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Italy - Digital Media - Statistics and Analyses

Italy - Digital Media - Statistics and Analyses

Italy's market for bundled services and converging media applications has been strengthened by the excellent DSL broadband network and the expanding fibre footprint. The digital TV market has progressed well, with a number of regions having switched to digital terrestrial TV and with broadcasters having set up a second DTH satellite platform to compete with Sky Italia. Satellite TV remains the main pay TV platform in the absence of cable TV, while IPTV has an increasing presence strengthened by upgraded fixed-line delivery networks. This report analyses Italy's digital media market, providing an overview of videostreaming and digital TV developments, and an assessment of regulatory and market measures following analogue switchover.

Key developments:

TIM contracts Qwilt to provide online video delivery solution; broadcasters move from DVB-MHP to the HTML-5 based HbbTV 2.0 format; Dahlia TV folds; Sky Italia and Fastweb team to provide bundled services; Fox Media sells Sky Italia and its 57.4% interest in Sky Deutschland to Sky; TI Media and L'Espresso merge digital broadcasting assets, form Persidera as a new JV; Telecom Italia and Sky Italia agree to provide Sky content via TIM's broadband network; TivùSat reports over 2.6 million active cards; report update includes the regulator's market data to September 2016, telcos' operating and financial data to Q3 2016, recent market developments.

Companies mentioned in this report:

Telecom Italia (TIM), Wind, Fastweb, Tiscali, Sky Italia, TivùSat.


1. Synopsis
2. Digital media
2.1 Introduction
2.2 Bundled services
2.3 Advertising
2.4 Communications
2.4.1 VoIP
2.5 Videostreaming
2.5.1 Telecom Italia
2.5.2 Wind
2.5.3 Fastweb
2.5.4 Tiscali
2.5.5 Other developments
2.6 Video-on-Demand (VoD)
2.7 Cable TV (CATV)
2.8 Satellite-based digital pay TV developments
2.8.1 Sky Italia
2.8.2 TivùSat
2.9 Digital Terrestrial TV (DTTV)
2.10 Analogue switchover
2.11 Digital TV network
2.12 Digital cinema
2.13 Personal Video Recorders (PVRs)
3. Related reports
Table 1 TV revenue by main operator 2009 - 2013
Table 2 TV market share of subscribers by broadcaster 2010 - 2016
Table 3 Pay TV market share of subscribers by broadcaster 2009 - 2015
Table 4 Historic - Pay TV subscribers by technology 2003 - 2009
Table 5 TV revenue by platform (Pay, FTA) 2009 - 2015
Table 6 Online advertising revenue by type 2009 - 2015
Table 7 Satellite TV penetration 2007 - 2016
Table 8 Sky Italia retail subscribers 2006 - 2016
Table 9 Sky Italia financial data () 2007 - 2017
Table 10 Mediaset financial data (Italy) 2006 - 2016
Chart 1 Mediaset financial data (Italy and Spain) 2006 2016
Exhibit 1 Overview of digital media

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