Market Research Logo

Japan - Fixed Broadband, Digital Economy and Digital Media - Statistics and Analyses


Attention: There is an updated edition available for this report.

Japan - Fixed Broadband, Digital Economy and Digital Media - Statistics and Analyses

Moving towards 2018 Japan possesses one of the most advanced and largest broadband markets in the world. Much of the success of broadband in Japan is owed to the stunning growth surge that occurred on the back of DSL broadband technology. Since then Japan has focused investment on FttH and on cable to a lesser extent. The faster speeds afforded by these technology platforms has seen both increase in popularity at the expense of DSL, with FttH representing almost two thirds of total fixed broadband subscriptions. Japan has also been an early adopter of triple-play models which provide TV, broadband internet and voice telephony as packaged services from a single provider.

Recognising the potential of applying ICT to improve both social and economic development, Japan has taken steps to develop a digital economy. Businesses, governments and private citizens have been instrumental in creating the online content and services that make up the digital economy.

Japan possesses a vibrant multichannel pay TV industry with services readily accessible across Japan via cable TV (CATV), satellite, IPTV and Over-the-top (OTT) Video-on-Demand (VoD). Total pay TV subscriptions are steadily growing with penetration household penetration levels lower than that of the UK or USA, indicating room for potential growth.

What is interesting to note is that although Japan has the necessary physical infrastructure to support OTT VoD, pure OTT players have not found much success as Japanese broadcasters, as the largest Japanese content producers, have traditionally been reluctant to release content to the OTT players believing it will cannibalize advertising revenue.

This report provides an overview of the broadband market and the available access methods including cable modem, DSL, FttX and wireless broadband.



Key Developments:



Continued decline in DSL subscriptions, down to under 10% of the total fixed broadband market;

FttX subscriptions comprise the majority of the fixed broadband market;

NTT's market share of the FttH market is being eroded by competition;

Implementation of strong government policies over a decade see over 90% of households with access to FttX;

Strong growth in WiMAX

Japan's is well positioned to showcase the benefits of e-health given its demography and market characteristics;

KDD Corp acquired Japanese fixed broadband provider BIGLOBE

Japanese electronics retailer Nojima entered into talks to buy Fujitsu's broadband ISP business Nifty



Companies mentioned in this report include:



NTT; KDDI; Softbank; J:COM; USEN; KDDI; UQ Communications; Hulu; K-Opticom; Tepco, SKY PerfecTV!, Hulu


1. Synopsis
2. Introduction and statistical overview
2.1 Market Overview and analysis
2.2 Broadband statistics
2.3 Forecasts broadband subscribers 2016; 2018; 2021
2.3.1 Notes on scenario forecasts
3. Fixed Broadband Technologies
3.1 Hybrid Fibre Coax (HFC) networks
3.2 Digital Subscriber Line (DSL) networks
3.2.1 Introduction
3.2.2 Statistics
3.3 Fibre-to-the-Premises (FttP) and Fibre-To-The-Home (FttH)
3.3.1 Introduction
3.3.2 Statistics
3.3.3 NTT East and West
3.3.4 KDDI
3.4 Fixed wireless
3.4.1 WiMAX
3.4.2 WiFi
3.5 Other fixed broadband services
3.5.1 Broadband Internet via satellite
<
4. Fixed Broadband Providers
4.1 Market Developments
5. Digital economy
5.1 Introduction
5.2 E-Government
5.2.1 Overview
5.3 E-Health
6. Digital media
6.1 Introduction
6.2 Pay TV
6.3 Digital TV
6.4 Cable TV (CATV)
6.5 Satellite TV
6.5.1 SKY PerfecTV! Communications Inc (Sky Perfect JSAT)
6.6 Internet Protocol TV (IPTV)
6.7 Video streaming
6.7.1 Introduction
6.7.2 Hulu
6.7.3 Netflix
7. Related reports
Table 1 Broadband subscribers and penetration 2005 - 2016
Table 2 Historic - Fixed broadband subscribers by access type 1998 -2015
Table 3 Historic - Fixed broadband subscriber annual change / market share by access type 2001 - 2015
Table 4 NTT Broadband subscribers and market share by segment 2004 2016
Table 5 Internet users and user penetration 2006 - 2016
Table 6 Total international internet bandwidth 2003 - 2016
Table 7 Japan - broadband subscriber forecast 2016; 2018; 2021
Table 8 Historic - Japan FttH subscribers and penetration 2002 2015
Table 9 ADSL and FttH subscribers 2005 2016
Table 10 Cable TV operators market share 2009 - 2016
Table 11 NTT video service subscribers 2009 - 2016
Chart 1 Broadband subscribers and penetration 2005 2016

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report