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Ireland - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses


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Ireland - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Ireland's mobile market has undergone considerable changes in recent years, particularly after 3 Ireland acquired O2 and so secured a 36% market share, behind only Vodafone at 38%. Despite this consolidation, the market enjoys effective competition between three main players as well as a small number of MVNOs. The incumbent telco eir returned to the mobile sector with its Meteor division, although it also operates an MVNO, eMobile, hosted by Meteor. Mobile broadband, on the back of expanding HSPA and LTE networks, has become very popular among consumers since the introduction of flat-rate data plans, and LTE forms an integral part of the government's national broadband strategy. The regulator has set aside spectrum for use by mobile TV services, while other spectrum in several bands has been freed up for use for mobile services. This report provides statistics and analysis on the Irish mobile market, including the key regulatory issues, a snapshot of the consumer market, emerging technologies, and the growth of mobile data services.

Key developments:

Regulator revises strategy to manage radio spectrum to 2018; 3 Ireland invests 300 million to provide 225Mb/s 4G Plus' service nationally, extends Nokia vendor relationship with a five-year managed services contract; Vodafone Ireland completes national LTE network upgrade project; Virgin Media Ireland's MVNO switches hosting to US-based Amdocs; eir signs five-year vendor contract with Ericsson to upgrade multi-technology network; SMS traffic shows continuing decline; mobile broadband subscriber base falls; Vodafone increases investment; MTRs again reduced; mobile retail revenue and ARPU continue to fall; report update includes the regulator's market data to Q4 2015' telcos' operating and financial data to Q1 2016, recent market developments.

Companies mentioned in this report:

Vodafone Ireland, O2, Meteor, eMobile; Tesco Mobile, Virgin Media Ireland.


1. Synopsis
2. Market analysis
3. Mobile statistics
3.1 General statistics
3.2 Mobile voice
3.3 Mobile data
3.3.1 Short Message Service (SMS)
3.3.2 Premium SMS (PSMS)
3.3.3 Multimedia Messaging Service (MMS)
3.4 Mobile broadband
3.5 Forecasts mobile subscribers 2016; 2018; 2021
3.5.1 Notes on scenario forecasts
4. Regulatory issues
4.1 Spectrum regulations and spectrum auctions
4.1.1 3G spectrum
4.1.2 Digital dividend spectrum
4.1.3 26GHz licences
4.1.4 2.6GHz band
4.1.5 2.3GHz band
4.1.6 70-80GHz band
4.1.7 UHF spectrum
4.2 Roaming
4.2.1 Data roaming
4.3 Mobile Number Portability (MNP)
4.4 Mobile termination rates (MTRs)
4.5 Wideband Digital Mobile Data Services (WDMDS)
4.6 Network sharing
5. Mobile infrastructure
5.1 Analogue networks
5.2 Digital networks
5.2.1 GSM
5.2.2 3G/UMTS mobile
5.2.3 Unlicensed Mobile Access (UMA)
5.2.4 Long-term Evolution (LTE)
5.3 Other infrastructure developments
5.3.1 General Packet Radio Service (GPRS)
5.3.2 High-Speed Circuit-Switched Data (HSCSD)
5.3.3 Enhanced Data for GSM Evolution (EDGE)
5.3.4 High-Speed Packet Access (HSPA)
5.4 Machine-to-Machine (M2M) networks
6. Major mobile operators
6.1 Vodafone Ireland
6.2 O2 Ireland
6.3 Meteor Mobile
6.4 3 Ireland
6.5 MVNOs
7. Mobile content and applications
7.1 Mobile TV
8. Related reports
Table 1 Operator blended ARPU 2005 - 2016
Table 2 Historic - Mobile subscribers and penetration rate 1995; 1997; 1999 - 2009
Table 3 Mobile subscribers and penetration rate 2010 - 2016
Table 4 Mobile subscribers (not incl. mobile broadband, M2M) 2011 - 2016
Table 5 Mobile retail market revenue, voice and data 2005 - 2015
Table 6 Mobile share of subscribers by operator 2005 - 2015
Table 7 Operator share of subscribers (excl. M2M and broadband) 2014 - 2015
Table 8 Mobile share of revenue by operator 2005 - 2015
Table 9 Prepaid versus postpaid share of subscribers 2000 - 2015
Table 10 Proportion of prepaid subscribers by operator 2008 - 2015
Table 11 Mobile voice traffic 2005 - 2016
Table 12 Mobile data traffic share by technology 2014 - 2015
Table 13 Data use per subscriber 2011 - 2015
Table 14 SMS messages sent 2000 - 2015
Table 15 SMS and MMS messages sent per subscriber 2011 - 2015
Table 16 SMS and MMS revenue 2012 - 2015
Table 17 MMS messages sent 2005 - 2016
Table 18 Mobile broadband subscribers 2007 - 2015
Table 19 Mobile broadband market share by operator 2010 2015
Table 20 Forecast mobile subscribers 2016; 2018; 2021
Table 21 European roaming charges 2007 - 2016
Table 22 European data roaming charges 2012 - 2016
Table 23 Annual mobile numbers ported 2005 - 2015
Table 24 MTRs by operator 2010 - 2013
Table 25 Mobile subscriber market share by technology 2013 - 2015
Table 26 3G SIM cards in use by type 2011 - 2015
Table 27 M2M connections 2013 - 2016
Table 28 Vodafone mobile subscribers 2006 - 2016
Table 29 Vodafone fixed-line subscribers 2010 - 2016
Table 30 Vodafone mobile service revenue 2010 - 2016
Table 31 Vodafone blended ARPU 2006 - 2008; 2010 - 2011
Table 32 O2 mobile financial data (historic) 2007 - 2014
Table 33 O2 mobile data statistics (historic) 2007 - 2013
Table 34 O2 ARPU, blended, prepaid and contract (historic) 2006 - 2013
Table 35 O2 subscribers (historic) 2006 - 2014
Table 36 Meteor Mobile subscribers 2006 - 2016
Table 37 Meteor Mobile services revenue 2006 - 2010; 2012- 2016
Table 38 Meteor Mobile annualised blended ARPU - 2006 2014
Table 39 Meteor Mobile prepaid and contract ARPU - 2013 2016
Table 40 3 Ireland subscribers 2006 - 2015
Table 41 3 Ireland financial data 2007 - 2015
Table 42 3 Ireland revenue by sector 2013 - 2015
Table 43 3 Ireland annualised ARPU 2013 - 2015
Chart 1 Mobile subscribers and penetration rate 2005 - 2016
Chart 2 Mobile market revenue, voice and data 2005 - 2015
Chart 3 Mobile share of subscribers by operator 2006 - 2015
Chart 4 Mobile share of revenue by operator 2006 - 2015
Chart 5 O2 ARPU, blended, prepaid and contract (historic) 2006 - 2013
Chart 6 O2 subscribers (historic) 2007 - 2014
Exhibit 1 3G licence results June 2002
Exhibit 2 Multiband frequency award process - 2012
Exhibit 3 WDMDS licences: operators, spectrum and fees 2005

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