Ireland : Mobile Market Insights, Statistics and Forecasts

Ireland : Mobile Market Insights, Statistics and Forecasts

Ireland's mobile market has undergone considerable changes in recent years. The market enjoys effective competition between five main players as well as a small number of MVNOs, which promise to provide additional market competition in coming years. Mobile broadband, on the back of expanding HSPA networks, has become very popular among consumers since the introduction of flat-rate data plans. The regulator has also set aside UHF spectrum for use by mobile TV services, while spectrum in several bands has been freed up for use by 4G/LTE. This report provides statistics and analysis on the Irish mobile market, including the key regulatory issues, a snapshot of the consumer market, emerging technologies, and the growth of mobile data services.

Key developments:

Eircom and 3 Ireland sign major network sharing deal; Carphone Warehouse and UPC Ireland sign deal to be hosted as MVNOs on 3 Ireland's network; regulator suspends auction of remaining blocks of 1800MHz wireless spectrum after receiving no bids; Meteor and O2 sign network sharing deal; Vodafone and 3 agree to a 50/50 JV; O2 launches MVNO; Hutchison completes acquisition of O2 Ireland for 780 million; SMS traffic shows recovering growth; mobile broadband subscriber base falls; Vodafone increases investment; half of Vodafone subscribers using smartphones; MTRs reduced again; Vodafone fined for roaming data cap breaches; mobile retail revenue and ARPU continue to fall; regulator's market data to Q4 2013; telcos' operating and financial data to Q2 2014; market developments to mid-2014.

Companies covered in this report include:

Vodafone Ireland, O2, Meteor, Eircom Mobile; Tesco Mobile.