Israel - Mobile Market - Overview and Statistics

Israel - Mobile Market - Overview and Statistics

Israel's mobile market is served by five mobile network operators Partner's Orange, Bezeq's Pelephone, Cellcom, HOT Mobile, and Golan Telecom as well as by a number of Mobile Virtual Network Operators (MVNOs). Cellcom is the mobile market leader, followed by Partner, which trades under the Orange brand name. Factors that have helped drive competition include full mobile number portability and regulatory barriers that prevent operators from linking sales of handsets to services, or offering discounts to customers that commit to longer periods. Strong competition has led to operators focusing on mobile data and content opportunities as well as on costs, resulting in a number of infrastructure sharing agreements.

Key developments:

In 2015 Cellcomm more aggressively targeted the TV market launching its own service based on set-top box; Cellcom, Pelephone, Orange, Golan Telecom, Hot Mobile, and Marathon Mobile have all won spectrum in a 4G LTE auction concluded in January 2015; following regulatory approval, Partner, Cellcom, and Pelephone have used existing or borrowed spectrum to launch LTE services ahead of the 4G auction; the Ministry of Communication has published a network-sharing policy; network sharing agreements have been set up between Partner and HOT Telecom, and between Cellcom and Golan, among others.

Companies covered in this report:

Cellcom, Orange (Partner), Pelephone (Bezeq), HOT Mobile, Golan Telecom, Rami Levy, Alon Cellular, Home Cellular, Marathon Mobile/Marathon 018 Xphone, Rounds.

1. Synopsis
2. Market analysis
3. Mobile statistics
3.1 General statistics
3.2 Mobile data
3.2.1 SMS and MMS
3.2.2 OTT messaging services
3.3 Mobile broadband statistics
4. Regulatory issues
4.1 Connection charges
4.2 Licensing
4.2.1 Award of 3G mobile licences
4.3 LTE Spectrum
4.4 Roaming
4.5 MTRs
4.6 Early termination fee reduction
4.7 MNP
4.8 Network sharing
5. Mobile infrastructure
5.1 Brief intro analogue networks
5.2 Digital networks
5.2.1 GSM, 3G, 4G, 5G
5.2.2 LTE
5.3 IoT and M2M networks
6. Major mobile operators
6.1 Operators
6.1.1 Cellcom
6.1.2 Orange (Partner Communications Company)
6.1.3 Pelephone (Bezeq)
6.1.4 HOT Mobile
6.1.5 Golan Telecom
6.2 MVNOs
7. Mobile content and applications
7.1 m-commerce
7.2 m-banking (payments/loans)
7.3 m-advertising
7.4 m-TV
7.5 Apps
8. Mobile handsets
9. Related reports
Table 1 Historic - Mobile subscribers and penetration rate - 1995 - 2004
Table 2 Mobile subscribers and penetration rate 2005 - 2015
Table 3 Mobile operators' market share 2010 - 2014
Table 4 Active mobile broadband subscriptions 2010 - 2015
Table 5 Cellcom Revenue and Operating Profit 2005 Q2 2015
Table 6 Cellcom Subscribers, MOU and ARPU 2005 - 2014
Table 7 Orange Revenue and Operating Profit 2005 Q2 2015
Table 8 Orange Subscribers, MOU and ARPU 2005 - 2014
Table 9 Pelephone Revenue and Operating Profit 2003 - 2014
Table 10 Pelephone Subscribers, MOU and ARPU 2005 - 2014
Table 11 HOT Mobile Subscribers and ARPU 2010 - 2014
Table 12 Israel - Smart phone market share by manufacturer 2013; 2014
Chart 1 Mobile operators' market share at a glance - 2014

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