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Latin American Broadband and Internet Market

This report covers developments in the broadband and Internet markets of Latin America and the Caribbean. The countries covered in this report include:

Argentina, Belize, Bolivia, Brazil, Chile, Columbia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Suriname, Uruguay, Venezuela and the small Caribbean island nations.


Latin America lags behind in broadbandEstimated broadband penetration in Latin America and the Caribbean was about 6.3% at end-2009, well below the world average of approximately 8.0%.

The slow uptake of broadband in the region can be attributed to several factors, including:

limited bandwidth;
high prices due to insufficient competition;
low PC penetration;
insufficient fixed-line structure to carry ADSL;
poverty and unequal income distribution;
a lack of economies of scale;
regulatory hurdles. On the positive side, bandwidth has been increasing in most countries, leading to higher speeds and lower prices. ADSL, the leading broadband technology in Latin America, represents about two thirds of the total broadband market.
Although several countries include Local Loop Unbundling (LLU) in their telecom regulations, there is no mechanism to ensure implementation. Argentina and a few other nations have developed wholesale broadband markets, but most Latin American incumbents charge excessively high access fees, rendering the business of ADSL resale unviable. As a result, ADSL is usually available only from the fixed-line incumbents. Some countries have more than one regional incumbent, but each one only offers ADSL services within its region of operation, therefore there is no competition.
In fact, the only meaningful broadband competition in Latin America is across technologies.
Cable modem access, in particular, has been gaining popularity thanks to triple play solutions comprising voice, Internet, and video over Hybrid Fibre-Coaxial (HFC) cables. About one third of Latin American broadband is via cable modem. The largest proportion of cable modem subscribers can be found in Chile, where this technology accounts for 46% of the broadband market.
Wireless and satellite broadband are widely available, particularly for corporate customers. WiMAX can be found in most countries, but it has attracted only a small number of subscribers.
We estimate that broadband penetration will grow to at least 6.8% by end-2010. Given the region’s general economic indicators, there is ample room for expansion. Although the situation varies considerably from country to country, the region as a whole should be a fertile ground for broadband investment in 2010/2011.
Latin American countries - broadband subscribers and penetration - 2009 - 2010
Country 2009 2010 Annual change Penetration
Argentina 4,300,000 5,100,000 19% 12.6%
Belize 1 9,400 10,300 10% 2.9%
Bolivia 96,000 110,000 15% 1.1%
Brazil 11,489,000 12,600,000 10% 6.4%
Chile 1,725,000 1,952,000 13% 11.4%
Colombia 2,142,000 2,400,000 12% 5.3%
Costa Rica 1 294,000 350,000 19% 7.7%
Dominican Republic 1 300,700 346,100 15% 3.6%
Ecuador 295,000 444,000 51% 3.1%
El Slavador 149,400 180,000 20% 2.4%
Guatemala 1 85,000 100,000 18% 0.7%
Mexico 9,900,000 12,000,000 21% 11.0%
Nicaragua 1 44,000 51,000 16% 0.9%
Panama 201,000 222,000 10% 6.3%
Paraguay 1 130,000 160,000 23% 2.5%
Peru 813,000 935,000 15% 3.1%
Puerto Rico 1 1,100,000 1,350,000 23% 33.0%
Suriname 1 6,200 6,800 10% 1.3%
Uruguay 330,000 413,000 25% 12.3%
Venezuela 1,236,000 1,400,000 13% 4.9%
Others 1 50,000 58,000 16% n/a
TOTAL 34,645,700 40,130,200 16% 6.8%
(Source: BuddeComm based on industry data with BuddeComm estimates)
Note 1: estimate for 2009

Market highlights:Argentina

In terms of Internet user penetration, Argentina is the regional leader, with a rate more than twice as high as the world average. The broadband market is one of the most developed in Latin America, only second to Chile’s. ADSL is the main broadband technology, but cable modem occupies a significant place with about one fourth of the subscriber base. The market is divided fairly equally between Telefónica de Argentina, Telecom Argentina, and Grupo Clarín.

Brazil

With a promising economic outlook and rising prosperity, demand for broadband in Brazil is expected to soar. Broadband operators have been struggling to keep up with the growing demand, which has led to problems of system overload. Brazil’s government has been drawing up plans to spread broadband across the vast country in one of the world’s largest infrastructure projects. Two major factors have inhibited the growth of broadband in Brazil: shortage of fixed-line infrastructure, and broadband prices, which are too high for the Brazilian socio-economic environment.

