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Italy - Digital Economy and Digital Media - Statistics and Analyses

Italy's market for bundled services and converging media applications has been strengthened by the excellent DSL broadband network and the expanding fibre footprint. The digital TV market has progressed well, with a number of regions having switched to digital terrestrial TV and with broadcasters having set up a second DTH satellite platform to compete with Sky Italia. Satellite TV remains the main pay TV platform in the absence of cable TV, while IPTV has an increasing presence strengthened by upgraded fixed-line delivery networks. This report analyses Italy's digital media market, providing an overview of videostreaming and digital TV developments, and an assessment of regulatory and market measures following analogue switchover.

Key developments:

Telecom Italia contract Qwilt to provide online video delivery solution; Italy's broadcasters to move from DVB-MHP to the HTML-5 based HbbTV 2.0 format Dahlia TV folds; Sky Italia and Fastweb team to provide bundled services; Fox Media sells Sky Italia and its 57.4% interest in Sky Deutschland to BSkyB, renamed as Sky; TI Media and L'Espresso merge digital broadcasting assets, form Persidera as a new JV; Telecom Italia and Sky Italia agree to provide Sky content via TI's broadband network; Fastweb closes IPTV service; State Council allows Sky Italia withdraws from tender for DTT frequencies; TivùSat reports over one million active cards; report update includes the regulator's market data to June 2015, telcos' operating and financial data to Q3 2015, recent market developments.

Companies mentioned in this report:

Telecom Italia, Wind, Fastweb, Tiscali, Sky Italia, TivùSat.


1. Synopsis
2. Digital media
2.1 Introduction
2.2 Bundled services
2.3 Advertising
2.4 Communications
2.4.1 VoIP
2.5 Videostreaming
2.5.1 Telecom Italia
2.5.2 Wind
2.5.3 Fastweb
2.5.4 Tiscali
2.5.5 Other developments
2.6 Video-on-Demand (VoD)
2.7 Cable TV (CATV)
2.8 Satellite-based digital pay TV developments
2.8.1 Sky Italia
2.8.2 TivùSat
2.9 Digital Terrestrial TV (DTTV)
2.10 Analogue switchover
2.11 Digital TV network
2.12 Digital cinema
2.13 Personal Video Recorders (PVRs)
3. Related reports
Table 1 TV revenue by main operator 2009 - 2013
Table 2 TV market share of subscribers by broadcaster 2010 - 2015
Table 3 Pay TV market share of subscribers by broadcaster 2009 - 2013
Table 4 Historic - Pay TV subscribers by technology 2003 - 2009
Table 5 TV revenue by platform (Pay, FTA) 2009 - 2014
Table 6 Online advertising revenue by type 2009 - 2013
Table 7 Proportion of online advertising revenue by type 2009 - 2013
Table 8 Telecom Italia VoIP subscribers 2006 - 2012
Table 9 Telecom Italia IPTV subscribers 2007 - 2012
Table 10 Cable TV subscribers and penetration rate 1996 2011; 2015
Table 11 Satellite TV penetration 2007 - 2015
Table 12 Sky Italia retail subscribers 2006 - 2015
Table 13 Sky Italia financial data () 2007 - 2014
Table 14 Sky Italia financial data ($) 2013 - 2015
Table 15 Mediaset financial data (Italy) 2006 - 2015
Table 16 Mediaset Premium active clients 2007 - 2011
Table 17 DTTV receivers, forecasts and annual change 2004 - 2010
Chart 1 Mediaset financial data (Italy and Spain) 2006 2015
Exhibit 1 Overview of digital media

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