysis on the telecommunications sector in Madagascar, this report is essential reading and gives further information on:
  • One of the highest growth potential telecom markets in Africa;
  • Government policies affecting the telecoms industry;
  • The impact of the global economic crisis;
  • Market liberalisation and regulatory issues;
  • Telecoms operators - privatisation, acquisitions, new licences;
  • Internet and broadband development and growth;
  • Mobile data services and pricing;
  • Average Revenue per User (ARPU).

  • Executive summary
  • Key statistics
    • Table Country statistics Madagascar - 2010
    • Table Fixed-line network statistics - 2010
    • Table Internet provider statistics - 2010
    • Table Internet user statistics - 2010
    • Table Mobile statistics - 2010
    • Table National telecommunications authority
    • Country overview
  • Telecommunications market
    • Market analysis 2010
    • Regional benchmarking
  • Regulatory environment
    • Telecommunications reform
    • National ICT Policy
    • Regulatory authority
      • Office Malagasy d'Etudes et de Regulation des Telecommunications
    • Universal Service Fund (USF)
  • Fixed network operators in Madagascar
    • Telecom Malagasy (Telma)
      • Privatisation
      • Network infrastructure
      • National fibre optic backbone
    • Gulfsat Madagascar
  • Fixed-line statistics and forecast
    • Table Fixed-line network key indicators: lines, subscribers, teledensity, public payphones, traffic and revenue - 1998 - 2011
  • International infrastructure
  • Internet market
    • Overview of the Internet in Madagascar
      • Table Internet KPIs: users, penetration rate and subscribers - 1998 - 2011
      • Table Internet KPIs: international Internet bandwidth, traffic and revenue - 2000 - 2009
    • Public Internet access locations
    • Data licensees
    • Madagascar's ISP market
      • DTS (Moov)
      • Blueline
      • Other ISPs
  • Broadband market
    • ADSL
    • WiMAX
      • Table Blueline WideCom WiMAX pricing - May 2010
    • EV-DO
    • Broadband via satellite
    • Voice over Internet Protocol (VoIP)
  • Mobile communications
    • Overview of Madagascar's mobile market
      • Mobile statistics
        • Table Mobile subscribers, penetration rate, traffic and revenue - 1996; 1998; 2000 - 2011
        • Table Mobile operators, subscribers and annual change - September 2009
    • Major mobile operators
      • Zain (formerly Madacom, Celtel)
        • Table Zain Madagascar subscribers and monthly ARPU - 2006 - 2009
        • Table Zain Madagascar financial data - 2006 - 2009
      • Orange Madagascar (formerly SMM)
      • Telma Mobile
      • Madamobil
    • Mobile handsets
    • Mobile data services
      • Table Orange Net mobile data pricing - 2009 vs 2010
    • Third generation (3G)
      • Table Telma 3G+ mobile data pricing - May 2010
    • Satellite mobile
  • Forecasts
    • Forecasts - mobile market - 2012; 2015
      • Table Forecast - mobile subscribers - 2012; 2015
    • Forecasts - Internet market - 2012; 2015
      • Table Forecast - Internet users - 2012; 2015
    • Notes on scenario forecasts

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