Chile

Chile’s Internet and broadband penetration rates are the highest in Latin America. This can be attributed to the country’s relatively high GDP, its receptivity towards new technologies, and a setup that has succeeded in creating some competition between broadband providers. In fact, when it comes to new technologies, Chile tends to be Latin America’s pioneer. The region’s first triple play, WiMAX, and IPTV services, for example, were launched in Chile. Fttx infrastructure has been deployed on a limited scale.

Colombia

Colombia’s broadband penetration is slightly below average for Latin America but higher than would be expected given the country’s economic indicators. Helped along by a regulatory framework that encourages competition and by government efforts to reduce the ‘digital divide’, broadband is growing strongly. ADSL is the leading broadband technology in Colombia, but cable broadband continues to grow both in subscriber numbers and in geographical coverage thanks to the popularity of triple play solutions.

Costa Rica
0 Costa Rica’s broadband market is the most advanced in Central America, with the highest broadband penetration for this sub-region. Geographical distribution however is unequal, with a much higher digital gap than in the case of telephone services. Compared with the whole of Latin America, Costa Rica’s broadband penetration lags behind Chile, Argentina, Uruguay, and some Caribbean islands.

Panama

Panama’s Internet penetration is expected to grow substantially in 2010/11 thanks to the government’s Internet for All project. In 2010, Panama became one of the first countries in the world to offer free wireless access nationwide, reaching 80% of the population. The government project, dubbed National Internet Network or Internet for All, offers basic Internet access only, with a speed limit of 256Kb/s. In the broadband market, competition is limited, as incumbent Cable & Wireless Panamá is reluctant to unbundle its local network and has secured a virtual monopoly in the delivery of ADSL access. The only competition is across technologies, from cable modem and WiMAX services.

Peru

Internet user penetration in Peru used to be higher than average for Latin America, a remarkable feat considering Peru’s poor economic indicators. But while other countries have raced ahead thanks to broadband growth, Peru has fallen behind. Lack of market competition has made TdP’s ADSL service one of the most costly in Latin America. The only competition comes from other broadband technologies. Within only two years of launching services, triple player Telmex Peru has managed to wrest market share in both broadband and cable TV. Having won a WiMAX licence, Russia’s Yota promises to cover 12 regions of the country with a WiMAX network.

Mexico

Broadband is one of the highest growth sectors in Mexico’s telecommunications market. Nevertheless, the market suffers from a lack of competition, with Telmex still accounting for the lion’s share of ADSL subscribers. The main cable TV providers, Megacable, Cablemás and Cablevisión, have begun to incentivise the purchase of triple play bundles of cable TV, broadband and telephony, and as a result their broadband subscriber base continued to enjoy healthy growth through 2009 and into early 2010. Nevertheless, there is significant scope for additional growth as Mexico’s broadband penetration is less than half of the OECD average while its broadband prices are amongst the highest in the OECD.

Uruguay

Fixed broadband has enormous growth potential, but speeds are low and prices are high. Uruguay is the only market in Latin America where cable modem broadband is not allowed. The fixed broadband market is heavily dominated by the incumbent Antel, which has a 94% market share. Only one company - fixed wireless operator Dedicado - offers any meaningful competition, with about 6% of the market. In terms of broadband penetration, Uruguay ranks third in Latin America after Argentina and Chile. But Uruguay’s broadband connections are much slower than the rest of Latin America, with most connections still below 512Kb/s.

Venezuela

Internet and broadband penetration in Venezuela are below average for Latin America and much lower than would be expected, considering that the country’s GDP per capita is the highest in the region. The reason for this is that ADSL is slower and more expensive than in other Latin American countries. State-owned incumbent CANTV has a monopoly in the provision of ADSL, with which it dominates the broadband sector. The only competition comes from cable modems, wireless broadband, and satellite, none of which are very well developed. Inter occupies a distant second place after CANTV in the broadband market, with a triple-play package that includes cable TV, cable modem, and telephony.

Data in this report is the latest available at the time of preparation and may not be for the current year.

