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Italy - Mobile Market Insights, Statistics and Forecasts


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Italy’s vibrant mobile market is supported by a large population receptive to new technologies. The popularity of multiple-SIM use has led to a mobile penetration rate far above the European average. The market is dominated by three operators, while a fourth, 3 Italia, has struggled to make a profit or significantly expand its customer base. All four providers operate 3G networks, while investments in network upgrades have provided rich opportunities for mobile data use among consumers. A trial SCDMA network launched in late 2008 has added to the mix, while the number of areas connected to LTE networks is expanding rapidly.

Italy - Mobile Market Insights, Statistics and Forecasts provides an analytic overview of Italy’s mobile market, including statistics, key regulatory issues and an assessment of mobile data services. It also profiles the major providers and the likely impact of emerging technologies on their strategies for coming years. ARPU and 3G forecasts are provided to 2015.

Key developments:

Regulator extends 3G licences to 2029 and GSM licences to 2027; Vodafone introduces Booster femtocell unit, TIM contracts NSN for 7,000 LTE base stations; mobile market value falls to an estimated €17.4 billion in 2011; Hutchison fails in bid to merge H3 with TIM; TIM closes mobile TV service; 3 Italia signs seven-year managed services contract with Ericsson; TIM extends LTE to 30 locations; WiMAX operator Linkem trials LTE; Digi Mobil launches mobile services tailored to Romanians in Italy; regulator proposes lower MTRs to 2015; Vodafone launches LTE; spectrum auction opens up LTE sector and delivers €3.945 billion for the government; MVNO customer base exceeds four million; regulator’s 2012 market data; telco operating and financial data to Q1 2013; market developments to mid-2013.

Companies covered in this report include:

3 Italia, TIM, Vodafone, Wind.


1. Synopsis
2. Overview of Italy’s mobile market
2.1 Mobile statistics
2.2 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.1.1 Spectrum trading
3.1.2 Other frequencies
3.1.3 Spectrum auctions 2011
3.2 Roaming
3.3 Network sharing
3.4 Mobile Number Portability (MNP)
3.5 Mobile Termination Rates (MTRs)
3.6 Fixed-mobile convergence (FMC)
4. Mobile technologies
4.1 Digital
4.2 Third Generation (3G) mobile
4.2.1 Trial SCDMA network
5. Major mobile operators
5.1 3 Italia
5.2 TIM
5.2.1 Network contracts
5.3 Vodafone Italy
5.4 Wind
5.5 MVNOs
6. Mobile voice services
6.1 Prepaid
7. Mobile Messaging
7.1 Short Messaging Service (SMS)
7.2 Multimedia Messaging Services (MMS)
8. Mobile data services
8.1 Overview
8.2 General Packet Radio Service (GPRS)
8.3 High-Speed Packet Access (HSPA)
8.4 Evolved HSPA (HSPA+)
8.5 Long-term Evolution (LTE)
8.6 Femtocells
8.7 Mobile TV
8.7.1 3 Italia
8.7.2 TIM
9. Mobile content and applications
9.1 Location-based services
9.2 Mobile banking/ticketing
9.3 Payment services
10. Forecasts
10.1 Forecasts – Mobile ARPU – 2009 - 2015
10.2 Forecasts – UMTS subscribers – 2009 - 2010; 2015
10.3 Notes on scenario forecasts
11. Related reports
Table 1 – Historic - Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2004
Table 2 – Mobile subscribers and penetration rate – 2005 - 2014
Table 3 – Mobile market revenue – 2008 – 2013
Table 4 – Annual revenue per active SIM – 2008 - 2012
Table 5 – Revenue by service – 2009 - 2011
Table 6 – Revenue per user, by service – 2009 - 2011
Table 7 – Mobile market investments – 2009 - 2013
Table 8 – Mobile market share of subscribers by operator – 2004 - 2012
Table 9 – Total spectrum outlay by operator (€) – 2011
Table 10 – European roaming charges – 2007 – 2011; 2014
Table 11 – Cumulative mobile numbers ported – 2003 – 2012
Table 12 – Annual mobile numbers portings – 2002 – 2012
Table 13 – Mobile termination rates – 2008 - 2013
Table 14 – UMTS/HSPA subscribers – 2004 - 2013
Table 15 – 3 Italia mobile subscribers – 2008 - 2012
Table 16 – 3 Italia annualised ARPU – 2008 - 2012
Table 17 – 3 Italia mobile revenue – 2008 - 2012
Table 18 – TIM mobile subscribers – 2005 - 2013
Table 19 – TIM mobile revenue by sector, annual change – 2008 - 2013
Table 20 – Vodafone subscribers – 2001 - 2013
Table 21 – Vodafone revenue by sector – 2007 - 2013
Table 22 – Vodafone prepaid, contract and blended ARPU (€) – 2004 - 2013
Table 23 – Vodafone mobile customer cost – 2007 - 2013
Table 24 – Wind operational statistics and mobile revenue – 2005 – 2013
Table 25 – Wind annualised mobile ARPU – 2005 - 2013
Table 26 – Wind mobile subscriber statistics – 2005 - 2013
Table 27 – MVNO mobile subscribers and revenue – 2008 - 2012
Table 28 – MVNO subscribers by operator – 2009 - 2010
Table 29 – MVNO market share of MVNO subscribers – 2010 - 2012
Table 30 – Prepaid cards in service – 2009 - 2012
Table 31 – SMS/MMS and other data revenue – 2008 - 2011
Table 32 – Vodafone data as proportion of service revenue – 2005 - 2013
Table 33 – Mobile data revenue as proportion of total – 2004 - 2013
Table 34 – Growth in mobile data use – 2007 - 2012
Table 35 – Mobile data traffic – 2008 - 2015
Table 36 – Forecast mobile ARPU – 2009 - 2015
Table 37 – Forecast UMTS subscribers and penetration rate – 2009 - 2010; 2015
Chart 1 – Mobile subscribers and penetration rate – 2002 - 2014
Chart 2 – Mobile market revenue – 2008 - 2013
Chart 3 – Annual revenue per active SIM – 2008 - 2012
Chart 4 – Revenue by service – 2009 – 201
Chart 5 – Mobile market share of subscribers by operator – 2004 – 2012
Chart 6 – 3 Italia mobile subscribers – 2008 - 2012
Chart 7 – 3 Italia annualised ARPU – 2008 – 2012
Chart 8 – TIM annualised ARPU – 2005 – 2013
Chart 9 – TIM revenue by sector, annual change – 2008 – 2013
Chart 10 – Vodafone prepaid, contract and blended ARPU (€) – 2004 - 2013
Chart 11 – SMS/MMS and other data revenue – 2008 - 2011
Exhibit 1 – UMTS auction results – 2000
Exhibit 2 – UMTS auction results – 2009
Exhibit 3 – Spectrum allocations at auction – 2011

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