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Israel - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analysis

Israel - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analysis

Israel mobile penetration amongst highest in the world

Israel is home to one of the highest mobile penetrations in the world with almost 130% penetration per 100 inhabitants. This is partly due to a strong rate of fixed-mobile substitution in recent years. The increased competition created by the newer mobile infrastructure operators, Golan and Hot Mobile has also led to a decline in mobile prices, which is also driving uptake. Israel mobile customers have also begun moving towards 4G services.

In 2016 Israel also boasts a high broadband penetration. Services are accessible via ADSL, cable, and fibre optic platforms, as well as mobile broadband. Increasing availability of fibre due to capital expenditure has resulted in increased average speeds. There are two other competing infrastructures – the DSL network of fixed-line incumbent Bezeq and the digital cable network of HOT. ADSL is the leading infrastructure. Both Bezeq and HOT are subject to broadband universal service obligations. This has resulted in broadband being available to 99% of all households.

Israel has developed worldwide recognition has a premier location for start-up incubation and a number of innovations have emerged from the country over the past few years. Interest in tech start-ups is still a key growth area for Israel with the US and China in particular setting up and investing in various research labs and solutions. The start-up sector is fuelling digital economy and digital media developments in Israel.

Key telecom parameters – 2013; 2016

Sector | 2013 | 2016

Subscribers to telecoms services (million): (e)

Fixed Broadband | 2.0 | 2.3

Fixed-line telephony | 3.3 | 3.4

Mobile phone | 9.5 | 10.5

(Source: BuddeComm based on industry data)

Key developments:

In 2015 Hot Mobile gained the most new mobile subscribers overall (158,000), followed by Gonal Telecom (130,000). In contrast, Pelephone, Partner and Cellcom all reported yearly subscriber losses overall.

During 2015 Cellcom expanded heavily in the TV and wholesale markets as a result of declining revenues.

A planned proposal of Golan Telecom by Cellcom in 2015 was rejected by the Israeli Antitrust Authority (IAA) and the Ministry of Communications (MoC).

In late 2016 Golan Telecom was still up for sale and attracting a number on interested parties.

Competition increased in 2015 with the introduction of wholesale infrastructure rental arrangements to allow competitors to offer fixed services.

In late 2016 the Antitrust Commissioner approved a network sharing and hosting agreement between Cellcom and Marathon 018 Xfone.

Bezeq is demonstrating a keen interest in developing smart cities.

Companies mentioned in this report include:

Bezeq, Bezeq International, HOT Telecom, HOT Mobile, Pelephone, Cellcom, Partner (Formerly Orange), Golan Telecom, Israel Broadband Company, 013 Netvision, 012 Smile Telecom, Xfone 018/Marathon Telecom, AMOS, Walla!, Nana 10, Yes TV.