1. Argentina
1.1 Broadband Overview
1.1.1 Broadband statistics
1.1.2 Broadband market analysis
1.1.3 Cámara Argentina de Bases de Datos y Servicios en Línea (CABASE)
1.2 Broadband players
1.2.1 Overview
1.2.2 Telefónica de Argentina (Speedy)
1.2.3 Telecom Argentina (Arnet)
1.2.4 Grupo Clarín (FiberTel)
1.3 Cable modems
1.4 Asymmetrical Digital Subscriber Line (ADSL)
1.5 Fibre-to-the-Home (FttH) networks
1.6 Broadband Powerline (BPL)
1.7 Wireless broadband
1.7.1 WiFi
1.7.2 WiMAX
2. Belize
2.1 Internet market
2.1.1 Overview
2.1.2 Internet statistics
2.2 Broadband market
2.2.1 Overview
2.2.2 Broadband statistics
2.2.3 Southern Cable Network
3. Bolivia
3.1 Overview of the broadband access market
3.1.1 Internet/broadband statistics
3.2 WiMAX
4. Brazil
4.1 Internet market overview
4.1.1 Internet statistics
4.2 Brazil’s ISP market
4.2.1 Historical highlights
4.2.2 Universo Online (UOL)
4.2.3 Internet Group (iG, iBest, and BrTurbo)
4.2.4 Terra
4.3 Broadband market overview
4.3.1 Broadband statistics
4.3.2 Broadband outlook
4.3.3 Digital inclusion and GESAC
4.4 Cable modems
4.4.1 Net Vírtua (Net Serviços de Comunicação)
4.5 ADSL
4.5.1 Telesp (Speedy)
4.5.2 Oi (Velox)
4.5.3 GVT (Turbonet)
4.6 Mobile broadband
4.7 Wireless broadband
4.7.1 WiFi
4.7.2 WiMAX
4.8 Internet via satellite
4.9 Broadband Powerline (BPL)
4.10 Fibre-to-the-Home (FttH) networks
5. Caribbean Countries
5.1 Overview of the broadband and Internet market
5.1.1 Internet statistics
6. Chile
6.1 Overview of the Internet market
6.1.1 Internet statistics
6.2 Overview of the broadband market
6.2.1 Broadband statistics
6.3 Digital strategy 2007-2012
6.4 Broadband players
6.5 Cable modems
6.5.1 VTR Banda Ancha
6.6 ADSL
6.6.1 Movistar (Telefónica Chile)
6.6.2 Telsur
6.7 Wireless broadband
6.7.1 Wireless Local Loop (WLL)
6.7.2 WiFi
6.7.3 WiMAX
6.7.4 Internet via satellite
6.8 Mobile broadband
6.9 Broadband Powerline (BPL) and smart grids
6.10 Fibre-to-the-Home (FttH) networks
7. Colombia
7.1 Overview of the broadband access market
7.1.1 Internet/broadband statistics
7.1.2 Major ISPs and broadband players
7.1.3 Compartel
7.1.4 ICT access projects
7.2 Cable modems
7.3 ADSL
7.4 Wireless broadband
7.4.1 WiFi
7.4.2 WiMAX
8. Costa Rica
8.1 Overview of the broadband market
8.1.1 Broadband statistics
8.2 Cable modems
8.2.1 Racsa
8.3 ADSL
8.4 Wireless broadband
8.4.1 WiMAX
8.4.2 Internet via satellite
9. Cuba
9.1 Overview of the Internet market
9.1.1 Internet statistics
10. Dominican Republic
10.1 Overview of the Internet market
10.1.1 Internet statistics
10.2 Overview of the broadband market
10.3 ADSL
10.4 Cable modems
10.5 Wireless broadband
10.5.1 WiFi
10.5.2 WiMAX
10.5.3 Internet via satellite
11. Ecuador
11.1 Overview of the broadband access market
11.1.1 Broadband statistics
11.2 ADSL
11.3 Cable modems
11.4 Broadband Powerline (BPL)
11.5 Wireless broadband
11.5.1 WiMAX
12. El Salvador
12.1 Overview of the broadband access market
12.1.1 Broadband statistics
13. Guatemala
13.1 Overview of the broadband access market
13.1.1 Broadband statistics
14. Guyana
14.1 Overview of the Internet market
14.1.1 Internet statistics
14.2 Overview of the broadband market
15. Haiti
15.1 Overview of the Internet market
15.1.1 Internet statistics
15.2 ISP market
15.3 Overview of the wireless broadband market
16. Honduras
16.1 Overview of the broadband market
16.2 Internet statistics
16.3 Major ISPs and broadband players
16.4 Community Telecentres
17. Jamaica
17.1 Overview of the Internet market
17.1.1 Internet statistics
