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Italy - Mobile Market Insights, Statistics and Forecasts


Attention: There is an updated edition available for this report.

Italy’s vibrant mobile market is supported by a large population receptive to new technologies. The popularity of multiple-SIM use has led to a mobile penetration rate far above the European average. The market is dominated by three operators, while a fourth, 3 Italia, has struggled to make a profit or significantly expand its customer base. All four providers operate 3G networks, while investments in network upgrades have provided rich opportunities for mobile data use among consumers. A trial SCDMA network launched in late 2008 has added to the mix. This report provides an analytic overview of Italy’s mobile market, including the latest statistics, the key regulatory issues and the growth of mobile data services. It also profiles the major providers and the likely impact of emerging technologies on their strategies for coming years, and provides ARPU and 3G forecasts to 2015.

Key developments:

Regulator extends 3G licences to 2029 and GSM licences to 2027; Vodafone introduces Booster femtocell unit, TIM contracts NSN for 7,000 LTE base stations; mobile market value falls to an estimated €17.4 billion in 2011; TIM to close mobile TV service; 3 Italia signed a seven-year managed services contract with Ericsson; Digi Mobil launched mobile services tailored to Romanians in Italy; regulator proposes lower MTRs to 2015; spectrum auction opens up LTE sector and delivers €3.945 billion for the government; MVNO customer base exceeds four million; regulator’s 2011 market data; telco operating and financial data to June 2012; market developments to mid-2012.

Companies covered in this report include:

3 Italia, TIM, Vodafone, Wind.


1. Synopsis
2. Overview of Italy’s mobile market
2.1 Mobile statistics
2.2 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.1.1 Spectrum trading
3.1.2 Other frequencies
3.1.3 Spectrum auctions 2011
3.2 Roaming
3.3 Network sharing
3.4 Mobile Number Portability (MNP)
3.5 Mobile termination
3.6 Fixed-mobile convergence (FMC)
4. Mobile technologies
4.1 Digital
4.2 Third Generation (3G) mobile
4.2.1 Trial SCDMA network
5. Major mobile operators
5.1 3 Italia
5.2 TIM
5.2.1 Network contracts
5.3 Vodafone Italy
5.4 Wind
5.5 MVNOs
6. Mobile voice services
6.1 Prepaid
7. Mobile Messaging
7.1 Short Messaging Service (SMS)
7.2 Multimedia Messaging Services (MMS)
8. Mobile data services
8.1 Overview
8.2 General Packet Radio Service (GPRS)
8.3 High-Speed Packet Access (HSPA)
8.4 Evolved HSPA (HSPA+)
8.5 Long-term Evolution (LTE)
8.6 Femtocells
8.7 Mobile TV
8.7.1 3 Italia
8.7.2 TIM
9. Mobile content and applications
9.1 Location-based services
9.2 Mobile banking/ticketing
9.3 Payment services
10. Forecasts
10.1 Forecasts – Mobile ARPU – 2009 - 2015
10.2 Forecasts – UMTS subscribers – 2009 - 2010; 2015
10.3 Notes on scenario forecasts
11. Related reports
List of Tables, Charts and Exhibits
Table 1 – Mobile operators, subscribers and annual change – Jun 2012
Table 2 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2013
Table 3 – Mobile market revenue – 2008 – 2012
Table 4 – Mobile market share of revenue by operator – 2008 - 2010
Table 5 – Revenue per active SIM – 2008 - 2012
Table 6 – Revenue by service – 2009 - 2010
Table 7 – Revenue per user, by service – 2009 - 2010
Table 8 – Mobile market investments – 2009 - 2012
Table 9 – Mobile market share of subscribers by operator – 2004 - 2012
Table 10 – Mobile market share of subscribers by operator – 2004 - 2012
Table 11 – European roaming charges – 2007 – 2011; 2014
Table 12 – Cumulative mobile numbers ported – 2003 – 2012
Table 13 – Annual mobile numbers portings – 2002 – 2012
Table 14 – Mobile termination rates – 2008 - 2012
Table 15 – Proposed mobile termination rates – 2012 - 2015
Table 16 – UMTS/HSPA subscribers – 2004 - 2012
Table 17 – 3 Italia mobile subscribers – 2008 - 2012
Table 18 – 3 Italia annualised ARPU – 2008 - 2011
Table 19 – 3 Italia mobile revenue – 2008 - 2011
Table 20 – TIM mobile subscribers – 2005 - 2012
Table 21 – TIM mobile revenue by sector, annual change – 2008 - 2012
Table 22 – Vodafone subscribers – 2001 - 2012
Table 23 – Vodafone revenue by sector – 2008 - 2012
Table 24 – Vodafone prepaid, contract and blended ARPU (€) – 2004 - 2012
Table 25 – Vodafone mobile customer cost – 2007 - 2012
Table 26 – Wind operational statistics and mobile revenue – 2005 – 2012
Table 27 – Wind annualised mobile ARPU – 2005 - 2011
Table 28 – Wind mobile subscriber statistics – 2005 - 2012
Table 29 – MVNO mobile subscribers and revenue – 2008 - 2012
Table 30 – MVNO market share of revenue, subscribers – 2009 - 2011
Table 31 – MVNO subscribers by operator – 2009 - 2010
Table 32 – MVNO market share of MVNO subscribers – 2010 - 2012
Table 33 – Prepaid cards in service – 2009 - 2012
Table 34 – SMS/MMS and other data revenue – 2008 - 2010
Table 35 – Vodafone data as proportion of revenue – 2005 - 2012
Table 36 – Mobile data revenue as proportion of total – 2004 - 2013
Table 37 – Growth in mobile data use – 2007 - 2012
Table 38 – Mobile data traffic – 2010 - 2015
Table 39 – Forecast mobile ARPU – 2009 - 2015
Table 40 – Forecast UMTS subscribers and penetration rate – 2009 - 2010; 2015
Chart 1 – Mobile subscribers and penetration rate – 2002 - 2013
Chart 2 – Mobile market revenue – 2008 - 2012
Chart 3 – Revenue per active SIM – 2008 - 2012
Chart 4 – Revenue by service – 2009 – 2010
Chart 5 – 3 Italia mobile subscribers – 2008 - 2012
Chart 6 – 3 Italia annualised ARPU – 2008 – 2011
Chart 7 – TIM annualised ARPU – 2005 – 2012
Chart 8 – TIM revenue by sector, annual change – 2008 – 2012
Chart 9 – Vodafone prepaid, contract and blended ARPU (€) – 2004 - 2012
Chart 10 – SMS/MMS and other data revenue – 2008 - 2010
Exhibit 1 – UMTS auction results – 2000
Exhibit 2 – UMTS auction results – 2009

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