Lithuania’s small but sophisticated mobile market is served by mobile network operators Omnitel, Bité and Tele2, as well as a number of Mobile Virtual Network Operators (MVNOs). SIM card penetration is extremely high although actual mobile user penetration is lower. Prepaid accounts for the majority of SIM cards although the proportion postpaid services is increasing. With dwindling new subscriber acquisition opportunities, mobile operators are heavily marketing mobile broadband services, made possible from past investments in 3G and HSPA networks.
As was the case with the mobile voice market, competition is driving down prices for mobile broadband plans and accelerating take up. This report provides an overview of the Lithuania’s highly-developed mobile market in 2011, covering the major operators, regulatory developments, mobile technologies, and services on offer as well as a range of insightful statistics.
Mobile revenue continues to fall; Omnitel expands LTE network in 2012; March 2012 spectrum auction results in 2.6GHz band; regulator’s market data to June 2012; telcos’ financial and operating data to September 2012; market developments into November 2012.