17.2 Overview of the broadband market
17.3 Cable broadband
17.4 Wireless broadband
18. Mexico
18.1 Overview of the Internet market
18.2 Internet statistics
18.3 Overview of the broadband market
18.4 ADSL
18.4.1 Prodigy Infinitum (Telmex)
18.5 Cable broadband
18.5.1 Megacable
18.5.2 Cablemás
18.5.3 Cablevisión
18.6 Wireless broadband
18.6.1 WiFi
18.6.2 Proposed WiMAX auction
18.6.3 Early WiMAX developments
18.7 Internet via satellite
18.8 Utilities broadband
18.8.1 Utilities communications
18.8.2 Smart grid technology
19. Nicaragua
19.1 Overview of the broadband access market
19.1.1 Broadband statistics
20. Panama
20.1 Overview of the broadband access market
20.1.1 Broadband statistics
20.1.2 Broadband players
20.1.3 Red Nacional de Internet (RNI)
20.2 ADSL
20.3 WiMAX
21. Paraguay
21.1 Overview of the broadband access market
21.1.1 Broadband statistics
21.1.2 Major ISPs and broadband players
21.2 Cable modems
21.3 ADSL
21.4 Fibre-to-the-Home (FttH) networks
21.5 WiMAX
22. Peru
22.1 Overview of the broadband market
22.1.1 Broadband statistics
22.1.2 ISPs and broadband players
22.1.3 History of the Internet in Peru and the Red Científica Peruana
22.1.4 Cabinas públicas
22.1.5 One Laptop per Child project
22.1.6 FITEL broadband projects
22.2 Cable modems
22.3 ADSL
22.4 Wireless broadband
22.4.1 WiFi
22.4.2 WiMAX
23. Puerto Rico
23.1 Overview of the Internet market
23.1.1 Internet statistics
23.2 Overview of the broadband market
23.3 Cable broadband
23.3.1 OneLink Communications
23.3.2 Liberty Cablevision
23.3.3 Choice Cable
23.4 DSL
23.5 Wireless broadband
24. Suriname
24.1 Overview of the broadband access market
24.1.1 Broadband statistics
24.2 ADSL
25. Uruguay
25.1 Overview of the broadband access market
25.1.1 Broadband statistics
25.1.2 Ceibal Plan
25.2 ADSL
25.3 Wireless broadband
26. Venezuela
26.1 Overview of the broadband access market
26.1.1 Broadband statistics
26.1.2 Broadband market analysis
26.1.3 Telecentres
26.1.4 Major ISPs
26.1.5 Government projects
26.2 Cable modems
26.3 ADSL
26.4 Fibre-to-the-Home (FttH) services
26.5 Broadband Powerline (BPL)
26.6 Wireless broadband
26.6.1 WiFi
26.6.2 WiMAX
27. Glossary of Abbreviations
Table 1 - Internet users and user penetration in Argentina - 1999 - 2010
Table 2 - Fixed broadband subscribers and penetration rates in Argentina - 2001 - 2010
Table 3 - Broadband market share by operator in Argentina - 2003 - 2009
Table 4 - TASA - ADSL subscribers - 2001 - 2010
Table 5 - Telecom - ADSL subscribers - 2003 - 2010
Table 6 - Flash/FiberTel - broadband subscribers - 2003 - 2010
Table 7 - Cable modem subscribers and penetration rates in Argentina - 2001 - 2010
Table 8 - ADSL subscribers and penetration rates in Argentina - 2001 - 2010
Table 9 - Internet users and user penetration in Belize - 2000-2010
Table 10 - BTL high speed Internet subscribers - 2005-2009
Table 11 - Broadband lines and penetration rates in Belize - 2005-2010
Table 12 - Broadband subscribers by technology in Belize - 2005-2010
Table 13 - Internet users and user penetration rate in Bolivia - 1997 - 2010
Table 14 - Dial-up subscribers in Bolivia - 1997 - 2009
Table 15 - Broadband subscribers and penetration rates in Bolivia - 2002 - 2010
Table 16 - Internet users and penetration rate in Brazil - 2000-2010
Table 17 - Active Internet users with own computer in Brazil - 2000-2009
Table 18 - UOL - paying subscribers - 2004-2009
Table 19 - Fixed broadband subscribers and penetration rates in Brazil - 2001-2010
Table 20 - Broadband market share by technology in Brazil - 2001-2009
