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Latin America's Digital Economy - The E-Commerce and M-Commerce Landscape

E-commerce in Latin America and the Caribbean is booming, with B2C spending up by 43% in 2011 and by at least another 26% in 2012. The region’s leading e-commerce marketplace, MercadoLibre, has its headquarters in Argentina and operates in twelve Latin American countries. It is an enormously successful business, attracting more and more users every year. Like eBay, MercadoLibre facilitates the buying and selling of a vast range of goods.

Brazil is the regional e-commerce leader, supported by a burgeoning middle class and driven by innovative solutions such as Peixe Urbanos group-buying website. The Brazilian government’s plan to provide cheap broadband access nationwide could dramatically increase Brazil’s online population, which would further boost the country’s e-commerce market.

Although m-commerce is still embryonic in Latin America and the Caribbean, it will escalate in the short term. The region is a fertile ground for m-commerce, m-payments, m-banking, m-voting – in fact, for almost any activity that can be carried out over a mobile phone.

Social networks provide an important opportunity for the development of e-commerce and m-commerce. Seven Latin American countries rank among the world’s top 25 for Facebook users, with Brazil in second place globally in terms of both Facebook and Twitter. Social commerce (s-commerce) – with its subsets popularly known as Facebook commerce (f-commerce) and Twitter commerce (t-commerce) – has been playing and will continue to play a significant role in the escalating growth of e-commerce throughout the region.

Accompanied by key market statistics and analyses, this report provides an overview of Latin America’s e-commerce, m-commerce, and s-commerce markets.

Key developments:

More and more Latin American companies are selling online; group-buying models have proved extremely popular in Latin America; Peixe Urbano has been elected Brazil’s hottest start-up; MercadoLivre has launched a mobile app that allows users to make offers, purchases, and payments through their mobile handsets.


1. Synopsis
2. E-commerce
2.1 Regional trends
2.2 E-commerce statistics
2.3 MercadoLibre
2.4 Case studies
2.4.1 Brazil
2.4.2 Mexico
2.4.3 Argentina
2.4.4 Chile
2.4.5 Venezuela
2.4.6 Colombia
2.4.7 Peru
3. M-commerce
4. S-commerce
5. Related reports
List of Tables and Charts
Table 1 – Latin America and the Caribbean – B2C e-commerce spending – 2003 - 2013
Table 2 – E-commerce in Latin America and the Caribbean– country share– 2005 - 2011
Table 3 – Brazil – B2C e-commerce spending – 2005 - 2013
Table 4 – Mexico – B2C e-commerce spending – 2005 - 2013
Table 5 – Argentina – B2C e-commerce spending – 2005 - 2013
Table 6 – Chile – B2C e-commerce spending – 2005 - 2013
Table 7 – Venezuela – B2C e-commerce spending – 2005 - 2013
Table 8 – Colombia – B2C e-commerce spending – 2005 - 2013
Table 9 – Peru – B2C e-commerce spending – 2005 - 2013
Chart 1 – Evolution of e-commerce in Latin America and the Caribbean – 2003 - 2013
Chart 2 – E-commerce in Latin America and the Caribbean – country share – 2012 (e)

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