Ireland - Mobile Market - Insights, Statistics and Analysis
Ireland's mobile market has undergone considerable changes in recent years. The market enjoys effective competition between three main players as well as a small number of MVNOs, which promise to provide additional market competition in coming years. The market underwent a considerable shift in 2014 when 3 Ireland acquired O2, and so secured a 36% market share, behind only Vodafone at 38%. Eircom's mobile service offers effective competition, while there is a lively and growing MVNO market. Mobile broadband, on the back of expanding HSPA and LTE networks, has become very popular among consumers since the introduction of flat-rate data plans. The regulator has also set aside UHF spectrum for use by mobile TV services, while spectrum in several bands has been freed up for use for mobile services. This report provides statistics and analysis on the Irish mobile market, including the key regulatory issues, a snapshot of the consumer market, emerging technologies, and the growth of mobile data services.
Vodafone Ireland signs deal to support Ryanair's M2M requirements across Europe; Eircom, 3 Ireland and O2 sign major network sharing deals; Carphone Warehouse and UPC Ireland sign deal to be hosted as MVNOs on 3 Ireland's network; regulator suspends auction of remaining blocks of 1800MHz wireless spectrum after receiving no bids; Vodafone and 3 Ireland agree to a 50/50 JV; Eircom signs five-year vendor contract with Ericsson to upgrade multi-technology network; O2 launches MVNO; Hutchison completes acquisition of O2 Ireland for 780 million; SMS traffic shows recovering growth; mobile broadband subscriber base falls; Vodafone increases investment; half of Vodafone subscribers using smartphones; MTRs reduced again; Vodafone fined for roaming data cap breaches; mobile retail revenue and ARPU continue to fall; regulator's market data to Q4 2014; telcos' operating and financial data to Q4 2014; recent market developments.