1. Key statistics
1.1 Country overview
2. Telecommunications market
2.1 Historical overview
2.2 Market analysis
2.3 Recent developments
3. Regulatory environment
3.1 Historic overview
3.2 Regulatory authority
3.3 Privatisation of Bezeq
3.3.1 Earlier privatisation attempts
3.4 Telecom sector liberalisation in Israel
3.4.1 Liberalisation begins
3.4.2 Early moves towards fixed-line market liberalisation
3.4.3 Kroll Committee
3.4.4 Licences awarded to cable TV companies
3.4.5 Further competition in the international calls market
3.4.6 New domestic voice service licences and Bezeq's reaction
3.4.7 Licensing of VoIP/VOB
3.4.8 Interconnect
3.4.9 Gronau Commission
3.4.10 Hayek Commission
3.4.11 Alternative fibre network operator
3.5 Number Portability (NP)
3.6 Net Neutrality
4. Fixed network operators
4.1 Introduction
4.2 Bezeq
4.3 HOT Telecom
4.4 013 NetVision (Cellcom)
4.5 012 Smile Telecom (Partner)
4.6 Xfone 018/Marathon Telecommunications
5. Telecommunications infrastructure
5.1 National telecom network
5.2 International infrastructure
5.2.1 Submarine cable networks
5.2.2 Satellite networks
5.3 Wholesaling
5.3.1 Overview
5.4 Smart infrastructure
5.4.1 M2M/IoT
5.4.2 Smart grids
5.4.3 Smart cities
6. Broadband market
6.1 Broadband access market
6.2 Introduction and statistical overview
6.2.1 Market analysis
6.2.2 Broadband statistics
6.3 Digital Subscriber Line (DSL) and cable networks
6.3.1 Introduction
6.4 Fibre-to-the-Premises (FttP) and Fibre-To-The-Home (FttH)
6.4.1 Introduction
6.4.2 Fixed wireless (WiFi and WiMAX)
6.5 Competition issues
6.5.1 Wholesale
7. Digital media
7.1 Introduction
7.2 Advertising
7.3 Videostreaming
7.4 Social media
7.5 On line gaming and gambling
7.6 Communications: VoIP
8. Digital economy
8.1 Introduction
8.1.1 Start-ups
8.2 e-Commerce
8.3 e-Banking
8.4 e-Government
8.5 e-Health
8.6 e-Education
9. Mobile communications
9.1 Market analysis
9.1.1 Recent developments
9.2 Mobile statistics
9.2.1 General statistics
9.2.2 Mobile data
9.2.3 Mobile broadband statistics
9.3 Regulatory issues
9.3.1 Connection charges
9.3.2 Licensing
9.3.3 LTE Spectrum
9.3.4 Roaming
9.3.5 MTRs
9.3.6 Early termination fee reduction
9.3.7 MNP
9.3.8 Network sharing
9.4 Mobile infrastructure
9.4.1 Brief intro analogue networks
9.4.2 Digital networks
9.4.3 IoT and M2M networks
9.5 Major mobile operators
9.5.1 Operators
9.5.2 MVNOs
9.6 Mobile content and applications
9.6.1 m-commerce
9.6.2 m-advertising
9.6.3 m-TV
9.6.4 Apps
9.7 Mobile handsets
Table 1 Country statistics Israel 2016
Table 2 Telephone network statistics 2016
Table 3 Broadband statistics 2016
Table 4 Mobile statistics 2016
Table 5 National telecommunications authorities
Table 6 Evolution of GDP and inflation in Israel 2000 - 2019
Table 7 Bezeq revenue, operating profit, EBITDA 2008 2015
Table 8 Bezeq fixed access lines and monthly ARPL 2003 - 2015
Table 9 HOT fixed voice, TV and internet subscribers 2009 - 2014
Table 10 HOT financial data 2012 - 2014
Table 11 Fixed lines in service and teledensity 1995 - 2016
Table 12 Internet users and penetration 1997 - 2016
Table 13 Fixed broadband subscribers 2001 - 2016
Table 14 Bezeq ADSL subscribers and ARPU 2005 - 2014
Table 15 Average bundled broadband speed per Bezeq customer 2007 - 2015
Table 16 PC penetration 2002 - 2014
Table 17 International internet bandwidth 2005 - 2015
Table 18 YES revenue and profit 2007 - 2014
Table 19 YES subscribers, market share, and ARPU 2004 - 2014
Table 20 - Israel Facebook stats compared to other Middle East countries - July 2015
Table 21 Historic - Mobile subscribers and penetration rate - 1995 - 2004
Table 22 Mobile subscribers and penetration rate 2005 - 2016
Table 23 Mobile operators' market share 2010 - 2015
Table 24 Active mobile broadband subscriptions 2010 - 2016
Table 25 Cellcom Consolidated revenue and operating profit 2005 Q2 2016
Table 26 Cellcom mobile subscribers and ARPU 2005 Q2 2016
Table 27 Partner revenue and operating profit 2005 Q2 2016
Table 28 Partner subscribers, MOU and ARPU 2005 Q2 2016
Table 29 Pelephone revenue and operating profit 2003 2015
Table 30 Pelephone Subscribers and ARPU 2005 - 2015
Table 31 HOT Mobile Subscribers and ARPU 2010 Q2 2016
Table 32 Israel - Smart phone market share by manufacturer 2013; 2014

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