Ireland’s mobile market has undergone considerable changes in recent years. The market enjoys effective competition between five main players as well as a small number of MVNOs, which promise to provide additional market competition in coming years. Mobile broadband, on the back of expanding HSPA networks, has become very popular among consumers since the introduction of flat-rate data plans. The regulator has also set aside UHF spectrum for use by mobile TV services, while spectrum in several bands has been freed up for use by 4G/LTE. This report provides statistics and analysis on the Irish mobile market, including the key regulatory issues, a snapshot of the consumer market, emerging technologies, and the growth of mobile data services.
Tesco Mobile profit turnaround; regulator prepares 130MHz of sub-1GHz spectrum for mobile broadband; Meteor and O2 sign network sharing deal; Vodafone and 3 agree to a 50/50 JV; O2 launches MVNO and is sold to Hutchison; MNOs prepare for LTE service launches; SMS traffic shows recovering growth; mobile broadband subscription growth slows; Vodafone increases investment; half of Vodafone subscribers using smartphones; MTRs reduced again; regulator auctions multi-band spectrum for 4G; Vodafone fined for roaming data cap breaches; mobile retail revenue continues to fall; mobile ARPU continues to slide; regulator’s market data to Q1 2013; telco operating and financial data to Q1 2013; market developments to mid-2013.