Table 21 - Cable modem subscribers and penetration rate in Brazil - 2001-2009
Table 22 - Net Vírtua subscribers - 2002-2009
Table 23 - ADSL subscribers and penetration rates in Brazil - 2001-2009
Table 24 - ADSL - operators’ market share in Brazil - 2002-2009
Table 25 - Telesp - ADSL subscribers - 2000-2009
Table 26 - Oi - ADSL subscribers - 2001-2009
Table 27 - Brasil Telecom - ADSL subscribers (historical) - 2001-2008
Table 28 - GVT - ADSL subscribers - 2003-2009
Table 29 - Mobile broadband subscribers in Brazil - 2008-2009
Table 30 - Wireless broadband subscribers and penetration rates in Brazil - 2006-2009
Table 31 - Internet users and penetration rate in Caribbean countries - 2009
Table 32 - Internet users and user penetration in Chile - 2000-2010
Table 33 - Dial-up subscribers in Chile - 2000-2009
Table 34 - Dial-up and broadband market share in Chile - 2000-2009
Table 35 - Fixed broadband subscribers and penetration rates in Chile - 2000-2010
Table 36 - Broadband technology market share in Chile - 2001-2009
Table 37 - Broadband market share in Chile - major companies - 2001-2009
Table 38 - Cable modem subscribers and penetration rates in Chile - 2001-2009
Table 39 - VTR - cable modem subscribers - 2000-2009
Table 40 - ADSL subscribers and penetration rates in Chile - 2001-2009
Table 41 - Movistar - ADSL subscribers - 2000-2009
Table 42 - Telsur - ADSL subscribers - 2000-2009
Table 43 - Internet users and user penetration rate in Colombia - 1997-2010
Table 44 - Broadband subscribers and penetration rates in Colombia - 2002-2010
Table 45 - Broadband market share by technology in Colombia - 2003-2009
Table 46 - Broadband market share by major operator in Colombia - 2008-2009
Table 47 - Cable modem subscribers and penetration rates in Colombia - 2003-2009
Table 48 - ADSL subscribers and penetration rates in Colombia - 2003-2009
Table 49 - WiMAX subscribers and penetration rates in Colombia - 2006-2009
Table 50 - Internet users and user penetration in Costa Rica - 1997 - 2010
Table 51 - Broadband subscribers and penetration in Costa Rica - 2000 - 2010
Table 52 - Broadband market share by technology in Costa Rica - 2000 - 2009
Table 53 - Cable modem subscribers and household penetration in Costa Rica - 2000 - 2010
Table 54 - ADSL subscribers and household penetration in Costa Rica - 2002 - 2010
Table 55 - Internet users and penetration rate in Cuba - 1998 - 2010
Table 56 - Personal computers and penetration rate in Cuba - 2002 - 2009
Table 57 - Internet users in the Dominican Republic - 2000 - 2010
Table 58 - Internet subscribers in the Dominican Republic - 2000 - 2010
Table 59 - DSL residential and corporate subscribers in the Dominican Republic - 2004 - 2010
Table 60 - Internet users and user penetration rate in Ecuador - 1998 - 2010
Table 61 - Dial-up and broadband market share in Ecuador - 2000 - 2010
Table 62 - Broadband subscribers and penetration rates in Ecuador - 2001 - 2010
Table 63 - CNT - ADSL subscribers - 2008 - 2010
Table 64 - TVCable - cable modem subscribers - 2008 - 2010
Table 65 - Telmex - cable modem subscribers - 2008 - 2010
Table 66 - Internet users and penetration rate in El Salvador - 1996 - 2010
Table 67 - Broadband subscribers and penetration rates in El Salvador - 2002 - 2010
Table 68 - ADSL subscribers in El Salvador - 2003 - 2009
Table 69 - Internet users and penetration rate in Guatemala - 1997 - 2010
Table 70 - Broadband subscribers and penetration rates in Guatemala - 2005 - 2010
