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Ireland - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Ireland - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Ireland's mobile market is dominated by Vodafone Ireland and 3 Ireland, followed at some distance by eir. The market has room for a small number of MVNOs, the largest of which is Tesco Mobile. Although the number of dedicated mobile broadband subscribers has fallen since 2016, mobile broadband use, supported by extensive LTE networks, remains popular among consumers, particularly since the introduction of flat-rate data plans. LTE forms an integral part of the government's national broadband strategy, with upgraded LTE technologies being used to provide the required minimum of 30Mb/s in many rural areas.

The regulator has set aside spectrum in several bands for mobile data services, including that in the 3.6GHz band which was auctioned in mid-2017.

This report provides statistics and analysis on the Irish mobile market, including the key regulatory issues, a snapshot of the consumer market, emerging technologies, and the growth of mobile data.

Key developments:

MVNO iD Mobile ceases trading;
Vodafone launches a commercial NB-IoT service, secures loan to develop 5G infrastructure;
Regulator revises strategy to manage radio spectrum to 2018;
3 Ireland invests 300 million to provide 225Mb/s 4G Plus' service nationally, extends Nokia vendor relationship with a five-year managed services contract;
Vodafone Ireland completes national LTE network upgrade project;
SMS traffic shows continuing decline;
Mobile broadband subscriber base falls;
Mobile retail revenue shows quarterly increase in 2017;
Report update includes the regulator's market data to Q4 2017, telcos' operating and financial data to Q1 2018, recent market developments.

Companies mentioned in this report:

Vodafone Ireland, O2, eir, eMobile; Tesco Mobile, Virgin Media Ireland.


  • SYNOPSIS
  • MARKET ANALYSIS
    • Table Operator blended ARPU – 2005 - 2017
  • MOBILE STATISTICS
    • GENERAL STATISTICS
      • Table Historic - Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2009
      • Table Mobile subscribers and penetration rate – 2010 - 2019
      • Table Mobile subscribers (not incl. mobile broadband, M2M) – 2011 - 2017
      • Table Mobile retail market revenue, voice and data – 2005 - 2017
      • Table Mobile share of subscribers by operator – 2005 - 2017
      • Table Operator share of subscribers (excl. M2M and broadband) – 2014 - 2017
      • Table Mobile share of revenue by operator – 2005 – 201 7
      • Table Prepaid versus postpaid share of subscribers – 2000 - 2017
      • Table Proportion of prepaid subscribers by operator – 2008 - 2017
  • MOBILE INFRASTRUCTURE
    • ANALOGUE NETWORKS
    • DIGITAL NETWORKS
      • 5G
      • Long-term Evolution (LTE)
      • 3G/UMTS mobile
        • Table 3G SIM cards in use by type – 2011 - 2017
      • GSM
        • Table Mobile subscriber market share by technology – 2013 - 2017
      • Unlicensed Mobile Access (UMA)
    • MOBILE VOICE
      • Table Mobile voice traffic – 2005 - 2017
    • MOBILE DATA
      • Table Mobile data traffic – 2014 - 2017
      • Table Mobile data traffic share by technology – 2014 - 2017
      • Table Data use per subscriber – 2011 - 2017
      • Short Message Service (SMS)
        • Table SMS messages sent – 2000 - 2019
        • Table SMS and MMS messages sent per subscriber – 2011 - 2017
        • Table SMS and MMS revenue – 2012 - 2015
      • Multimedia Messaging Service (MMS)
        • Table MMS messages sent – 2005 - 2017
    • MOBILE BROADBAND
      • Table Dedicated mobile broadband subscribers – 2007 - 2017
      • Table Mobile broadband market share by operator – 2010 – 2017
    • FORECASTS – MOBILE SUBSCRIBERS – 2019; 2021; 2023
      • Table Forecasts – mobile subscribers – 2019; 2021; 2023
  • REGULATORY ISSUES
    • SPECTRUM REGULATIONS AND SPECTRUM AUCTIONS
      • 3G spectrum
      • Digital dividend spectrum
      • 26GHz licences
      • 2.6GHz band
      • 2.3GHz band
      • 3.6GHz
      • 70-80GHz band
    • ROAMING
      • Table European roaming charges – 2007 - 2016
      • Data roaming
        • Table European data roaming charges – 2014 - 2017
    • MOBILE NUMBER PORTABILITY (MNP)
      • Table Annual mobile numbers ported – 2005 - 2017
    • MOBILE TERMINATION RATES (MTRS)
    • WIDEBAND DIGITAL MOBILE DATA SERVICES (WDMDS)
    • NETWORK SHARING
    • MACHINE-TO-MACHINE (M2M) NETWORKS
      • Table M2M connections – 2013 - 2017
      • Table market share of M2M connections by operator – 2016 - 2017
    • INTERNET OF THINGS
  • MAJOR MOBILE OPERATORS
    • VODAFONE IRELAND
      • Table Vodafone Ireland mobile subscribers – 2006 - 2018
      • Table Vodafone Ireland fixed-line subscribers – 2010 - 2018
      • Table Vodafone Ireland mobile service revenue – 2010 - 2018
    • O2 IRELAND (HISTORIC)
      • Table O2 mobile financial data (historic) – 2007 - 2014
      • Table O2 mobile data statistics (historic) – 2007 - 2013
      • Table O2 ARPU, blended, prepaid and contract (historic) – 2006 - 2013
      • Table O2 subscribers (historic) – 2006 - 2014
    • EIR
      • Table Eir mobile subscribers – 2006 - 2018
      • Table Eir mobile services revenue – 2006 - 2010; 2012- 2018
      • Table Eir mobile annualised blended ARPU - 2006 – 2014
      • Table Eir mobile prepaid and contract ARPU - 2013 – 2018
    • 3 IRELAND
      • Table 3 Ireland registered subscribers – 2006 - 2017
      • Table 3 Ireland active subscribers – 2013 - 2017
      • Table 3 Ireland financial data – 2007 - 2017
      • Table 3 Ireland revenue by sector – 2013 - 2017
      • Table 3 Ireland annualised ARPU – 2013 - 2017
    • MVNOS
  • MOBILE CONTENT AND APPLICATIONS
  • RELATED REPORTS

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