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Lithuania - Mobile Market Insights, Statistics and Forecasts


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Lithuania’s small but sophisticated mobile market is served by mobile network operators Omnitel, Bité and Tele2, as well as a number of Mobile Virtual Network Operators (MVNOs). SIM card penetration is extremely high although actual mobile user penetration is lower. Prepaid accounts for the majority of SIM cards although the proportion postpaid services is increasing. With dwindling new subscriber acquisition opportunities, mobile operators are heavily marketing mobile broadband services, made possible from past investments in 3G and HSPA networks.

As was the case with the mobile voice market, competition is driving down prices for mobile broadband plans and accelerating take up. This report provides an overview of the Lithuania’s highly-developed mobile market in 2011, covering the major operators, regulatory developments, mobile technologies, and services on offer as well as a range of insightful statistics.

Key developments:

Mobile revenue continues to fall; Omnitel expands LTE network in 2012; March 2012 spectrum auction results in 2.6GHz band; regulator’s market data to June 2012; telcos’ financial and operating data to September 2012; market developments into November 2012.

Companies covered in this report include:

Omnitel, Bité Lithuania, Tele2 Lithuania.


1. Synopsis
2. Mobile communications
2.1 Overview of Lithuania’s mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 GSM licences
2.2.2 Mobile Number Portability (MNP)
2.2.3 Third GSM licence awarded
2.2.4 2.6GHz spectrum
2.2.5 Significant Market Power (SMP)
2.2.6 Mobile Termination Rates (MTR)
2.3 Mobile technologies
2.3.1 Third Generation (3G)
2.4 Major mobile operators
2.4.1 Overview of operators
2.4.2 Omnitel
2.4.3 Bité
2.4.4 Tele2
2.5 Mobile voice services
2.5.1 Prepaid cards
2.6 Mobile messaging
2.6.1 Short Message Service (SMS)
2.6.2 Multimedia Messaging Service (MMS)
2.7 Mobile data services
2.7.1 Overview
2.7.2 General Packet Radio Services (GPRS)
2.7.3 Enhanced Data for GSM Evolution (EDGE)
2.7.4 High-speed Packet Access (HSPA)
2.7.5 Long-term Evolution (LTE)
2.8 Mobile content and applications
2.8.1 Portals
2.8.2 Machine-t-Machine (M2M)
2.8.3 Mobile TV
3. Related reports
List of Tables, Charts and Exhibits
Table 1 – Mobile subscribers and penetration rate – 1998 - 2013
Table 2 – Proportion of mobile market revenue by service – 2009 - 2011
Table 3 – Revenue from roaming services – 2006 - 2012
Table 4 – Mobile market revenue, MNOs and resellers – 2006 - 2012
Table 5 – MVNO share of subscribers and revenue – 2003 - 2011
Table 6 – Proportion of mobile service revenue to total telecom sector revenue – 2006 - 2011
Table 7 – 3G subscriber market share per operator – 2009 - 2012
Table 8 – Number of 3G subscribers – 2007 - 2012
Table 9 – Market share per operator by revenue – 2009 - 2012
Table 10 – Market share per operator by subscribers – 2009 - 2012
Table 11 – Cumulative numbers ported – 2006 - 2012
Table 12 – Omnitel subscribers – 2007 - 2012
Table 13 – Omnitel annualised ARPU – 2005 - 2012
Table 14 – Omnitel MOU and churn – 2005 - 2012
Table 15 – Omnitel financial data – 2005 - 2012
Table 16 – Bité mobile subscribers by type – 2007 - 2012
Table 17 – Bité annualised ARPU – 2007 - 2009
Table 18 – Bité financial data – 2009 - 2012
Table 19 – Tele2 mobile financial data – 2008 - 2012
Table 20 – Tele2 mobile subscribers – 2007 - 2012
Table 21 – Ratio of prepaid to postpaid subscribers – 2002 - 2012
Table 22 – Prepaid subscribers – 2010 - 2012
Table 23 – Total SMS messages sent – 2004 - 2012
Table 24 – Total MMS messages sent – 2004 - 2012
Table 25 – Mobile data sent on 3G networks (quarterly comparison) – 2006 - 2011
Table 26 – Mobile data sent on 3G networks (by year) – 2006 - 2011
Table 27 – GPRS, EDGE and UMTS subscribers – 2004 - 2012
Table 28 – Mobile data subscriber market share per operator – 2009 - 2012
Table 29 – Mobile data revenue – 2010 - 2012
Table 30 – HSPA subscribers – 2007 - 2011
Chart 1 – Mobile subscribers and penetration rate – 2002 - 2013
Chart 2 – Revenue from roaming services – 2006 - 2012
Chart 3 – Mobile market revenue, MNOs and resellers – 2006 - 2012
Chart 4 – Number of 3G subscribers – 2007 - 2012
Chart 5 – Omnitel annualised ARPU – 2005 - 2012
Chart 6 – Omnitel financial data – 2008 - 2012
Chart 7 – Bité financial data – 2009 - 2012
Chart 8 – Tele2 mobile financial data – 2008 - 2012
Chart 9 – Ratio of prepaid to postpaid subscribers – 2002 - 2012
Exhibit 1 – 2G spectrum awarded

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