Japan - Fixed Broadband, Digital Economy and Digital Media - Statistics and Analyses
Moving towards 2018 Japan possesses one of the most advanced and largest broadband markets in the world. Much of the success of broadband in Japan is owed to the stunning growth surge that occurred on the back of DSL broadband technology. Since then Japan has focused investment on FttH and on cable to a lesser extent. The faster speeds afforded by these technology platforms has seen both increase in popularity at the expense of DSL, with FttH representing almost two thirds of total fixed broadband subscriptions. Japan has also been an early adopter of triple-play models which provide TV, broadband internet and voice telephony as packaged services from a single provider.
Recognising the potential of applying ICT to improve both social and economic development, Japan has taken steps to develop a digital economy. Businesses, governments and private citizens have been instrumental in creating the online content and services that make up the digital economy.
Japan possesses a vibrant multichannel pay TV industry with services readily accessible across Japan via cable TV (CATV), satellite, IPTV and Over-the-top (OTT) Video-on-Demand (VoD). Total pay TV subscriptions are steadily growing with penetration household penetration levels lower than that of the UK or USA, indicating room for potential growth.
What is interesting to note is that although Japan has the necessary physical infrastructure to support OTT VoD, pure OTT players have not found much success as Japanese broadcasters, as the largest Japanese content producers, have traditionally been reluctant to release content to the OTT players believing it will cannibalize advertising revenue.
This report provides an overview of the broadband market and the available access methods including cable modem, DSL, FttX and wireless broadband.
Continued decline in DSL subscriptions, down to under 10% of the total fixed broadband market;
FttX subscriptions comprise the majority of the fixed broadband market;
NTT's market share of the FttH market is being eroded by competition;
Implementation of strong government policies over a decade see over 90% of households with access to FttX;
Strong growth in WiMAX
Japan's is well positioned to showcase the benefits of e-health given its demography and market characteristics;
KDD Corp acquired Japanese fixed broadband provider BIGLOBE
Japanese electronics retailer Nojima entered into talks to buy Fujitsu's broadband ISP business Nifty
Companies mentioned in this report include:
NTT; KDDI; Softbank; J:COM; USEN; KDDI; UQ Communications; Hulu; K-Opticom; Tepco, SKY PerfecTV!, Hulu
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