Table 71 - Internet users and user penetration rate in Guyana - 1997 - 2010
Table 72 - Internet users and user penetration rate in Haiti - 2000 - 2010
Table 73 - Internet subscribers and penetration in Haiti - 2000 - 2010
Table 74 - Internet users and penetration rate in Honduras - 1997 - 2010
Table 75 - Internet subscribers and penetration rate in Honduras - 2002 - 2009
Table 76 - Cybercafé and CCI points in Honduras - 2002 - 2009
Table 77 - Internet users, annual change and user penetration rate in Jamaica - 2000 - 2010
Table 78 - Internet users, annual change and penetration rate in Mexico - 2000 - 2010
Table 79 - Internet subscribers by access technology in Mexico - 2000 - 2010
Table 80 - Location of computer use in Mexico - 2005 - 2009
Table 81 - Prodigy Infinitum ADSL subscriber lines and annual change - 2002 - 2009
Table 82 - Megacable cable modem subscribers and annual change - 2001 - 2009
Table 83 - Megacable Internet ARPU - 2007 - 2009
Table 84 - Cablemás cable modem subscribers and annual change - 2002 - 2009
Table 85 - Cablemás broadband ARPU and churn - 2006 - 2009
Table 86 - Cablevisión cable modem subscribers and annual change - 2002 - 2009
Table 87 - Internet users and penetration rate in Nicaragua - 1997 - 2010
Table 88 - Broadband subscribers and penetration rates in Nicaragua - 2000 - 2010
Table 89 - Internet users and user penetration rate in Panama - 1997 - 2010
Table 90 - Dial-up/broadband market share in Panama - 1998 - 2009
Table 91 - Broadband subscribers and penetration rates in Panama - 1998 - 2010
Table 92 - Broadband market share by technology in Panama - 2000 - 2009
Table 93 - C&W - ADSL subscribers - 2005 - 2010
Table 94 - Internet users and user penetration in Paraguay - 1997 - 2010
Table 95 - Broadband subscribers, annual change and penetration in Paraguay - 2001 - 2010
Table 96 - Internet users and user penetration rate in Peru - 1997 - 2010
Table 97 - Broadband subscribers and penetration rates in Peru - 2000 - 2010
Table 98 - Broadband market share by technology in Peru - 2000 - 2010
Table 99 - TdP broadband subscribers and market share - 2003 - 2010
Table 100 - Cable modem subscribers in Peru - 2000 - 2010
Table 101 - ADSL subscribers in Peru - 2000 - 2010
Table 102 - Internet users and user penetration rate in Puerto Rico - 2000 - 2010
Table 103 - Broadband subscriber numbers in Puerto Rico - 2002 - 2010
Table 104 - PRTC DSL lines - 2002 - 2010
Table 105 - Internet users and user penetration in Suriname - 1997 - 2010
Table 106 - Broadband subscribers and penetration rates in Suriname - 2002 - 2010
Table 107 - Broadband speed comparison in Uruguay - 2008
Table 108 - Internet users and user penetration rate in Uruguay - 1999 - 2010
Table 109 - Broadband subscribers and penetration rates in Uruguay - 2005 - 2010
Table 110 - Anteldata - ADSL subscribers - 2003 - 2009
Table 111 - Internet users and user penetration rate in Venezuela - 1998 - 2010
Table 112 - Fixed broadband subscribers and penetration rates in Venezuela - 2000 - 2010
Table 113 - Telecentres/cybercafés in Venezuela - 2001 - 2009
Table 114 - CANTV - ADSL subscribers - 2001 - 2010
Exhibit 1 - Ertach - historical overview
Exhibit 2 - UOL at a glance
Exhibit 3 - Brasil Telecom (historical)
Exhibit 4 - Major ISPs, broadband players and services offered in Colombia
Exhibit 5 - Coldecón (liquidated)
Exhibit 6 - Departmental WiMAX licences issued in December 2006 in Colombia
Exhibit 7 - Alpha Communications Network (ACN)

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