Italy - Digital Media Market Insights, Statistics and Analysis

Italy - Digital Media Market Insights, Statistics and Analysis

Italy's market for bundled services and converging media applications has been strengthened by the excellent DSL broadband network and the expanding fibre footprint. The digital TV market has progressed well, with a number of regions having switched to digital terrestrial TV and with broadcasters having set up a second DTH satellite platform to compete with SKY Italia. Satellite TV remains the main pay TV platform in the absence of cable TV, while IPTV has an increasing presence strengthened by upgraded fixed-line delivery networks. This report analyses Italy's market for bundled services and digital media, providing an overview of the country's digital TV markets and an assessment of regulatory and market measures following analogue switchover.

Key developments:

Italy's broadcasters to move from DVB-MHP to the HTML-5 based HbbTV 2.0 format Dahlia TV folds; SKY Italia and Fastweb team to provide bundled services; FOX sells Sky Italia and its 57.4% interest in Sky Deutschland to BSkyB; TI Media and L'Espresso merge digital broadcasting assets, form Persidera as a new JV; Telecom Italia and SKY Italia agree to provide SKY content via TI's broadband network; Fastweb closes IPTV service; State Council allows SKY Italia withdraws from tender for DTT frequencies; SKY Italia reaches five million subscribers by end-2011; TivùSat reports over one million active cards; regulator's Q1 2014 market data; telcos' operating and financial data to Q2 2014; market developments into 2014.

Companies covered in this report include:

Telecom Italia, Wind, Fastweb, Tiscali, SKY Italia, TivùSat.

1. Synopsis
2. Digital media
2.1 Key general trends
2.2 Business models
2.2.1 Bundled services
2.3 Regulatory issues
2.3.1 VoIP
3. Digital TV (DTV)
3.1 Broadband (IPTV)
3.1.1 Telecom Italia
3.1.2 Wind
3.1.3 Fastweb
3.1.4 Tiscali
3.1.5 Other developments
3.2 Cable TV (CATV)
3.3 Satellite-based digital pay TV developments
3.3.1 SKY Italia
3.3.2 TivùSat
3.4 Digital Terrestrial TV (DTTV)
3.5 Analogue switchover
3.6 Digital TV network
3.7 Digital cinema
3.8 Video-on-Demand (VoD)
3.9 Personal Video Recorders (PVRs)
3.10 Free-to-Air (FTA) TV
3.11 VoIP
4. Related reports
Table 1 TV revenue by operator 2009 - 2012
Table 2 TV market share of subscribers by broadcaster 2009 - 2012
Table 3 Pay TV market share of subscribers by broadcaster 2009 - 2012
Table 4 Pay TV subscribers by technology 2003 - 2010
Table 5 TV revenue by platform (Pay, FTA) 2009 - 2012
Table 6 TV subscribers by platform 2010; 2012 - 2013
Table 7 Telecom Italia IPTV subscribers 2007 - 2012
Table 8 Cable TV subscribers and penetration rate 1996 2011; 2015
Table 9 Forecast satellite TV penetration 2007 - 2015
Table 10 SKY Italia subscribers 2006 - 2014
Table 11 SKY Italia financial data 2007 - 2013
Table 12 Mediaset financial data (Italy) 2006 - 2014
Table 13 Mediaset Premium active clients 2007 - 2011
Table 14 DTTV receivers, forecasts and annual change 2004 - 2013
Table 15 Telecom Italia VoIP subscribers 2006 - 2012
Chart 1 Mediaset financial data (Italy and Spain) 2006 2014
Exhibit 1 Overview of digital media

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