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Lithuania - Mobile Market Insights, Statistics and Forecasts


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Lithuania’s small but sophisticated mobile market is served by mobile network operators Omnitel, Bité and Tele2, as well as a number of Mobile Virtual Network Operators (MVNOs). SIM card penetration is extremely high although actual mobile user penetration is lower. Prepaid accounts for the majority of SIM cards although the proportion postpaid services is increasing. With dwindling new subscriber acquisition opportunities, mobile operators are heavily marketing mobile broadband services, made possible from past investments in 3G and HSPA networks.

As was the case with the mobile voice market, competition is driving down prices for mobile broadband plans and accelerating take up. This report provides an overview of the Lithuania’s highly-developed mobile market, covering the major operators, regulatory developments, mobile technologies, and services on offer as well as a range of insightful statistics.

Key developments:

Regulator consults on use of sub-GHz spectrum for mobile services; mobile revenue continues to fall; Omnitel expands LTE network in 2012; 2012 spectrum auction results in 2.6GHz band; regulator’s market data for 2012; telcos’ financial and operating data to Q1 2013; market developments to May 2013.

Companies covered in this report include:

Omnitel, Bité Lithuania, Tele2 Lithuania.


1. Synopsis
2. Mobile communications
2.1 Overview of Lithuania’s mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 GSM licences
2.2.2 Mobile Number Portability (MNP)
2.2.3 Third GSM licence awarded
2.2.4 2.6GHz spectrum
2.2.5 790-860MHz spectrum
2.2.6 Significant Market Power (SMP)
2.2.7 Mobile Termination Rates (MTR)
2.3 Mobile technologies
2.3.1 Third Generation (3G)
2.4 Major mobile operators
2.4.1 Overview of operators
2.4.2 Omnitel
2.4.3 Bité
2.4.4 Tele2
2.5 Mobile voice services
2.5.1 Prepaid cards
2.6 Mobile messaging
2.6.1 Short Message Service (SMS)
2.6.2 Multimedia Messaging Service (MMS)
2.7 Mobile data services
2.7.1 Overview
2.7.2 General Packet Radio Services (GPRS)
2.7.3 Enhanced Data for GSM Evolution (EDGE)
2.7.4 High-speed Packet Access (HSPA)
2.7.5 Long-term Evolution (LTE)
2.8 Mobile content and applications
2.8.1 Portals
2.8.2 Machine-t0-Machine (M2M)
2.8.3 Mobile TV
3. Related reports
Table 1 – Historical - Mobile subscribers and penetration rate – 1998 - 2004
Table 2 – Mobile subscribers and penetration rate – 2005 - 2014
Table 3 – Proportion of mobile market revenue by service – 2009 - 2011
Table 4 – Revenue from roaming services – 2006 - 2012
Table 5 – Mobile market revenue, MNOs and resellers – 2006 - 2012
Table 6 – MVNO share of subscribers and revenue – 2003 - 2012
Table 7 – Proportion of mobile service revenue to total telecom sector revenue – 2006 - 2012
Table 8 – 3G subscriber market share per operator – 2009 - 2012
Table 9 – Number of 3G subscribers – 2007 - 2012
Table 10 – Market share per operator by revenue – 2009 - 2012
Table 11 – Market share per operator by subscribers – 2009 - 2012
Table 12 – Base stations in use – 2006 - 2011
Table 14 – Omnitel subscribers – 2007 - 2013
Table 15 – Omnitel annualised ARPU – 2005 - 2013
Table 16 – Omnitel MOU and churn – 2005 - 2013
Table 17 – Omnitel financial data – 2005 - 2013
Table 18 – Bité mobile subscribers by type – 2007 - 2012
Table 19 – Bité annualised ARPU – 2007 - 2009
Table 20 – Bité Lithuania financial data – 2009 - 2013
Table 21 – Tele2 mobile financial data – 2008 - 2013
Table 22 – Tele2 mobile subscribers – 2007 - 2013
Table 23 – Ratio of prepaid to postpaid subscribers – 2002 - 2012
Table 24 – Prepaid subscribers – 2010 - 2012
Table 25 – Total SMS messages sent – 2004 - 2012
Table 26 – Total MMS messages sent – 2004 - 2012
Table 27 – Mobile data sent on 3G networks (quarterly comparison) – 2006 - 2012
Table 28 – Mobile data sent on 3G networks (by year) – 2006 - 2012
Table 29 – GPRS, EDGE and UMTS subscribers – 2004 - 2012
Table 30 – Mobile data subscriber market share per operator – 2009 - 2012
Table 31 – Mobile data revenue – 2010 - 2012
Table 32 – HSPA subscribers – 2007 - 2012
Chart 1 – Mobile subscribers and penetration rate – 2005 - 2014
Chart 2 – Revenue from roaming services – 2006 - 2012
Chart 3 – Mobile market revenue, MNOs and resellers – 2006 - 2012
Chart 4 – Number of 3G subscribers – 2007 - 2012
Chart 5 – Omnitel annualised ARPU – 2005 - 2013
Chart 6 – Omnitel financial data – 2008 - 2013
Chart 7 – Bité financial data – 2009 - 2013
Chart 8 – Tele2 mobile financial data – 2008 - 2013
Chart 9 – Ratio of prepaid to postpaid subscribers – 2002 - 2012
Exhibit 1 – 2G spectrum awarded

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