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Ireland - Digital Media Market - Insights, Statistics and Analysis

Ireland - Digital Media Market - Insights, Statistics and Analysis

The market for converged media and applications in Ireland has been hampered by poor broadband infrastructure. The position has become brighter since 2008 as the main cable operator UPC Ireland has upgraded its network, and as the incumbent Eircom has invested in its NGN and expanded its bundled services offers. Nevertheless, convergence in Ireland continues to suffer from limited fibre deployment beyond a few greenfield sites. This report presents an overview of all these platforms and major service providers, noting the status of digital TV via the terrestrial, cable and satellite platforms, as well as interactive TV services.

Key developments:

Eircom launches eVision on Demand service; RTÉ initiates Saorview DTT service; UPC launches social TV app; coverage to be supplemented by satellite TV Saorsat; Magnet Networks launches free web TV; government's NewEra broadband plans to support connectivity; Sky launches triple play service; regulator market data to Q4 2014; telcos' operating and financial data to Q4 2014; recent market developments.

Companies covered in this report include:

UPC Ireland, Smart Telecom, Magnet Networks, Eircom, Casey Cablevision.


1. Synopsis
2. Digital media
2.1 Key general trends
2.2 Business models
2.2.1 Bundled services
2.2.2 Smart Telecom
2.2.3 Magnet Networks
2.2.4 UPC Ireland
2.3 Regulatory issues
2.3.1 VoIP
2.3.2 Multichannel Multipoint Distribution Systems (MMDS)
3. Digital TV
3.1 Overview and statistics
3.1.1 Digital dividend
3.2 Broadband TV (IPTV)
3.3 Cable TV
3.3.1 Analogue
3.3.2 Digital cable TV
3.3.3 UPC Ireland
3.3.4 Casey Cablevision
3.4 Satellite TV
3.4.1 Digital satellite TV
3.4.2 BSkyB
3.5 Digital Terrestrial TV (DTTV)
3.6 Video-on-Demand (VoD)
3.7 VoIP
3.8 Digital cinema
3.9 Interactive TV (iTV)
4. Related reports
Table 1 Proportion of bundled services, by type 2011 - 2013
Table 2 Statistical overview of Ireland's broadcasting market 2008 - 2013
Table 3 Proportion of homes by reception method 2008 - 2013
Table 4 Proportion of pay TV and FTA households 2003 - 2013
Table 5 Proportion of digital and analogue households 2007 - 2013
Table 6 Cable TV subscribers and penetration rate 2000 2011; 2015
Table 7 UPC Ireland subscribers 2006 - 2012
Table 8 UPC Ireland revenue (historic) 2006 - 2009
Table 9 Historic - Satellite TV antennae and home penetration 1992 - 2004
Table 10 Satellite TV antennae and home penetration 2005 - 2011; 2015
Table 11 BSkyB satellite TV subscribers 2003 - 2008
Chart 2 Cable TV subscribers and penetration rate 2000 - 2011; 2015
Chart 3 UPC Ireland cable TV subscribers 2006 - 2012
Chart 4 Satellite TV subscribers and home penetration 2000 - 2011; 2015
Exhibit 1 Overview of digital media

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