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Lithuania - Digital Media and Broadband Market Insights Statistics and Forecasts


Attention: There is an updated edition available for this report.

Lithuania has one of the more advanced broadband markets in Europe, with a strong focus on fibre networks and effective regulatory measures to ensure access to providers. FttX has overtaken ADSL to become the most popular fixed-broadband access platform, a testament to the country’s investment in telecom infrastructure in recent years. The country has one of the highest FttH penetration rates in the world, with TEO’s 300Mb/s service also being one of the fastest in Europe. ISPs have shifted their focus to internet-based convergence services and bundled offers. Widespread internet usage has also resulted in a fast-emerging internet society, with a range of ICT services improving social and economic development, and with various e-commerce, e-government, e-education and e-health services increasingly available and used.

A burgeoning digital TV market is evident as a consequence of the transition to digital-only broadcasting. The incumbent operator, TEO, is well positioned to develop the sector due to its involvement in both IPTV and digital terrestrial TV.

This report offers a wide range of statistical data on Lithuania’s fixed and wireless broadband markets, including forecasts to 2013 and for 2020, as well as an overview of the digital TV sector.

Key developments:

Lithuanian FttH penetration among world’s highest; government develops RAIN project extending fibre backbone to rural areas; TEO fibre networks reaches 66% of the population; regulator’s market data for 2012; telcos’ financial and operating data to Q1 2013; market developments to May 2013.

Companies covered in this report include:

TEO, Vinita, Tele2, Balticum TV.


1. Synopsis
2. Fixed broadband market
2.1 Overview
2.1.1 Fixed broadband statistics
2.2 Cable modems
2.3 Asymmetric Digital Subscriber Line (ADSL)
2.4 Fibre-to-the-Home (FttH) networks
2.4.1 Infrastructure sharing
2.5 Wireless broadband
2.5.1 Market overview
2.5.2 WiFi
2.5.3 WiMAX
2.5.4 Mobile broadband
3. Digital media
3.1 Business models
3.1.1 Bundled services
3.2 Overview of media convergence
3.3 Overview of broadcasting market
3.4 Digital TV
3.4.1 Broadband TV (IPTV)
3.4.2 Cable TV (CATV)
3.4.3 Satellite-based digital pay TV developments
3.4.4 Digital Terrestrial TV (DTTV)
4. Digital Economy
4.1 Lithuania’s emerging internet society
4.2 E-government
4.2.1 Overview
4.2.2 Infrastructure
4.3 E-health
5. Forecasts
5.1 Broadband subscribers – 2010 - 2013; 2020
5.1.1 Scenario 1 – higher broadband subscriber growth
5.1.2 Scenario 2 – lower broadband subscriber growth
5.1.3 Notes on scenario forecasts
6. Related reports
Table 1 – Internet users and penetration rates – 1999 - 2013
Table 2 – Proportion of fixed-line broadband connections by access type – 2009 - 2012
Table 3 – ISP market share by subscribers – 2009 - 2012
Table 4 – Internet services market revenue – 2006 - 2014
Table 5 – Telecom revenue by key services – 2006 - 2012
Table 6 – Internet access market share by access type – 2006 - 2012
Table 7 – Fixed broadband subscribers and penetration rate – 2001 - 2014
Table 8 – Total internet subscribers – 2006 - 2014
Table 9 – Internet ARPU – 2006 - 2012
Table 10 – Broadband data rates as proportion of subscribers – 2009 - 2012
Table 11 – Cable broadband subscribers – 2005 - 2014
Table 12 – TEO fixed broadband subscribers – 2005 - 2013
Table 13 – ADSL subscribers – 2006 - 2014
Table 14 – Fibre connections by operator – 2006 - 2011
Table 15 – FttH/FttB subscribers – 2008 - 2013
Table 16 – TEO FttX subscribers – 2006 - 2013
Table 17 – TEO WiFi subscribers – 2007 - 2013
Table 18 – WiFi subscribers – 2011 - 2012
Table 19 – WiMAX subscribers – 2011 - 2012
Table 20 – Mobile broadband subscribers and penetration rate – 2006 - 2012
Table 21 – Subscribers to bundled services, by offer – 2008 - 2012
Table 22 – Subscribers to bundled services – 2010 - 2012
Table 23 – Broadcasting revenue – 2005 - 2012
Table 24 – Pay TV subscribers – 2008 - 2012
Table 25 – Pay TV market share by platform – 2009 - 2012
Table 26 – Digital TV subscribers by access method – 2009 - 2012
Table 27 – Digital TV market share by access method – 2008 - 2012
Table 28 – TEO IPTV subscribers – 2006 - 2013
Table 29 – Cable TV and MMDS subscribers – 1997 - 2012
Table 30 – Satellite TV revenue – 2011 - 2012
Table 31 – DTTV revenue – 2011 - 2012
Table 32 – TEO DTTV subscribers – 2008 - 2013
Table 33 – Proportion of population making online purchases – 2005 - 2013
Table 34 – Uptake of e-government services by businesses – 2004 - 2011
Table 35 – Uptake of e-government services by individuals – 2004 - 2011
Table 36 – Forecast fixed broadband subscribers – higher growth scenario – 2010 - 2013; 2020
Table 37 – Forecast fixed broadband subscribers – lower growth scenario – 2010 - 2013; 2020
Chart 1 – Internet access market share by access type – 2006 - 2012
Chart 2 – Fixed broadband subscribers and penetration rate – 2001 - 2014
Chart 3 – Broadband data rates as proportion of subscribers – 2009 – 2012
Chart 4 – TEO fixed broadband subscribers, total and DSL – 2005 - 2013
Chart 5 – TEO FttX subscribers; annual growth – 2006 - 2013
Chart 6 – Mobile broadband subscribers and penetration rate – 2006 - 2012
Exhibit 1 – The Economist Intelligence Unit (EIU) annual E-readiness criteria

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